Insider Trading activities of Big Dog Holdings Inc insiders.

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Big Dog Holdings Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Big Dog Holdings Inc since year 2005. Table 2 shows the detailed insider transactions of Big Dog Holdings Inc since 2005. The reporting company's ticker symbol is BDOG. The reporting company's CIK number is 1019439.
The total value of stock buying since 2005 is $5,587,440.
The total value of stock sales since 2005 is $117,333.
The total value of stock option exercises since 2005 is $41,250.


Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Big Dog Holdings Inc (BDOG).
Trading Period Insider Buying Insider Sales Option Exercises
year-month Shares Value Shares Value Shares Value
2008-02 7,500 $82,738 0 $0 7,500 $41,250
2008-01 1,300 $14,339 0 $0 0 $0
2007-08 10,000 $155,050 0 $0 0 $0
2007-05 10,000 $168,000 7,000 $117,333 0 $0
2007-02 5,449 $85,821 0 $0 0 $0
2005-10 1,000 $6,500 0 $0 0 $0
2005-08 845,832 $5,074,992 0 $0 0 $0

Table 2. Detailed insider stock purchases, sales, and option exercises of Big Dog Holdings Inc insiders (BDOG)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2008-02-26 Grenley Michael (Senior Vice President) Buy 4,000 11.00 44,000
2008-02-26 Grenley Michael (Senior Vice President) Option Ex 4,000 5.50 22,000
2008-02-25 Grenley Michael (Senior Vice President) Buy 3,500 11.07 38,738
2008-02-25 Grenley Michael (Senior Vice President) Option Ex 3,500 5.50 19,250
2008-01-15 Cox Lee M (Senior VP- Retail Operations) Buy 1,300 11.03 14,339
2007-08-27 Good Steven C Buy 4,400 15.51 68,235
2007-08-24 Good Steven C Buy 5,140 15.50 79,685
2007-08-23 Good Steven C Buy 460 15.50 7,130
2007-05-18 Cox Lee M (Senior VP- Retail Operations) Sale 4,000 16.75 67,000
2007-05-16 Cox Lee M (Senior VP- Retail Operations) Sale 2,300 16.77 38,561
2007-05-15 Cox Lee M (Senior VP- Retail Operations) Sale 700 16.82 11,772
2007-05-08 Walsh David J Buy 10,000 16.80 168,000
2007-02-16 Cox Lee M (Senior VP- Retail Operations) Buy 5,449 15.75 85,821
2005-10-21 Coomber Skip R Iii (Director) Buy 1,000 6.50 6,500
2005-08-23 Kayne Fred (Chairman of the Board) Buy 845,832 6.00 5,074,992

Insider trading activities including stock purchases, stock sales, and option exercises of BDOG listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Big Dog Holdings Inc (symbol BDOG, CIK number 1019439) see the Securities and Exchange Commission (SEC) website.