Insider Trading activities of Traffic.com, Inc. insiders.

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Traffic.com, Inc. since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Traffic.com, Inc. since year 2005. Table 2 shows the detailed insider transactions of Traffic.com, Inc. since 2005. The reporting company's ticker symbol is TRFC. The reporting company's CIK number is 1097503.
The total value of stock buying since 2005 is $0.
The total value of stock sales since 2005 is $396,977.
The total value of stock option exercises since 2005 is $509,115.


Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Traffic.com, Inc. (TRFC).
Trading Period Insider Buying Insider Sales Option Exercises
year-month Shares Value Shares Value Shares Value
2007-03 0 $0 0 $0 152,668 $451,801
2007-02 0 $0 0 $0 18,666 $55,064
2006-12 0 $0 0 $0 3,000 $2,250
2006-02 0 $0 35,193 $396,977 0 $0

Table 2. Detailed insider stock purchases, sales, and option exercises of Traffic.com, Inc. insiders (TRFC)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2007-03-06 Maunder Andrew (Chief Financial Officer) Option Ex 58,333 4.92 286,998
2007-03-06 Reed Joseph A (Chief Information Officer) Option Ex 94,335 1.75 164,803
2007-02-28 Plum Samuel A (Director) Option Ex 18,666 2.95 55,064
2006-12-27 Reed Joseph A (Chief Information Officer) Option Ex 3,000 .75 2,250
2006-02-28 Verratti Robert (Chief Executive Officer) Sale 35,193 11.28 396,977

Insider trading activities including stock purchases, stock sales, and option exercises of TRFC listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Traffic.com, Inc. (symbol TRFC, CIK number 1097503) see the Securities and Exchange Commission (SEC) website.