Stock Trading History of Simpson William Henry Jr.

The following table details the trading activities (stock purchases, stock sales, and stock option exercises) reported to the Securities and Exchange Commission (SEC) by insider Simpson William Henry Jr. since year 2005. The trader's CIK number is 1358354. At the time of this reporting, Simpson William Henry Jr. is the SVP, Company and JV Operations of Panera Bread Co . (stock ticker symbol PNRA). See this page for all insider trading activities at Panera Bread Co .

Stock purchases, sales, and option exercises reported by insider *Simpson William Henry Jr.* since 2005.
Trade Date	Symbol	Company Name (Issuer)	Trade Type	Shares	Price ($)	Value ($)
2008-11-10	PNRA	Panera Bread Co	Sale	435	45.94	19,983
2008-08-15	PNRA	Panera Bread Co	Sale	2,000	55.00	110,000
2008-08-15	PNRA	Panera Bread Co	Option Exercise	2,000	35.29	70,580
2008-03-28	PNRA	Panera Bread Co	Option Exercise	2,352	.00	0
2008-02-12	PNRA	Panera Bread Co	Sale	200	35.36	7,072
2006-11-01	PNRA	Panera Bread Co	Sale	2,000	62.42	124,840
2006-11-01	PNRA	Panera Bread Co	Option Exercise	2,000	35.29	70,580

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above table cannot be completely guaranteed as to their accuracy. For more information regarding the trades made by Simpson William Henry Jr. (SVP, Company and JV Operations of Panera Bread Co at the time of this reporting) see the Securities and Exchange Commission (SEC) website.