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Insider Trading: HouseValues, Inc.

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of HouseValues, Inc. in the last 24 months are illustrated in figures 1 and 2. Table 1 shows the monthly insider trading data of HouseValues, Inc. since year 2005. Table 2 shows the detailed insider transactions of HouseValues, Inc. since 2005. The reporting company's ticker symbol is SOLD. The reporting company's CIK number is 1298978.

The total value of stock buying since 2005 is $0. The total value of stock sales is $25,922,353. The total value of stock exercises is $119,000.


1 year stock price chart,   1 day stock price chart
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Figure 1. Monthly insider transaction values at HouseValues, Inc. (SOLD) in the past 24 months. The trade values of insider stock buys, sales, and option exercises are in logarithmic scale as shown on the right axis labels. The detailed monthly and daily insider transactions are listed in the 2 tables below.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $9,900k

    $990k

    $99k

    $9k

  • Buy
  • Sale
  • Option Exercise

Figure 2. Average prices of insider buys, sales, and option exercises at HouseValues, Inc. (SOLD) in the past 24 months. See table 2 for insider transaction details.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $6.16

    $4.62

    $3.08

    $1.54



Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for HouseValues, Inc. (SOLD).
Trading Period
year-month  
Insider Buying     
Shares               Value ($)
Insider Sales     
Shares               Value ($)
Option Exercises     
Shares               Value ($)
2007-01 0 0 20,000 104,110 10,000 20,000
2006-12 0 0 20,000 107,798 0 0
2006-10 0 0 55,000 309,966 0 0
2006-09 0 0 110,000 678,049 45,000 99,000
2006-08 0 0 1,800,000 9,900,000 0 0
2006-04 0 0 50,000 405,253 0 0
2006-03 0 0 1,491,111 13,187,107 0 0
2005-10 0 0 50,000 685,560 0 0
2005-08 0 0 39,600 544,510 0 0

Table 2. Detailed insider stock purchases, sales, and option exercises for HouseValues, Inc. (SOLD)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2007-01-31 Morris Ian H (Chief Executive Officer) Sale 20,000 5.21 104,110
2007-01-31 Morris Ian H (Chief Executive Officer) Option Exercise 10,000 2.00 20,000
2006-12-21 Morris Ian H (Chief Executive Officer) Sale 20,000 5.39 107,798
2006-10-29 Morris Ian H (Chief Executive Officer) Sale 25,000 5.20 129,975
2006-10-19 Morris Ian H (Chief Executive Officer) Sale 30,000 6.00 179,991
2006-09-27 Morris Ian H (Chief Executive Officer) Sale 35,000 6.27 219,460
2006-09-15 Eskenazi Gregg I (General Counsel) Sale 22,500 6.21 139,783
2006-09-15 Eskenazi Gregg I (General Counsel) Option Exercise 22,500 2.20 49,500
2006-09-14 Eskenazi Gregg I (General Counsel) Sale 22,500 6.11 137,405
2006-09-14 Eskenazi Gregg I (General Counsel) Option Exercise 22,500 2.20 49,500
2006-09-13 Eskenazi Gregg I (General Counsel) Sale 30,000 6.05 181,401
2006-08-14 Powell Mark S (Chairman of the Board) Sale 1,800,000 5.50 9,900,000
2006-04-04 Blair William Capital Partners Vii Lp (10% Owner) Sale 20,000 8.08 161,500
2006-04-03 Blair William Capital Partners Vii Lp (10% Owner) Sale 30,000 8.13 243,753
2006-03-31 Blair William Capital Partners Vii Lp (10% Owner) Sale 20,000 8.25 165,002
2006-03-28 Blair William Capital Partners Vii Lp (10% Owner) Sale 40,000 8.28 331,079
2006-03-27 Blair William Capital Partners Vii Lp (10% Owner) Sale 5,000 8.10 40,519
2006-03-24 Blair William Capital Partners Vii Lp (10% Owner) Sale 10,000 8.31 83,118
2006-03-23 Blair William Capital Partners Vii Lp (10% Owner) Sale 35,300 8.61 303,777
2006-03-22 Blair William Capital Partners Vii Lp (10% Owner) Sale 74,944 8.78 657,716
2006-03-21 Blair William Capital Partners Vii Lp (10% Owner) Sale 69,517 8.77 609,775
2006-03-20 Blair William Capital Partners Vii Lp (10% Owner) Sale 65,000 8.63 560,963
2006-03-17 Blair William Capital Partners Vii Lp (10% Owner) Sale 55,000 8.50 467,335
2006-03-10 Blair William Capital Partners Vii Lp (10% Owner) Sale 18,982 8.85 167,990
2006-03-09 Blair William Capital Partners Vii Lp (10% Owner) Sale 14,674 8.85 129,864
2006-03-08 Blair William Capital Partners Vii Lp (10% Owner) Sale 133,500 8.85 1,181,528
2006-03-07 Blair William Capital Partners Vii Lp (10% Owner) Sale 37,496 8.89 333,462
2006-03-06 Blair William Capital Partners Vii Lp (10% Owner) Sale 811,800 8.94 7,259,359
2006-03-03 Blair William Capital Partners Vii Lp (10% Owner) Sale 81,150 8.98 728,889
2005-10-24 Nelson Michael Allen (Chief Technology Officer) Sale 10,000 13.77 137,680
2005-10-21 Nelson Michael Allen (Chief Technology Officer) Sale 10,000 13.62 136,210
2005-10-20 Nelson Michael Allen (Chief Technology Officer) Sale 10,000 13.58 135,850
2005-10-19 Nelson Michael Allen (Chief Technology Officer) Sale 10,000 13.72 137,230
2005-10-18 Nelson Michael Allen (Chief Technology Officer) Sale 10,000 13.86 138,590
2005-08-30 Nelson Michael Allen (Chief Technology Officer) Sale 10,000 13.45 134,530
2005-08-29 Nelson Michael Allen (Chief Technology Officer) Sale 20,000 13.71 274,140
2005-08-22 Nelson Michael Allen (Chief Technology Officer) Sale 9,600 14.15 135,840

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of HouseValues, Inc. (symbol SOLD, CIK number 1298978) see the Securities and Exchange Commission (SEC) website.

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