Stock Trading History of Geist John C

The following table details the trading activities (stock purchases, stock sales, and stock option exercises) reported to the Securities and Exchange Commission (SEC) by insider Geist John C since year 2005. The trader's CIK number is 1393650. At the time of this reporting, Geist John C is the VP of Sales of Boston Beer Co Inc . (stock ticker symbol SAM). See this page for all insider trading activities at Boston Beer Co Inc .

Stock purchases, sales, and option exercises reported by insider *Geist John C* since 2005.
Trade Date	Symbol	Company Name (Issuer)	Trade Type	Shares	Price ($)	Value ($)
2008-03-18	SAM	Boston Beer Co Inc	Sale	12,750	46.89	597,795
2008-03-18	SAM	Boston Beer Co Inc	Option Exercise	11,200	19.76	221,270
2008-01-01	SAM	Boston Beer Co Inc	Option Exercise	1,550	13.80	21,390
2007-03-28	SAM	Boston Beer Co Inc	Sale	700	33.70	23,586
2007-03-28	SAM	Boston Beer Co Inc	Sale	8,500	33.39	283,788
2007-03-28	SAM	Boston Beer Co Inc	Option Exercise	9,200	16.83	154,805
2007-03-22	SAM	Boston Beer Co Inc	Sale	1,387	34.56	47,934

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above table cannot be completely guaranteed as to their accuracy. For more information regarding the trades made by Geist John C (VP of Sales of Boston Beer Co Inc at the time of this reporting) see the Securities and Exchange Commission (SEC) website.