Insider Trading activities of Design Within Reach Inc insiders.

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Design Within Reach Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Design Within Reach Inc since year 2005. Table 2 shows the detailed insider transactions of Design Within Reach Inc since 2005. The reporting company's ticker symbol is DWRI. The reporting company's CIK number is 1116755.
The total value of stock buying since 2005 is $10,907,714.
The total value of stock sales since 2005 is $10,098,470.
The total value of stock option exercises since 2005 is $0.


Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Design Within Reach Inc (DWRI).
Trading Period Insider Buying Insider Sales Option Exercises
year-month Shares Value Shares Value Shares Value
2009-08 15,400,000 $2,310,000 874,388 $176,336 0 $0
2008-03 800,000 $2,240,000 0 $0 0 $0
2007-05 0 $0 375,000 $2,437,500 0 $0
2006-08 0 $0 503,402 $5,424,187 0 $0
2006-07 810,000 $4,799,400 0 $0 0 $0
2005-11 314,200 $1,558,314 0 $0 0 $0
2005-03 0 $0 137,998 $2,060,447 0 $0

Table 2. Detailed insider stock purchases, sales, and option exercises of Design Within Reach Inc insiders (DWRI)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2009-08-27 Krouse Rodger R (10% Owner) Sale 145,924 .21 30,644
2009-08-26 Krouse Rodger R (10% Owner) Sale 728,464 .20 145,692
2009-08-03 Glenhill Capital Overseas Master Fund, L.p. (10% Owner) Buy 15,400,000 .15 2,310,000
2008-03-14 Krouse Rodger R Buy 800,000 2.80 2,240,000
2007-05-30 Glenhill Capital Management Llc (10% Owner) Sale 375,000 6.50 2,437,500
2006-08-18 Krevlin Glenn J (10% Owner) Sale 500,000 10.81 5,403,500
2006-08-15 Krevlin Glenn J (10% Owner) Sale 3,402 6.08 20,687
2006-07-17 Krouse Rodger R Buy 510,000 5.94 3,029,400
2006-07-13 Krouse Rodger R (10% Owner) Buy 300,000 5.90 1,770,000
2005-11-16 Lee Terry G (Director) Buy 30,000 4.90 147,000
2005-11-16 Hansen John (Director) Buy 32,100 5.06 162,426
2005-11-15 La Honta Ken (Chief Financial Officer) Buy 2,500 4.77 11,924
2005-11-15 Poseley Tara Barber (Vice President, Merc) Buy 30,000 4.85 145,410
2005-11-15 Hansen John (Director) Buy 110,500 4.87 549,109
2005-03-15 Dixon Benjamin Peter (Controller and Secre) Sale 17,559 14.93 262,173
2005-03-15 Hansen John (Director) Sale 100,439 14.93 1,499,654
2005-03-15 Friedrichs Edward Charles Iii (Director) Sale 20,000 14.93 298,620

Insider trading activities including stock purchases, stock sales, and option exercises of DWRI listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Design Within Reach Inc (symbol DWRI, CIK number 1116755) see the Securities and Exchange Commission (SEC) website.