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Insider Trading: PHASE FORWARD INC , Part 2

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of PHASE FORWARD INC in the last 24 months are illustrated in figures 1 and 2. Table 1 shows the monthly insider trading data of PHASE FORWARD INC since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of PHASE FORWARD INC since 2005. The reporting company's ticker symbol is PFWD. The reporting company's CIK number is 1050180.

The total value of stock buying since 2005 is $81,970. The total value of stock sales is $69,308,375. The total value of stock exercises is $4,378,149.


1 year stock price chart,   1 day stock price chart
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Figure 1. Monthly insider transaction values at PHASE FORWARD INC (PFWD) in the past 24 months. The trade values of insider stock buys, sales, and option exercises are in logarithmic scale as shown on the right axis labels. The detailed monthly and daily insider transactions are listed in the 2 tables below.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $29,730k

    $2,973k

    $297k

    $29k

  • Buy
  • Sale
  • Option Exercise

Figure 2. Average prices of insider buys, sales, and option exercises at PHASE FORWARD INC (PFWD) in the past 24 months. See table 2 for insider transaction details.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $23.43

    $17.58

    $11.72

    $5.86




Table 2. Detailed insider stock purchases, sales, and option exercises for PHASE FORWARD INC (PFWD) , Part 2
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2006-10-26 Buchler D Ari (VP and General Counsel) Sale 9,000 14.00 126,000
2006-10-26 Buchler D Ari (VP and General Counsel) Option Exercise 9,000 3.00 27,000
2006-10-16 Buchler D Ari (VP and General Counsel) Sale 6,000 12.40 74,400
2006-10-16 Buchler D Ari (VP and General Counsel) Option Exercise 6,000 3.00 18,000
2006-10-09 Powell Stephen John (V.P., Worldwide Sales) Sale 1,666 12.08 20,125
2006-10-09 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 1,666 6.62 11,028
2006-10-02 Rosenberg Steven J (Senior Vice President) Sale 15,000 11.66 174,900
2006-10-02 Rosenberg Steven J (Senior Vice President) Option Exercise 15,000 3.00 45,000
2006-09-28 Powell Stephen John (V.P., Worldwide Sales) Sale 521 12.52 6,522
2006-09-28 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 521 3.00 1,563
2006-09-18 Buchler D Ari (VP and General Counsel) Sale 6,000 11.71 70,260
2006-09-18 Buchler D Ari (VP and General Counsel) Option Exercise 6,000 3.00 18,000
2006-09-07 Powell Stephen John (V.P., Worldwide Sales) Sale 1,667 11.32 18,870
2006-09-07 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 1,667 6.62 11,035
2006-08-31 Weiler Robert K (President and C.E.O.) Sale 20,000 12.00 240,000
2006-08-31 Weiler Robert K (President and C.E.O.) Option Exercise 20,000 3.00 60,000
2006-08-28 Powell Stephen John (V.P., Worldwide Sales) Sale 520 11.30 5,876
2006-08-28 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 520 3.00 1,560
2006-08-22 Owings Michael Paul (V.P., Quality & Reg Compliance) Sale 5,000 11.43 57,150
2006-08-22 Owings Michael Paul (V.P., Quality & Reg Compliance) Option Exercise 5,000 5.50 27,500
2006-08-21 Becker Victor P (V.P. Human Resources) Sale 3,000 10.93 32,790
2006-08-21 Becker Victor P (V.P. Human Resources) Option Exercise 3,000 3.00 9,000
2006-08-16 Buchler D Ari (VP and General Counsel) Sale 6,000 11.00 66,000
2006-08-16 Buchler D Ari (VP and General Counsel) Option Exercise 6,000 3.00 18,000
2006-08-16 Weiler Robert K (President and C.E.O.) Sale 15,000 10.90 163,500
2006-08-16 Weiler Robert K (President and C.E.O.) Option Exercise 15,000 3.00 45,000
2006-08-15 Weiler Robert K (President and C.E.O.) Sale 25,000 10.60 265,000
2006-08-07 Powell Stephen John (V.P., Worldwide Sales) Sale 1,667 10.62 17,703
2006-08-07 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 1,667 6.62 11,035
2006-07-28 Powell Stephen John (V.P., Worldwide Sales) Sale 521 10.84 5,647
2006-07-28 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 521 3.00 1,563
2006-07-19 Buchler D Ari (VP and General Counsel) Sale 6,000 11.00 66,000
2006-07-19 Buchler D Ari (VP and General Counsel) Option Exercise 6,000 3.00 18,000
2006-07-07 Powell Stephen John (V.P., Worldwide Sales) Sale 1,666 11.07 18,442
2006-07-07 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 1,666 6.62 11,028
2006-07-03 Rosenberg Steven J (Senior Vice President) Sale 15,000 11.26 168,900
2006-07-03 Rosenberg Steven J (Senior Vice President) Option Exercise 15,000 3.00 45,000
2006-06-28 Powell Stephen John (V.P., Worldwide Sales) Sale 521 11.60 6,043
2006-06-28 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 521 3.00 1,563
2006-06-09 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 5,000 11.54 57,699
2006-06-08 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 5,000 11.49 57,450
2006-06-07 Powell Stephen John (V.P., Worldwide Sales) Sale 1,667 11.95 19,920
2006-06-07 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 1,667 6.62 11,035
2006-05-30 Powell Stephen John (V.P., Worldwide Sales) Sale 521 12.96 6,752
2006-05-30 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 521 3.00 1,563
2006-05-22 Becker Victor P (V.P. Human Resources) Sale 6,000 13.15 78,900
2006-05-22 Becker Victor P (V.P. Human Resources) Option Exercise 6,000 3.00 18,000
2006-05-19 Buchler D Ari (VP and General Counsel) Sale 5,000 13.00 65,000
2006-05-19 Buchler D Ari (VP and General Counsel) Option Exercise 5,000 3.00 15,000
2006-05-16 Buchler D Ari (VP and General Counsel) Sale 6,000 12.09 72,540
2006-05-16 Buchler D Ari (VP and General Counsel) Option Exercise 6,000 3.00 18,000
2006-05-16 Weiler Robert K (President and C.E.O.) Sale 25,000 12.05 301,250
2006-05-16 Weiler Robert K (President and C.E.O.) Option Exercise 25,000 3.00 75,000
2006-05-15 Weiler Robert K (President and C.E.O.) Sale 25,000 11.68 292,000
2006-05-15 Weiler Robert K (President and C.E.O.) Option Exercise 50,000 3.00 150,000
2006-05-10 Owings Michael Paul (V.P., Quality & Reg Compliance) Sale 3,000 12.00 36,000
2006-05-10 Owings Michael Paul (V.P., Quality & Reg Compliance) Option Exercise 3,000 5.00 15,000
2006-05-08 Powell Stephen John (V.P., Worldwide Sales) Sale 1,667 12.71 21,187
2006-05-08 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 1,667 6.62 11,035
2006-05-02 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 5,000 12.95 64,750
2006-05-01 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 5,000 12.99 64,950
2006-04-28 Powell Stephen John (V.P., Worldwide Sales) Sale 521 12.53 6,528
2006-04-28 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 521 3.00 1,563
2006-04-28 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 30,000 13.04 391,200
2006-04-11 Powell Stephen John (V.P., Worldwide Sales) Sale 23,749 11.08 263,138
2006-04-11 Powell Stephen John (V.P., Worldwide Sales) Option Exercise 23,749 4.81 114,232
2006-04-07 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 5,000 10.95 54,750
2006-04-06 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 5,000 11.04 55,199
2006-04-03 Rosenberg Steven J (Senior Vice President) Sale 15,000 11.05 165,750
2006-04-03 Rosenberg Steven J (Senior Vice President) Option Exercise 15,000 3.00 45,000
2006-03-27 Young Martin Andrew (V.P. of Services) Sale 5,000 12.00 60,000
2006-03-27 Young Martin Andrew (V.P. of Services) Option Exercise 5,000 6.00 30,000
2006-03-14 Bichara Axel (Director) Sale 75,000 9.50 712,545
2006-03-13 Bichara Axel (Director) Sale 13,391 9.52 127,526
2006-03-03 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 5,000 9.57 47,850
2006-03-02 Bleicher Paul A (Chrmn, Chief Strategy Officer) Sale 5,000 9.79 48,949
2006-02-27 Becker Victor P (V.P. Human Resources) Sale 1,000 10.09 10,090
2006-02-27 Becker Victor P (V.P. Human Resources) Option Exercise 1,000 3.00 3,000
2006-02-23 Weiler Robert K (President and C.E.O.) Sale 15,000 9.98 149,700
2006-02-23 Weiler Robert K (President and C.E.O.) Option Exercise 15,000 3.00 45,000
2006-02-22 Weiler Robert K (President and C.E.O.) Sale 25,000 10.00 250,000
2006-02-22 Weiler Robert K (President and C.E.O.) Option Exercise 25,000 3.00 75,000
2006-02-03 Bleicher Paul A (Chrmn, Chief Strateg) Sale 5,000 9.35 46,750
2006-02-02 Young Martin Andrew (V.P. of Services) Sale 946 10.00 9,460
2006-02-02 Bleicher Paul A (Chrmn, Chief Strateg) Sale 5,000 9.51 47,550
2006-02-01 Young Martin Andrew (V.P. of Services) Sale 14,054 10.00 140,540
2006-02-01 Young Martin Andrew (V.P. of Services) Option Exercise 8,333 3.10 25,832
2006-01-18 Young Martin Andrew (V.P. of Services) Sale 15,960 8.89 141,884
2006-01-09 Bleicher Paul A (Chrmn, Chief Strateg) Sale 5,000 9.75 48,750
2006-01-06 Bleicher Paul A (Chrmn, Chief Strateg) Sale 5,000 9.90 49,500
2006-01-03 Rosenberg Steven J (Senior Vice Presiden) Sale 15,000 9.42 141,300
2006-01-03 Rosenberg Steven J (Senior Vice Presiden) Option Exercise 15,000 3.00 45,000
2005-12-02 Bleicher Paul A (Chrmn, Chief Strateg) Sale 10,000 10.26 102,550
2005-11-04 Bleicher Paul A (Chrmn, Chief Strateg) Sale 10,000 9.54 95,450
2005-09-14 Bichara Axel (Director) Sale 190,000 8.97 1,704,300
2005-09-14 Atlas Venture Entrepreneurs Fund V Lp (10% Owner) Sale 190,000 8.97 1,704,300
2005-09-12 Bichara Axel (Director) Sale 138,291 8.46 1,169,941
2005-09-12 Atlas Venture Entrepreneurs Fund V Lp (10% Owner) Sale 138,291 8.46 1,169,941
2005-09-08 Bichara Axel (Director) Sale 111,709 8.28 924,391
2005-09-08 Atlas Venture Entrepreneurs Fund V Lp (10% Owner) Sale 111,709 8.28 924,391
2005-08-25 Bleicher Paul A (Chrmn, Chief Strateg) Sale 10,000 7.43 74,300
2005-08-18 Bleicher Paul A (Chrmn, Chief Strateg) Sale 10,000 7.77 77,700
2005-06-14 Bichara Axel (Director) Sale 45,000 7.61 342,450
2005-06-14 Atlas Venture Entrepreneurs Fund V Lp (10% Owner) Sale 45,000 7.61 342,450
2005-06-09 Bleicher Paul A (Chrmn, Chief Strateg) Sale 20,000 6.81 136,200
2005-06-09 Bichara Axel (Director) Sale 50,000 6.93 346,500
2005-06-09 Atlas Venture Entrepreneurs Fund V Lp (10% Owner) Sale 50,000 6.93 346,500
2005-06-08 Bichara Axel (Director) Sale 154,615 6.82 1,054,474
2005-06-08 Atlas Venture Entrepreneurs Fund V Lp (10% Owner) Sale 154,615 6.82 1,054,474
2005-06-02 Bleicher Paul A (Chrmn, Chief Strateg) Sale 30,000 6.53 195,900
2005-06-01 Powell Stephen John (V.P., Worldwide Sale) Sale 2,937 6.47 19,002
2005-05-25 Weismann Rodger (Senior Vice Presiden) Purchase 5,000 5.96 29,800
2005-05-23 Weismann Rodger (Senior Vice Presiden) Purchase 5,000 5.85 29,250
2005-03-14 Bichara Axel (Director) Sale 500,000 6.85 3,425,000
2005-03-14 Atlas Venture Entrepreneurs Fund V Lp (10% Owner) Sale 500,000 6.85 3,425,000
2005-03-10 Bleicher Paul A (Chrmn, Chief Strateg) Sale 27,300 6.94 189,462

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of PHASE FORWARD INC (symbol PFWD, CIK number 1050180) see the Securities and Exchange Commission (SEC) website.

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