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Insider Trading: MARTHA STEWART LIVING OMNIMEDIA INC

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of MARTHA STEWART LIVING OMNIMEDIA INC in the last 24 months are illustrated in figures 1 and 2. Table 1 shows the monthly insider trading data of MARTHA STEWART LIVING OMNIMEDIA INC since year 2005. Table 2 shows the detailed insider transactions of MARTHA STEWART LIVING OMNIMEDIA INC since 2005. The reporting company's ticker symbol is MSO. The reporting company's CIK number is 1091801.

The total value of stock buying since 2005 is $42,360. The total value of stock sales is $4,826,252. The total value of stock exercises is $340,239.


1 year stock price chart,   1 day stock price chart
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Figure 1. Monthly insider transaction values at MARTHA STEWART LIVING OMNIMEDIA INC (MSO) in the past 24 months. The trade values of insider stock buys, sales, and option exercises are in logarithmic scale as shown on the right axis labels. The detailed monthly and daily insider transactions are listed in the 2 tables below.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $1,123k

    $112k

    $11k

    $1k

  • Buy
  • Sale
  • Option Exercise

Figure 2. Average prices of insider buys, sales, and option exercises at MARTHA STEWART LIVING OMNIMEDIA INC (MSO) in the past 24 months. See table 2 for insider transaction details.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $21.68

    $16.26

    $10.84

    $5.42



Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for MARTHA STEWART LIVING OMNIMEDIA INC (MSO).
Trading Period
year-month  
Insider Buying     
Shares               Value ($)
Insider Sales     
Shares               Value ($)
Option Exercises     
Shares               Value ($)
2008-02 6,000 42,360 0 0 0 0
2007-09 0 0 0 0 11,081 6,648
2007-08 0 0 15,000 225,000 0 0
2007-07 0 0 15,000 255,952 0 0
2007-06 0 0 15,000 270,975 11,081 6,648
2007-05 0 0 15,000 282,461 0 0
2007-04 0 0 15,000 256,402 0 0
2007-03 0 0 15,000 278,614 11,081 6,648
2007-02 0 0 15,000 279,214 0 0
2007-01 0 0 27,500 595,099 12,500 84,750
2006-12 0 0 15,000 309,259 0 0
2006-11 0 0 15,000 325,264 0 0
2006-10 0 0 15,000 263,577 0 0
2006-09 0 0 61,414 1,123,435 11,081 6,648
2006-08 0 0 0 0 25,833 222,249
2006-03 0 0 0 0 11,081 6,648
2005-12 0 0 20,000 361,000 0 0

Table 2. Detailed insider stock purchases, sales, and option exercises for MARTHA STEWART LIVING OMNIMEDIA INC (MSO)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2008-02-22 Hochhauser Howard (Chief Financial Officer) Purchase 6,000 7.06 42,360
2007-09-14 Towey Gael A (Chief Creative Officer) Option Exercise 11,081 .60 6,648
2007-08-08 Koppelman Charles (Director) Sale 15,000 15.00 225,000
2007-07-02 Koppelman Charles (Director) Sale 15,000 17.06 255,952
2007-06-15 Towey Gael A (Chief Creative Officer) Option Exercise 11,081 .60 6,648
2007-06-01 Koppelman Charles (Director) Sale 15,000 18.06 270,975
2007-05-01 Koppelman Charles (Director) Sale 15,000 18.83 282,461
2007-04-02 Koppelman Charles (Director) Sale 15,000 17.09 256,402
2007-03-15 Towey Gael A (Chief Creative Officer) Option Exercise 11,081 .60 6,648
2007-03-01 Koppelman Charles (Director) Sale 15,000 18.57 278,614
2007-02-01 Koppelman Charles (Director) Sale 15,000 18.61 279,214
2007-01-08 Stanich Lauren P (President, Publishing) Sale 12,500 21.01 262,681
2007-01-08 Stanich Lauren P (President, Publishing) Option Exercise 12,500 6.78 84,750
2007-01-03 Koppelman Charles (Director) Sale 15,000 22.16 332,418
2006-12-01 Koppelman Charles (Director) Sale 15,000 20.62 309,259
2006-11-01 Koppelman Charles (Director) Sale 15,000 21.68 325,264
2006-10-02 Koppelman Charles (Director) Sale 15,000 17.57 263,577
2006-09-15 Towey Gael A (Chief Creative Officer) Sale 11,081 18.63 206,391
2006-09-15 Towey Gael A (Chief Creative Officer) Option Exercise 11,081 .60 6,648
2006-09-13 Siekman Thomas C (Director) Sale 9,500 18.27 173,583
2006-09-07 Koppelman Charles (Director) Sale 15,000 18.19 272,784
2006-09-06 Siekman Thomas C (Director) Sale 25,833 18.22 470,677
2006-08-23 Siekman Thomas C (Director) Option Exercise 25,833 8.60 222,249
2006-03-15 Towey Gael A (Chief Creative Officer) Option Exercise 11,081 .60 6,648
2005-12-21 Follo James M (CFO) Sale 20,000 18.05 361,000

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of MARTHA STEWART LIVING OMNIMEDIA INC (symbol MSO, CIK number 1091801) see the Securities and Exchange Commission (SEC) website.

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