Insider Trading activities of Bluefly Inc insiders.

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Bluefly Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Bluefly Inc since year 2005. Table 2 shows the detailed insider transactions of Bluefly Inc since 2005. The reporting company's ticker symbol is BFLY. The reporting company's CIK number is 1030896.
The total value of stock buying since 2005 is $2,298,856.
The total value of stock sales since 2005 is $671,472.
The total value of stock option exercises since 2005 is $0.


Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Bluefly Inc (BFLY).
Trading Period Insider Buying Insider Sales Option Exercises
year-month Shares Value Shares Value Shares Value
2013-05 0 $0 31,948,118 $229,615 0 $0
2012-11 298,858 $298,858 0 $0 0 $0
2011-09 1,111,110 $1,999,998 0 $0 0 $0
2010-03 0 $0 0 $0 6,997 $0
2009-12 0 $0 0 $0 28,332 $0
2009-11 0 $0 0 $0 62,500 $0
2009-10 0 $0 0 $0 140,061 $0
2009-03 0 $0 0 $0 666 $0
2008-12 0 $0 0 $0 32,500 $0
2008-10 0 $0 0 $0 458,253 $0
2007-12 0 $0 0 $0 225,000 $0
2007-10 0 $0 0 $0 2,754,842 $0
2007-01 0 $0 45,547 $55,111 0 $0
2005-05 0 $0 98,173 $133,608 0 $0
2005-04 0 $0 98,000 $136,138 0 $0
2005-03 0 $0 87,300 $117,000 0 $0

Table 2. Detailed insider stock purchases, sales, and option exercises of Bluefly Inc insiders (BFLY)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2013-05-23 Zimmerman Michael Sale 3,371,959 .01 26,975
2013-05-23 Ainslie Lee S Iii Sale 3,704,101 .01 29,632
2013-05-23 Qih Management Investor Lp (10% Owner) Sale 6,480,070 .01 51,840
2013-05-23 Ruch Joshua Sale 11,900,164 .01 95,201
2013-05-23 Soros George (10% Owner) Sale 6,491,824 .00 25,967
2012-11-13 Ruch Joshua Buy 298,858 1.00 298,858
2011-09-07 Soros Fund Management Llc Buy 555,555 1.80 999,999
2011-09-07 Soros George Buy 555,555 1.80 999,999
2010-03-04 Jenny Kara B (Chief Financial Officer) Option Ex 695 .00 0
2010-03-04 Matson Bradford (Chief Marketing Officer) Option Ex 5,607 .00 0
2010-03-04 Keane Martin J Iii (SVP of eCommerce) Option Ex 695 .00 0
2009-12-01 Jenny Kara B (Chief Financial Officer) Option Ex 10,000 .00 0
2009-12-01 Matson Bradford (Chief Marketing Officer) Option Ex 8,332 .00 0
2009-12-01 Keane Martin J Iii (SVP of eCommerce) Option Ex 10,000 .00 0
2009-11-30 Erdos Barry (Director) Option Ex 62,500 .00 0
2009-10-01 Payner Melissa (Chief Executive Officer) Option Ex 140,061 .00 0
2009-03-03 Jenny Kara B (Chief Financial Officer) Option Ex 333 .00 0
2009-03-03 Keane Martin J Iii (SVP of Ecommerce) Option Ex 333 .00 0
2008-12-01 Jenny Kara B (Chief Financial Officer) Option Ex 10,000 .00 0
2008-12-01 Matson Bradford (Chief Marketing Officer) Option Ex 12,500 .00 0
2008-12-01 Keane Martin J Iii (SVP of Ecommerce) Option Ex 10,000 .00 0
2008-10-01 Payner Melissa (Chief Executive Officer) Option Ex 305,502 .00 0
2007-12-01 Matson Bradford (Chief Marketing Officer) Option Ex 125,000 .00 0
2007-12-01 Keane Martin J Iii (SVP of E-Commerce) Option Ex 100,000 .00 0
2007-10-01 Barry Patrick (COO & CFO) Option Ex 1,354,231 .00 0
2007-10-01 Payner Melissa (Chief Executive Officer) Option Ex 1,400,611 .00 0
2007-01-25 Soros Fund Management Llc (10% Owner) Sale 22,407 1.21 27,112
2007-01-25 Soros George (10% Owner) Sale 23,140 1.21 27,999
2005-05-18 Seiff E Kenneth (10% Owner) Sale 32,216 1.43 46,036
2005-05-13 Seiff E Kenneth (10% Owner) Sale 44,500 1.33 59,185
2005-05-09 Seiff E Kenneth (10% Owner) Sale 21,457 1.32 28,387
2005-04-19 Seiff E Kenneth (10% Owner) Sale 13,600 1.35 18,400
2005-04-15 Seiff E Kenneth (10% Owner) Sale 84,400 1.40 117,738
2005-03-29 Seiff E Kenneth (10% Owner) Sale 36,300 1.42 51,618
2005-03-22 Seiff E Kenneth (10% Owner) Sale 51,000 1.28 65,382

Insider trading activities including stock purchases, stock sales, and option exercises of BFLY listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Bluefly Inc (symbol BFLY, CIK number 1030896) see the Securities and Exchange Commission (SEC) website.