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Stock Trading History of Kip Jeffrey W

The following table details the trading activities (stock purchases, stock sales, and stock option exercises) reported to the Securities and Exchange Commission (SEC) by insider Kip Jeffrey W since year 2005. The trader's CIK number is 1359107. At the time of this reporting, Kip Jeffrey W is the SVP, Chief Financial Officer of Panera Bread Co . (stock ticker symbol PNRA). See this page for all insider trading activities at Panera Bread Co .

Stock purchases, sales, and option exercises reported by insider *Kip Jeffrey W* since 2005.
Trade Date	Symbol	Company Name (Issuer)	Trade Type	Shares	Price ($)	Value ($)
2008-09-18	PNRA	Panera Bread Co	Sale	4,525	61.15	276,703
2008-09-18	PNRA	Panera Bread Co	Option Exercise	4,525	36.15	163,578
2008-09-04	PNRA	Panera Bread Co	Sale	81	50.74	4,109
2008-08-12	PNRA	Panera Bread Co	Sale	166	52.90	8,781
2008-07-22	PNRA	Panera Bread Co	Sale	193	50.00	9,650

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above table cannot be completely guaranteed as to their accuracy. For more information regarding the trades made by Kip Jeffrey W (SVP, Chief Financial Officer of Panera Bread Co at the time of this reporting) see the Securities and Exchange Commission (SEC) website.