Stock Trading History of Parks J Michael

The following table details the trading activities (stock purchases, stock sales, and stock option exercises) reported to the Securities and Exchange Commission (SEC) by insider Parks J Michael since year 2005. The trader's CIK number is 1158376. At the time of this reporting, Parks J Michael is the Chairman of the Board of Alliance Data Systems Corp (stock ticker symbol ADS).

Stock purchases, sales, and option exercises reported by *Parks J Michael* since 2005.
Trade Date	Symbol	Company Name (Issuer)	Trade Type	Shares	Price ($)	Value ($)
2007-03-23	ADS	Alliance Data Systems Corp	Sale	15,709	63.48	997,207
2007-03-23	ADS	Alliance Data Systems Corp	Sale	15,709	63.48	997,207
2006-11-30	ADS	Alliance Data Systems Corp	Sale	35,000	64.55	2,259,267
2006-11-13	ADS	Alliance Data Systems Corp	Sale	33,700	62.48	2,105,576
2006-11-14	ADS	Alliance Data Systems Corp	Sale	11,300	62.35	704,555
2006-10-24	ADS	Alliance Data Systems Corp	Option Exercise	7,477	9.00	67,293
2006-10-24	ADS	Alliance Data Systems Corp	Sale	7,477	60.06	449,068
2006-06-21	ADS	Alliance Data Systems Corp	Option Exercise	60,000	9.00	540,000
2006-06-21	ADS	Alliance Data Systems Corp	Sale	60,000	55.75	3,345,000
2006-04-24	ADS	Alliance Data Systems Corp	Sale	30,300	54.96	1,665,367
2006-04-25	ADS	Alliance Data Systems Corp	Sale	30,000	54.49	1,634,779
2006-04-24	ADS	Alliance Data Systems Corp	Option Exercise	30,300	9.00	272,700
2006-04-25	ADS	Alliance Data Systems Corp	Option Exercise	30,000	9.00	270,000
2006-03-09	ADS	Alliance Data Systems Corp	Option Exercise	55,111	9.00	495,999
2006-03-09	ADS	Alliance Data Systems Corp	Sale	55,111	46.05	2,538,045
2006-03-13	ADS	Alliance Data Systems Corp	Option Exercise	56,000	9.00	504,000
2006-03-13	ADS	Alliance Data Systems Corp	Sale	56,000	46.77	2,619,120
2005-04-01	ADS	Alliance Data Systems Corp	Sale	30,000	41.50	1,245,000
2005-03-24	ADS	Alliance Data Systems Corp	Sale	7,500	40.80	306,000

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above table cannot be completely guaranteed as to their accuracy. For more information regarding the trades made by Parks J Michael (Chairman of the Board of Alliance Data Systems Corp at the time of this reporting) see the Securities and Exchange Commission (SEC) website.