Stock Trading History of Heffernan Edward J

The following table details the trading activities (stock purchases, stock sales, and stock option exercises) reported to the Securities and Exchange Commission (SEC) by insider Heffernan Edward J since year 2005. The trader's CIK number is 1158371. At the time of this reporting, Heffernan Edward J is the EVP, Chief Financial Officer of Alliance Data Systems Corp (stock ticker symbol ADS).

Stock purchases, sales, and option exercises reported by *Heffernan Edward J* since 2005.
Trade Date	Symbol	Company Name (Issuer)	Trade Type	Shares	Price ($)	Value ($)
2006-11-17	ADS	Alliance Data Systems Corp	Option Exercise	23,290	19.52	454,504
2006-11-17	ADS	Alliance Data Systems Corp	Sale	23,290	64.36	1,498,928
2006-11-07	ADS	Alliance Data Systems Corp	Option Exercise	6,919	13.34	92,264
2006-04-24	ADS	Alliance Data Systems Corp	Sale	18,000	54.56	982,027
2006-03-09	ADS	Alliance Data Systems Corp	Sale	51,528	46.00	2,370,288
2006-03-09	ADS	Alliance Data Systems Corp	Option Exercise	51,528	14.83	764,289

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above table cannot be completely guaranteed as to their accuracy. For more information regarding the trades made by Heffernan Edward J (EVP, Chief Financial Officer of Alliance Data Systems Corp at the time of this reporting) see the Securities and Exchange Commission (SEC) website.