Insider Trading activities of Ediets Com Inc insiders.

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Ediets Com Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Ediets Com Inc since year 2005. Table 2 shows the detailed insider transactions of Ediets Com Inc since 2005. The reporting company's ticker symbol is DIET. The reporting company's CIK number is 1094058.
The total value of stock buying since 2005 is $5,036,316.
The total value of stock sales since 2005 is $36,177,135.
The total value of stock option exercises since 2005 is $772,254.


Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Ediets Com Inc (DIET).
Trading Period Insider Buying Insider Sales Option Exercises
year-month Shares Value Shares Value Shares Value
2011-10 36,136 $44,576 0 $0 0 $0
2011-09 1,102 $1,377 0 $0 0 $0
2011-06 81,300 $101,625 0 $0 0 $0
2011-02 2,181,818 $898,908 0 $0 0 $0
2010-09 243,500 $165,964 0 $0 0 $0
2010-08 205,000 $131,200 0 $0 0 $0
2010-05 581,000 $539,980 0 $0 0 $0
2010-04 200,000 $246,000 0 $0 0 $0
2009-09 591,040 $627,155 0 $0 0 $0
2009-07 500,000 $500,000 0 $0 0 $0
2008-07 15,000 $33,900 0 $0 0 $0
2007-08 0 $0 28,000 $95,200 20,000 $59,369
2007-06 0 $0 18,093 $64,027 0 $0
2007-05 0 $0 900 $3,323 100,000 $137,500
2007-03 0 $0 75,000 $242,625 75,000 $135,000
2006-11 0 $0 23,000 $96,186 23,000 $33,925
2006-09 12,500 $44,000 12,500 $43,750 40,000 $0
2006-08 0 $0 4,287,136 $21,650,036 0 $0
2006-06 346,500 $1,696,671 32,000 $157,536 107,000 $253,210
2006-05 1,000 $4,960 2,737,864 $13,824,452 50,000 $153,250

Table 2. Detailed insider stock purchases, sales, and option exercises of Ediets Com Inc insiders (DIET)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2011-10-05 Richardson Kevin A Ii (Director) Buy 23,500 1.23 28,905
2011-10-04 Richardson Kevin A Ii (Director) Buy 6,200 1.23 7,626
2011-10-03 Richardson Kevin A Ii (Director) Buy 6,436 1.25 8,045
2011-09-30 Richardson Kevin A Ii (Director) Buy 1,102 1.25 1,377
2011-06-14 Richardson Kevin A Ii (Director) Buy 2,300 1.25 2,875
2011-06-13 Richardson Kevin A Ii (Director) Buy 29,000 1.25 36,250
2011-06-10 Richardson Kevin A Ii (Director) Buy 50,000 1.25 62,500
2011-02-07 Richardson Kevin A Ii (Director) Buy 1,939,394 .41 799,030
2011-02-07 Isgur Lee S (Director) Buy 242,424 .41 99,878
2010-09-02 Richardson Kevin A Ii (Director) Buy 38,500 .69 26,564
2010-09-01 Richardson Kevin A Ii (Director) Buy 205,000 .68 139,400
2010-08-31 Richardson Kevin A Ii (Director) Buy 205,000 .64 131,200
2010-05-21 Richardson Kevin A Ii (Director) Buy 61,000 .78 47,580
2010-05-20 Richardson Kevin A Ii (Director) Buy 260,000 .88 246,200
2010-05-19 Richardson Kevin A Ii (Director) Buy 60,000 .77 46,200
2010-04-09 Richardson Kevin A Ii (Director) Buy 100,000 1.27 127,000
2010-04-08 Richardson Kevin A Ii (Director) Buy 100,000 1.19 119,000
2009-09-11 Cootey Stephen Lawrence (Director) Buy 11,300 1.13 12,768
2009-09-11 Mcgrath Kevin N (CEO) Buy 471,700 1.06 500,002
2009-09-11 Isgur Lee S (Director) Buy 94,340 1.06 100,000
2009-09-10 Cootey Stephen Lawrence (Director) Buy 13,700 1.05 14,385
2009-07-15 Cootey Stephen Lawrence (Director) Buy 300,000 1.00 300,000
2009-07-15 Mcgrath Kevin N (CEO) Buy 100,000 1.00 100,000
2009-07-15 Isgur Lee S (Director) Buy 100,000 1.00 100,000
2008-07-31 Cootey Stephen Lawrence (Director) Buy 15,000 2.26 33,900
2007-08-21 Tanner Alison W (SVP of Corporate Development) Sale 24,450 3.40 83,130
2007-08-21 Tanner Alison W (SVP of Corporate Development) Option Ex 16,450 2.95 48,560
2007-08-20 Tanner Alison W (SVP of Corporate Development) Sale 3,550 3.40 12,070
2007-08-20 Tanner Alison W (SVP of Corporate Development) Option Ex 3,550 3.04 10,809
2007-06-15 Isgur Lee S (Director) Sale 5,500 3.48 19,140
2007-06-14 Hamilton Robert T (CFO) Sale 3,200 3.47 11,104
2007-06-14 Isgur Lee S (Director) Sale 5,000 3.45 17,250
2007-06-05 Isgur Lee S (Director) Sale 3,000 3.77 11,310
2007-06-01 Isgur Lee S (Director) Sale 1,393 3.75 5,223
2007-05-31 Isgur Lee S (Director) Sale 500 3.69 1,845
2007-05-30 Isgur Lee S (Director) Sale 400 3.70 1,478
2007-05-29 Isgur Lee S (Director) Option Ex 100,000 1.38 137,500
2007-03-26 Tanner Alison W (SVP of Corporate Development) Sale 50,000 3.24 161,750
2007-03-26 Tanner Alison W (SVP of Corporate Development) Option Ex 50,000 1.80 90,000
2006-11-27 Hamilton Robert T (CFO) Sale 23,000 4.18 96,186
2006-11-26 Hamilton Robert T (CFO) Option Ex 23,000 1.48 33,925
2006-09-15 Cootey Stephen Lawrence (Director) Buy 12,500 3.52 44,000
2006-09-15 Hamilton Robert T (CFO and Interim CEO) Sale 12,500 3.50 43,750
2006-09-12 Hamilton Robert T (CFO and Interim CEO) Option Ex 40,000 .00 0
2006-08-01 Humble David R (Other) Sale 4,287,136 5.05 21,650,036
2006-06-29 Cootey Stephen Lawrence (Director) Buy 100,000 5.01 501,000
2006-06-27 Cootey Stephen Lawrence (Director) Buy 71,700 4.90 351,473
2006-06-26 Cootey Stephen Lawrence (Director) Buy 1,100 4.94 5,439
2006-06-22 Cootey Stephen Lawrence (Director) Buy 50,900 5.11 260,149
2006-06-21 Cootey Stephen Lawrence (Director) Buy 52,800 4.99 263,260
2006-06-07 Cootey Stephen Lawrence (Director) Buy 70,000 4.50 315,350
2006-06-07 Ortega Pedro N (Director) Option Ex 75,000 1.55 116,250
2006-06-01 Mccourt Ciaran (Other) Sale 32,000 4.92 157,536
2006-06-01 Mccourt Ciaran (Other) Option Ex 32,000 4.28 136,960
2006-05-31 Mccourt Ciaran (Other) Sale 3,275 4.95 16,211
2006-05-31 Mccourt Ciaran (Other) Option Ex 3,275 4.28 14,017
2006-05-30 Mccourt Ciaran (Other) Sale 8,425 5.02 42,310
2006-05-30 Mccourt Ciaran (Other) Option Ex 8,425 4.28 36,059
2006-05-30 Isgur Lee S (Director) Option Ex 15,000 1.85 27,750
2006-05-24 Luks Ronald (Director) Buy 1,000 4.96 4,960
2006-05-22 Isgur Lee S (Director) Option Ex 10,000 1.85 18,500
2006-05-19 Mccourt Ciaran (Other) Sale 1,300 4.96 6,448
2006-05-19 Mccourt Ciaran (Other) Option Ex 1,300 4.28 5,564
2006-05-18 Mccourt Ciaran (Other) Sale 12,000 4.96 59,520
2006-05-18 Mccourt Ciaran (Other) Option Ex 12,000 4.28 51,360
2006-05-15 Humble David R (Chairman) Sale 2,712,864 5.05 13,699,963

Insider trading activities including stock purchases, stock sales, and option exercises of DIET listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Ediets Com Inc (symbol DIET, CIK number 1094058) see the Securities and Exchange Commission (SEC) website.