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Insider Trading: Bluefly Inc

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Bluefly Inc in the last 24 months are illustrated in figures 1 and 2. Table 1 shows the monthly insider trading data of Bluefly Inc since year 2005. Table 2 shows the detailed insider transactions of Bluefly Inc since 2005. The reporting company's ticker symbol is BFLY. The reporting company's CIK number is 1030896.

The total value of stock buying since 2005 is $0. The total value of stock sales is $441,857. The total value of stock exercises is $0.


1 year stock price chart,   1 day stock price chart
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Figure 1. Monthly insider transaction values at Bluefly Inc (BFLY) in the past 24 months. The trade values of insider stock buys, sales, and option exercises are in logarithmic scale as shown on the right axis labels. The detailed monthly and daily insider transactions are listed in the 2 tables below.

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • $55,111

    $5,511

    $551

    $55

  • Buy
  • Sale
  • Option Exercise

Figure 2. Average prices of insider buys, sales, and option exercises at Bluefly Inc (BFLY) in the past 24 months. See table 2 for insider transaction details.

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • $1.21

    $.91

    $.60

    $.30



Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Bluefly Inc (BFLY).
Trading Period
year-month  
Insider Buying     
Shares               Value ($)
Insider Sales     
Shares               Value ($)
Option Exercises     
Shares               Value ($)
2008-10 0 0 0 0 152,751 0
2007-12 0 0 0 0 225,000 0
2007-10 0 0 0 0 2,754,842 0
2007-01 0 0 45,547 55,111 0 0
2005-05 0 0 98,173 133,608 0 0
2005-04 0 0 98,000 136,138 0 0
2005-03 0 0 87,300 117,000 0 0

Table 2. Detailed insider stock purchases, sales, and option exercises for Bluefly Inc (BFLY)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2008-10-01 Payner Melissa (Chief Executive Officer) Option Exercise 152,751 .00 0
2007-12-01 Matson Bradford (Chief Marketing Officer) Option Exercise 125,000 .00 0
2007-12-01 Keane Martin J Iii (SVP of E-Commerce) Option Exercise 100,000 .00 0
2007-10-01 Barry Patrick (COO & CFO) Option Exercise 1,354,231 .00 0
2007-10-01 Payner Melissa (Chief Executive Officer) Option Exercise 1,400,611 .00 0
2007-01-25 Soros Fund Management Llc (10% Owner) Sale 22,407 1.21 27,112
2007-01-25 Soros George (10% Owner) Sale 23,140 1.21 27,999
2005-05-18 Seiff E Kenneth (10% Owner) Sale 32,216 1.43 46,036
2005-05-13 Seiff E Kenneth (10% Owner) Sale 44,500 1.33 59,185
2005-05-09 Seiff E Kenneth (10% Owner) Sale 21,457 1.32 28,387
2005-04-19 Seiff E Kenneth (10% Owner) Sale 13,600 1.35 18,400
2005-04-15 Seiff E Kenneth (10% Owner) Sale 84,400 1.40 117,738
2005-03-29 Seiff E Kenneth (10% Owner) Sale 36,300 1.42 51,618
2005-03-22 Seiff E Kenneth (10% Owner) Sale 51,000 1.28 65,382

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Bluefly Inc (symbol BFLY, CIK number 1030896) see the Securities and Exchange Commission (SEC) website.

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