Insider Trading activities of Shutterfly Inc insiders. , Part 3

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Shutterfly Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Shutterfly Inc since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of Shutterfly Inc since 2005. The reporting company's ticker symbol is SFLY. The reporting company's CIK number is 1125920.
The total value of stock buying since 2005 is $6,594,641.
The total value of stock sales since 2005 is $5,135,077,809.
The total value of stock option exercises since 2005 is $32,226,668.



Table 2. Detailed insider stock purchases, sales, and option exercises of Shutterfly Inc insiders (SFLY) , Part 3
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2013-02-19 Manca Brian (VP, Chief Accounting Officer) Option Ex 1,666 .00 0
2013-02-19 Navin Peter (SVP, Human Resources) Option Ex 11,666 .00 0
2013-02-19 Mccormick Dan (SVP, General Manager) Option Ex 12,666 .00 0
2013-02-19 Black Dwayne A (SVP, Operations) Option Ex 11,666 .00 0
2013-02-19 Housenbold Jeffrey T (President & CEO) Option Ex 68,666 .00 0
2013-02-15 Manca Brian (VP, Chief Accounting Officer) Option Ex 920 .00 0
2013-02-15 Navin Peter (SVP, Human Resources) Option Ex 15,109 .00 0
2013-02-15 Mccormick Dan (SVP, General Manager) Option Ex 25,242 .00 0
2013-02-15 Black Dwayne A (SVP, Operations) Option Ex 15,109 .00 0
2013-02-15 Housenbold Jeffrey T (President & CEO) Sale 25,000 41.86 1,046,524
2013-02-15 Housenbold Jeffrey T (President & CEO) Option Ex 122,292 5.50 672,972
2013-02-13 Keller Eric J Sale 20,000 41.31 826,180
2013-02-13 Keller Eric J Option Ex 20,000 10.39 207,800
2013-02-08 White James N (Director) Sale 100,000 41.47 4,146,500
2013-02-08 White James N (Director) Option Ex 70,000 15.74 1,102,010
2013-02-07 Manca Brian (VP, Chief Accounting Officer) Sale 2,998 42.49 127,385
2013-02-07 Housenbold Jeffrey T (President & CEO) Option Ex 20,000 16.51 330,200
2013-02-07 Killeen Stephen J Sale 45,000 41.99 1,889,550
2013-02-07 Killeen Stephen J Option Ex 45,000 16.51 742,950
2013-02-06 Manca Brian (VP, Chief Accounting Officer) Sale 7,500 39.95 299,625
2013-02-06 Manca Brian (VP, Chief Accounting Officer) Option Ex 7,500 17.56 131,722
2013-02-06 Navin Peter (SVP, Human Resources) Sale 14,804 40.50 599,562
2013-02-06 Housenbold Jeffrey T (President & CEO) Sale 187,500 39.97 7,494,375
2013-02-06 Housenbold Jeffrey T (President & CEO) Option Ex 167,500 13.45 2,252,875
2013-01-22 Manca Brian (VP, Chief Accounting Officer) Sale 1,678 32.81 55,058
2013-01-17 Manca Brian (VP, Chief Accounting Officer) Option Ex 3,000 .00 0
2013-01-14 Killeen Stephen J Sale 3,666 33.00 120,978
2013-01-02 Keller Eric J Sale 2,500 30.48 76,200
2013-01-02 Keller Eric J Option Ex 2,500 10.39 25,975
2012-11-27 Schoendorf Nancy J Sale 6,500 28.22 183,423
2012-11-15 Manca Brian (VP, Chief Accounting Officer) Option Ex 1,375 .00 0
2012-10-01 Keller Eric J Sale 2,500 30.67 76,672
2012-10-01 Keller Eric J Option Ex 2,500 10.39 25,975
2012-09-17 Swette Brian Option Ex 1,746 .00 0
2012-09-04 Manca Brian (VP, Chief Accounting Officer) Option Ex 250 .00 0
2012-07-31 Mccormick Dan (SVP & General Manager) Sale 23,880 33.02 788,541
2012-07-02 Keller Eric J Sale 2,500 30.79 76,967
2012-07-02 Keller Eric J Option Ex 2,500 10.39 25,975
2012-06-15 Day Neil (SVP, Chief Technology Officer) Option Ex 66,666 .00 0
2012-05-25 Swette Brian Option Ex 1,210 .00 0
2012-05-25 Schoendorf Nancy J Option Ex 1,573 .00 0
2012-05-25 Keller Eric J Option Ex 1,845 .00 0
2012-05-25 Killeen Stephen J Option Ex 1,210 .00 0
2012-05-25 Marineau Philip A Option Ex 2,752 .00 0
2012-05-20 Swette Brian Option Ex 1,511 .00 0
2012-05-20 Schoendorf Nancy J Option Ex 1,511 .00 0
2012-05-20 Keller Eric J Option Ex 1,511 .00 0
2012-05-20 Killeen Stephen J Option Ex 1,511 .00 0
2012-05-20 Marineau Philip A Option Ex 1,511 .00 0
2012-05-15 Schoendorf Nancy J Option Ex 2,422 .00 0
2012-05-15 Killeen Stephen J Option Ex 2,422 .00 0
2012-05-15 Marineau Philip A Option Ex 2,422 .00 0
2012-05-14 Housenbold Jeffrey T (PRESIDENT & CEO) Buy 30,000 25.20 756,000
2012-05-08 Housenbold Jeffrey T (PRESIDENT & CEO) Buy 20,000 26.37 527,400
2012-05-03 Mccormick Dan (SVP and General Manager) Sale 3,684 30.13 111,006
2012-04-02 Keller Eric J Sale 2,500 31.02 77,537
2012-04-02 Keller Eric J Option Ex 2,500 10.39 25,975
2012-03-19 Day Neil (SVP, Chief Technology Officer) Sale 6,987 32.67 228,293
2012-03-02 Keller Eric J Sale 2,500 30.39 75,975
2012-03-02 Keller Eric J Option Ex 2,500 10.39 25,975
2012-02-17 Manca Brian (Chief Accounting Officer) Option Ex 3,333 .00 0
2012-02-17 Navin Peter (SVP, Human Resources) Option Ex 25,000 .00 0
2012-02-17 Mccormick Dan (SVP, General Manager) Option Ex 25,000 .00 0
2012-02-17 Elarde Peter C (Chief Marketing Officer) Option Ex 25,000 .00 0
2012-02-17 Black Dwayne A (SVP, Operations) Option Ex 25,000 .00 0
2012-02-17 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 40,000 .00 0
2012-02-17 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 33,333 .00 0
2012-02-16 Manca Brian (Chief Accounting Officer) Option Ex 1,667 .00 0
2012-02-16 Navin Peter (SVP, Human Resources) Option Ex 11,667 .00 0
2012-02-16 Mccormick Dan (SVP, Products & Services) Option Ex 12,667 .00 0
2012-02-16 Day Neil (SVP, Chief Technology Officer) Option Ex 12,000 .00 0
2012-02-16 Elarde Peter C (Chief Marketing Officer) Option Ex 11,667 .00 0
2012-02-16 Black Dwayne A (SVP, Operations) Option Ex 11,667 .00 0
2012-02-16 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 68,667 .00 0
2012-02-16 Rubash Mark J (SENIOR VP, TECHNOLOGY) Option Ex 30,000 .00 0
2012-02-15 Manca Brian (Chief Accounting Officer) Option Ex 920 .00 0
2012-02-15 Navin Peter (SVP, Human Resources) Option Ex 5,775 .00 0
2012-02-15 Mccormick Dan (SVP, Products & Services) Option Ex 8,575 .00 0
2012-02-15 Day Neil (SVP, Chief Technology Officer) Option Ex 5,950 .00 0
2012-02-15 Elarde Peter C (Chief Marketing Officer) Option Ex 5,075 .00 0
2012-02-15 Black Dwayne A (SVP, Operations) Option Ex 5,775 .00 0
2012-02-15 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 30,625 .00 0
2012-02-15 Rubash Mark J (SENIOR VP, TECHNOLOGY) Option Ex 16,450 .00 0
2011-11-30 White James N (Director) Buy 35,000 27.60 966,140
2011-11-21 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 93,333 .00 0
2011-11-09 Housenbold Jeffrey T (PRESIDENT & CEO) Buy 10,000 38.25 382,500
2011-11-04 Han Ed (VP & General Manager, Tiny Pri) Sale 41,000 41.59 1,705,354
2011-11-03 Han Ed (VP & General Manager, Tiny Pri) Sale 55,000 41.63 2,289,595
2011-11-02 Han Ed (VP & General Manager, Tiny Pri) Sale 17,000 41.54 706,146
2011-10-03 Keller Eric J Sale 3,750 41.09 154,091
2011-10-03 Keller Eric J Option Ex 3,750 10.39 38,962
2011-09-20 Rubash Mark J (SVP & Chief Financial Officer) Sale 6,000 55.00 330,000
2011-09-20 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 6,000 28.49 170,940
2011-09-15 Swette Brian Option Ex 1,746 .00 0
2011-09-15 Rubash Mark J (SVP & Chief Financial Officer) Sale 3,000 52.67 158,001
2011-09-15 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 3,000 28.49 85,470
2011-08-31 Rubash Mark J (SVP & Chief Financial Officer) Sale 6,000 55.00 330,000
2011-08-31 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 6,000 28.49 170,940
2011-08-29 Rubash Mark J (SVP & Chief Financial Officer) Sale 3,000 50.00 150,000
2011-08-29 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 3,000 28.49 85,470
2011-08-26 Navin Peter (SVP, Human Resources) Sale 3,750 48.36 181,342
2011-08-26 Navin Peter (SVP, Human Resources) Option Ex 3,750 15.29 57,337
2011-07-19 Rubash Mark J (SVP & Chief Financial Officer) Sale 10,900 60.00 654,000
2011-07-19 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 10,900 28.49 310,541
2011-07-15 Rubash Mark J (SVP & Chief Financial Officer) Sale 9,100 59.46 541,086
2011-07-15 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 9,100 28.49 259,259
2011-07-07 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 35,000 63.08 2,207,905
2011-07-07 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 35,000 10.39 363,650
2011-07-06 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 30,000 61.65 1,849,380
2011-07-06 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 30,000 10.39 311,700
2011-07-06 Rubash Mark J (SVP & Chief Financial Officer) Sale 21,000 61.00 1,281,000
2011-07-06 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 21,000 28.49 598,290
2011-07-01 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 20,000 58.99 1,179,800
2011-07-01 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 20,000 10.39 207,800
2011-07-01 Keller Eric J Sale 5,000 57.47 287,360
2011-07-01 Keller Eric J Option Ex 764 10.39 7,937
2011-06-28 Mccormick Dan (SVP, Products & Services) Sale 19,322 55.00 1,062,710
2011-06-28 Mccormick Dan (SVP, Products & Services) Option Ex 17,082 26.70 456,089
2011-06-28 Rubash Mark J (SVP & Chief Financial Officer) Sale 22,233 55.00 1,222,815
2011-06-28 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 6,000 28.49 170,940
2011-06-15 Day Neil (SVP, Chief Technology Officer) Option Ex 66,667 .00 0
2011-06-15 Rubash Mark J (SVP & Chief Financial Officer) Sale 3,000 50.92 152,763
2011-06-15 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 3,000 28.49 85,470
2011-06-06 Navin Peter (SVP, Human Resources) Sale 3,325 57.08 189,800
2011-06-03 Navin Peter (SVP, Human Resources) Sale 1,875 55.72 104,469
2011-06-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2011-06-02 Navin Peter (SVP, Human Resources) Option Ex 6,428 .00 0
2011-06-02 Black Dwayne A (SVP, Operations) Option Ex 5,133 .00 0
2011-06-02 Galen Douglas J (SR VP, BUS & CORP DEVELOPM) Option Ex 10,535 .00 0
2011-06-02 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 18,666 .00 0
2011-06-01 Keller Eric J Sale 6,250 61.56 384,775
2011-05-20 Swette Brian Option Ex 3,022 .00 0
2011-05-20 Schoendorf Nancy J Option Ex 3,022 .00 0
2011-05-20 Keller Eric J Option Ex 6,196 .00 0
2011-05-20 Killeen Stephen J Option Ex 3,022 .00 0
2011-05-20 Marineau Philip A Option Ex 10,728 .00 0
2011-05-16 Schoendorf Nancy J Option Ex 2,422 .00 0
2011-05-16 Keller Eric J Option Ex 2,422 .00 0
2011-05-16 Killeen Stephen J Option Ex 2,422 .00 0
2011-05-16 Marineau Philip A Option Ex 2,422 .00 0
2011-05-03 Navin Peter (SVP, Human Resources) Sale 1,875 58.95 110,525
2011-05-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2011-05-02 Elarde Peter C (Chief Marketing Officer) Sale 43,855 57.90 2,539,204
2011-05-02 Elarde Peter C (Chief Marketing Officer) Option Ex 20,000 10.39 207,800
2011-05-02 Black Dwayne A (SVP, Operations) Sale 155,000 57.90 8,974,500
2011-05-02 Black Dwayne A (SVP, Operations) Option Ex 135,000 16.51 2,228,850
2011-05-02 Galen Douglas J (SR VP, BUS & CORP DEVELOPM) Sale 114,196 57.90 6,611,948
2011-05-02 Galen Douglas J (SR VP, BUS & CORP DEVELOPM) Option Ex 64,061 26.70 1,710,428
2011-05-02 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 180,000 57.90 10,422,000
2011-05-02 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 180,000 11.01 1,980,900

Insider trading activities including stock purchases, stock sales, and option exercises of SFLY listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Shutterfly Inc (symbol SFLY, CIK number 1125920) see the Securities and Exchange Commission (SEC) website.