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Stock Trading History of Cofilance S.a.

The following table details the trading activities (stock purchases, stock sales, and stock option exercises) reported to the Securities and Exchange Commission (SEC) by insider Cofilance S.a. since year 2005. The trader's CIK number is 1380538. At the time of this reporting, Cofilance S.a. is the Other of Physicians Formula Holdings, Inc. (stock ticker symbol FACE).

Stock purchases, sales, and option exercises reported by *Cofilance S.a.* since 2005.
Trade Date	Symbol	Company Name (Issuer)	Trade Type	Shares	Price ($)	Value ($)
2006-11-14	FACE	Physicians Formula Holdings, Inc.	Sale	935,647	17.00	15,905,999

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above table cannot be completely guaranteed as to their accuracy. For more information regarding the trades made by Cofilance S.a. (Other of Physicians Formula Holdings, Inc. at the time of this reporting) see the Securities and Exchange Commission (SEC) website.