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Insider Trading: Omniture, Inc.

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Omniture, Inc. in the last 24 months are illustrated in figures 1 and 2. Table 1 shows the monthly insider trading data of Omniture, Inc. since year 2005. Table 2 shows the detailed insider transactions of Omniture, Inc. since 2005. The reporting company's ticker symbol is OMTR. The reporting company's CIK number is 1357525.

The total value of stock buying since 2005 is $186,352. The total value of stock sales is $356,784,818. The total value of stock exercises is $1,444,122.


1 year stock price chart,   1 day stock price chart
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Figure 1. Monthly insider transaction values at Omniture, Inc. (OMTR) in the past 24 months. The trade values of insider stock buys, sales, and option exercises are in logarithmic scale as shown on the right axis labels. The detailed monthly and daily insider transactions are listed in the 2 tables below.

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • $90,929k

    $9,092k

    $909k

    $90k

  • Buy
  • Sale
  • Option Exercise

Figure 2. Average prices of insider buys, sales, and option exercises at Omniture, Inc. (OMTR) in the past 24 months. See table 2 for insider transaction details.

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • $33.00

    $24.75

    $16.50

    $8.25



Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Omniture, Inc. (OMTR).
Trading Period
year-month  
Insider Buying     
Shares               Value ($)
Insider Sales     
Shares               Value ($)
Option Exercises     
Shares               Value ($)
2008-10 0 0 30,000 511,000 0 0
2008-09 0 0 100,000 1,876,054 0 0
2008-08 0 0 60,000 1,043,508 0 0
2008-07 0 0 98,894 1,961,350 0 0
2008-06 0 0 180,344 4,215,682 0 0
2008-05 0 0 426,771 10,622,595 5,000 44,600
2008-04 0 0 158,986 3,618,541 0 0
2008-03 0 0 122,059 2,572,594 0 0
2008-02 0 0 65,500 1,613,561 10,000 30,000
2008-01 0 0 287,151 9,076,894 87,969 20,974
2007-12 0 0 1,232,227 35,178,829 79,728 8,770
2007-11 0 0 1,371,386 43,568,725 135,072 40,722
2007-10 0 0 792,825 24,961,790 222,333 24,456
2007-09 0 0 3,615,210 90,929,190 232,250 631,723
2007-08 0 0 698,600 17,336,182 182,517 158,638
2007-07 0 0 1,201,766 27,219,016 218,187 23,999
2007-06 0 0 1,025,000 18,603,748 0 0
2007-05 0 0 592,444 10,710,006 75,300 8,282
2007-03 0 0 1,227,936 20,154,779 115,000 99,350
2007-02 0 0 746,932 11,510,774 255,000 28,050
2006-10 0 0 0 0 80,000 40,000
2006-08 9,000 58,140 0 0 60,000 30,000
2006-07 0 0 0 0 1,147,371 214,558
2006-06 19,725 128,212 3,000,000 19,500,000 80,000 40,000

Table 2. Detailed insider stock purchases, sales, and option exercises for Omniture, Inc. (OMTR)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2008-10-02 Pestana John R (Director) Sale 30,000 17.03 511,000
2008-09-18 Gorenberg Mark (Director) Sale 40,000 20.00 800,200
2008-09-16 James Joshua G (Chief Executive Officer) Sale 30,000 18.37 550,998
2008-09-03 Pestana John R (Director) Sale 30,000 17.50 524,856
2008-08-18 James Joshua G (Chief Executive Officer) Sale 30,000 17.95 538,446
2008-08-04 Pestana John R (Director) Sale 30,000 16.84 505,062
2008-07-16 James Joshua G (Chief Executive Officer) Sale 30,000 20.15 604,630
2008-07-10 Gorenberg Mark (Director) Sale 20,000 20.00 400,000
2008-07-02 Pestana John R (Director) Sale 30,000 19.48 586,677
2008-06-16 James Joshua G (Chief Executive Officer) Sale 30,000 22.83 693,774
2008-06-05 Bullock D Fraser (Director) Sale 50,000 23.28 1,163,783
2008-06-04 Gorenberg Mark (Director) Sale 20,000 23.29 466,359
2008-06-03 Pestana John R (Director) Sale 30,000 23.78 713,760
2008-05-22 O'driscoll Rory (Director) Sale 48,107 25.05 1,204,956
2008-05-21 O'driscoll Rory (Director) Sale 1,893 25.04 47,391
2008-05-19 O'driscoll Rory (Director) Sale 50,000 25.88 1,291,727
2008-05-16 James Joshua G (Chief Executive Officer) Sale 30,000 26.01 781,518
2008-05-16 Evan Dana L (Director) Sale 2,500 26.50 66,250
2008-05-16 Evan Dana L (Director) Option Exercise 2,500 8.92 22,300
2008-05-15 O'driscoll Rory (Director) Sale 50,000 26.36 1,317,900
2008-05-15 Evan Dana L (Director) Sale 2,500 25.76 64,387
2008-05-15 Evan Dana L (Director) Option Exercise 2,500 8.92 22,300
2008-05-14 Bullock D Fraser (Director) Sale 50,000 25.24 1,266,197
2008-05-05 Gorenberg Mark (Director) Sale 20,000 21.86 439,336
2008-05-02 Pestana John R (Director) Sale 30,000 22.53 669,684
2008-04-16 James Joshua G (Chief Executive Officer) Sale 30,000 21.09 632,574
2008-04-03 Gorenberg Mark (Director) Sale 60,000 23.38 1,403,580
2008-03-17 Gorenberg Mark (Director) Sale 40,000 21.00 840,768
2008-03-17 James Joshua G (Chief Executive Officer) Sale 30,000 21.05 632,542
2008-02-20 James Joshua G (Chief Executive Officer) Sale 30,000 23.83 715,224
2008-02-14 Butterfield Gregory S (Director) Sale 10,000 26.34 263,440
2008-02-14 Butterfield Gregory S (Director) Option Exercise 10,000 3.00 30,000
2008-02-05 Gorenberg Mark (Director) Sale 10,000 26.23 262,342
2008-01-16 James Joshua G (Chief Executive Officer) Sale 30,000 25.37 765,052
2008-01-15 Herring Michael S (Chief Financial Officer) Option Exercise 28,969 .50 14,484
2008-01-04 Gorenberg Mark (Director) Sale 10,000 32.00 319,973
2008-01-03 Pestana John R (Director) Sale 60,000 32.83 1,965,088
2008-01-02 Error Brett M (Chief Technology Officer) Sale 59,000 33.01 1,946,608
2008-01-02 Error Brett M (Chief Technology Officer) Option Exercise 59,000 .11 6,490
2007-12-17 James Joshua G (Chief Executive Officer) Sale 30,000 29.28 885,228
2007-12-14 O'driscoll Rory (Director) Sale 50,000 31.45 1,554,774
2007-12-13 O'driscoll Rory (Director) Sale 96,125 30.78 2,938,123
2007-12-12 O'driscoll Rory (Director) Sale 28,875 30.02 866,932
2007-12-11 O'driscoll Rory (Director) Sale 117,670 29.02 3,400,419
2007-12-10 O'driscoll Rory (Director) Sale 18,930 28.12 532,299
2007-12-07 O'driscoll Rory (Director) Sale 50,000 27.93 1,396,375
2007-12-05 Gorenberg Mark (Director) Sale 10,000 27.58 275,838
2007-12-05 Pestana John R (Director) Sale 138,500 27.00 3,772,139
2007-12-04 Pestana John R (Director) Sale 100,000 27.04 2,701,608
2007-12-03 O'driscoll Rory (Director) Sale 11,900 28.50 339,150
2007-12-03 Error Brett M (Chief Technology Officer) Sale 79,728 28.17 2,251,101
2007-12-03 Error Brett M (Chief Technology Officer) Option Exercise 79,728 .11 8,770
2007-11-30 O'driscoll Rory (Director) Sale 75,200 29.16 2,188,602
2007-11-29 O'driscoll Rory (Director) Sale 51,300 29.50 1,513,478
2007-11-28 O'driscoll Rory (Director) Sale 250,000 29.47 7,356,333
2007-11-16 James Joshua G (Chief Executive Officer) Sale 30,000 27.62 828,286
2007-11-15 Herring Michael S (Chief Financial Officer) Sale 3,500 27.62 96,685
2007-11-15 Herring Michael S (Chief Financial Officer) Option Exercise 3,500 7.50 26,250
2007-11-08 Error Brett M (Chief Technology Officer) Option Exercise 65,000 .11 7,150
2007-11-05 Gorenberg Mark (Director) Sale 30,000 34.66 1,044,247
2007-11-05 Pestana John R (Executive Vice President) Sale 78,500 34.84 2,729,357
2007-11-02 Pestana John R (Executive Vice President) Sale 157,390 34.74 5,459,379
2007-11-01 Error Brett M (Chief Technology Officer) Sale 66,572 33.91 2,249,602
2007-11-01 Error Brett M (Chief Technology Officer) Option Exercise 66,572 .11 7,322
2007-10-16 James Joshua G (Chief Executive Officer) Sale 29,600 33.77 1,003,268
2007-10-05 James Joshua G (Chief Executive Officer) Sale 400 33.92 13,568
2007-10-04 Pestana John R (Executive Vice President) Sale 45,191 34.61 1,457,544
2007-10-03 Pestana John R (Executive Vice President) Sale 136,280 32.36 4,393,659
2007-10-02 Pestana John R (Executive Vice President) Sale 59,639 30.90 1,829,700
2007-10-01 Error Brett M (Chief Technology Officer) Sale 148,222 30.29 4,501,154
2007-10-01 Error Brett M (Chief Technology Officer) Option Exercise 148,222 .11 16,304
2007-09-17 James Joshua G (Chief Executive Officer) Sale 30,000 27.23 817,681
2007-09-14 Harrington Christopher C (President, Worldwide Sales) Sale 97,400 26.95 2,625,208
2007-09-14 Harrington Christopher C (President, Worldwide Sales) Option Exercise 97,400 3.80 370,607
2007-09-14 O'driscoll Rory (Director) Sale 350,000 26.77 9,413,933
2007-09-14 Bullock D Fraser (Director) Sale 211,411 26.37 5,605,869
2007-09-13 O'driscoll Rory (Director) Sale 150,000 25.60 3,807,011
2007-09-13 Bullock D Fraser (Director) Sale 15,566 26.02 405,066
2007-09-13 Pestana John R (Executive Vice President) Sale 52,828 25.00 1,320,700
2007-09-13 Butterfield Gregory S (Director) Sale 9,250 25.00 231,250
2007-09-13 Butterfield Gregory S (Director) Option Exercise 9,250 3.00 27,750
2007-09-13 Evan Dana L (Director) Sale 25,000 25.72 642,920
2007-09-13 Evan Dana L (Director) Option Exercise 20,000 8.92 178,400
2007-09-12 Gorenberg Mark (Director) Sale 4,268 24.51 104,591
2007-09-12 O'driscoll Rory (Director) Sale 150,000 24.37 3,645,056
2007-09-12 Butterfield Gregory S (Director) Sale 10,000 24.50 245,000
2007-09-12 Butterfield Gregory S (Director) Option Exercise 10,000 3.00 30,000
2007-09-11 O'driscoll Rory (Director) Sale 200,000 23.98 4,796,505
2007-09-11 Bullock D Fraser (Director) Sale 150,000 23.90 3,591,974
2007-09-10 O'driscoll Rory (Director) Sale 150,000 23.90 3,580,672
2007-09-10 Bullock D Fraser (Director) Sale 100,000 23.80 2,380,991
2007-09-10 Butterfield Gregory S (Director) Sale 5,000 23.93 119,650
2007-09-10 Butterfield Gregory S (Director) Option Exercise 5,000 3.00 15,000
2007-09-07 Pestana John R (Executive Vice President) Sale 100 25.00 2,500
2007-09-06 Pestana John R (Executive Vice President) Sale 51,572 24.23 1,261,575
2007-09-05 Pestana John R (Executive Vice President) Sale 134,000 24.00 3,210,658
2007-09-04 Error Brett M (Chief Technology Officer) Sale 90,600 24.76 2,252,160
2007-09-04 Error Brett M (Chief Technology Officer) Option Exercise 90,600 .11 9,966
2007-08-24 Error Brett M (Chief Technology Officer) Option Exercise 65,000 .11 7,150
2007-08-16 James Joshua G (Chief Executive Officer) Sale 30,000 23.67 713,676
2007-08-15 Herring Michael S (Chief Financial Officer) Sale 22,730 25.75 581,871
2007-08-15 Herring Michael S (Chief Financial Officer) Option Exercise 18,750 7.50 140,625
2007-08-07 Pestana John R (Executive Vice President) Sale 216,775 25.29 5,566,840
2007-08-06 Pestana John R (Executive Vice President) Sale 8,886 25.00 222,150
2007-08-03 Error Brett M (Chief Technology Officer) Sale 10,417 24.00 250,008
2007-08-03 Error Brett M (Chief Technology Officer) Option Exercise 10,417 .11 1,145
2007-08-01 Error Brett M (Chief Technology Officer) Sale 88,350 22.66 2,001,215
2007-08-01 Error Brett M (Chief Technology Officer) Option Exercise 88,350 .11 9,718
2007-07-30 Pestana John R (Executive Vice President) Sale 8,516 25.00 212,900
2007-07-27 Pestana John R (Executive Vice President) Sale 88,266 25.57 2,261,443
2007-07-26 Error Brett M (Chief Technology Officer) Sale 31,250 24.00 750,000
2007-07-26 Error Brett M (Chief Technology Officer) Option Exercise 31,250 .11 3,437
2007-07-23 Pestana John R (Executive Vice President) Sale 42,000 21.74 912,904
2007-07-16 James Joshua G (Chief Executive Officer) Sale 30,000 22.66 679,430
2007-07-06 Pestana John R (Executive Vice President) Sale 48,711 22.25 1,081,700
2007-07-05 Pestana John R (Executive Vice President) Sale 65,741 22.30 1,462,024
2007-07-05 Error Brett M (Chief Technology Officer) Sale 15,200 22.16 336,894
2007-07-05 Error Brett M (Chief Technology Officer) Option Exercise 15,200 .11 1,672
2007-07-03 Pestana John R (Executive Vice President) Sale 37,100 22.22 821,592
2007-07-03 Error Brett M (Chief Technology Officer) Sale 37,286 22.14 826,529
2007-07-03 Error Brett M (Chief Technology Officer) Option Exercise 37,286 .11 4,101
2007-07-02 James Joshua G (Chief Executive Officer) Sale 30,000 21.88 658,728
2007-07-02 Pestana John R (Executive Vice President) Sale 124,448 22.15 2,740,328
2007-07-02 Error Brett M (Chief Technology Officer) Sale 134,451 22.01 2,961,588
2007-07-02 Error Brett M (Chief Technology Officer) Option Exercise 134,451 .11 14,789
2007-06-15 O'driscoll Rory (Director) Sale 50,000 18.15 907,499
2007-06-12 Bullock D Fraser (Director) Sale 375,000 18.15 6,806,249
2007-06-12 James Joshua G (Chief Executive Officer) Sale 300,000 18.15 5,445,000
2007-06-12 Pestana John R (Executive Vice President) Sale 300,000 18.15 5,445,000
2007-05-31 Kertzman Mitchell (10% Owner) Sale 13,623 17.71 241,321
2007-05-30 O'driscoll Rory (Director) Sale 140,000 17.72 2,481,220
2007-05-21 Pestana John R (Executive Vice President) Sale 79,500 20.00 1,590,000
2007-05-21 Error Brett M (Chief Technology Officer) Sale 6,250 20.00 125,000
2007-05-21 Error Brett M (Chief Technology Officer) Option Exercise 6,250 .11 687
2007-05-16 James Joshua G (Chief Executive Officer) Sale 30,000 15.99 479,616
2007-05-04 Pestana John R (Executive Vice President) Sale 29,500 17.90 528,515
2007-05-04 Error Brett M (Chief Technology Officer) Sale 40,700 17.86 729,526
2007-05-04 Error Brett M (Chief Technology Officer) Option Exercise 40,700 .11 4,477
2007-05-03 Pestana John R (Executive Vice President) Sale 50,000 17.97 895,106
2007-05-03 Error Brett M (Chief Technology Officer) Sale 56,950 17.88 1,020,472
2007-05-03 Error Brett M (Chief Technology Officer) Option Exercise 28,350 .11 3,118
2007-03-30 Error Brett M (Chief Technology Officer) Option Exercise 30,000 .11 3,300
2007-03-15 O'driscoll Rory (Director) Sale 40,000 17.09 683,700
2007-03-14 O'driscoll Rory (Director) Sale 30,000 16.66 499,928
2007-03-13 O'driscoll Rory (Director) Sale 75,000 16.82 1,261,849
2007-03-13 James Joshua G (Chief Executive Officer) Sale 76,229 16.86 1,281,629
2007-03-12 O'driscoll Rory (Director) Sale 75,000 17.02 1,276,500
2007-03-12 James Joshua G (Chief Executive Officer) Sale 123,771 17.18 2,126,981
2007-03-09 O'driscoll Rory (Director) Sale 36,299 17.39 631,179
2007-03-08 O'driscoll Rory (Director) Sale 38,701 16.97 656,866
2007-03-07 O'driscoll Rory (Director) Sale 30,000 16.52 495,685
2007-03-07 Butterfield Gregory S (Director) Sale 10,000 16.52 165,200
2007-03-07 Butterfield Gregory S (Director) Option Exercise 10,000 3.00 30,000
2007-03-06 O'driscoll Rory (Director) Sale 115,000 16.05 1,840,525
2007-03-06 Butterfield Gregory S (Director) Sale 10,000 16.02 160,200
2007-03-06 Butterfield Gregory S (Director) Option Exercise 10,000 3.00 30,000
2007-03-05 O'driscoll Rory (Director) Sale 30,000 15.63 468,776
2007-03-02 O'driscoll Rory (Director) Sale 48,100 15.87 763,458
2007-03-02 Bullock D Fraser (Director) Sale 99,190 15.77 1,564,037
2007-03-01 Harrington Christopher C (President, Worldwide Sales) Sale 55,000 15.86 869,190
2007-03-01 Harrington Christopher C (President, Worldwide Sales) Option Exercise 55,000 .11 6,050
2007-03-01 O'driscoll Rory (Director) Sale 30,000 15.86 475,700
2007-03-01 Bullock D Fraser (Director) Sale 15,310 16.00 244,960
2007-03-01 Butterfield Gregory S (Director) Sale 10,000 15.75 157,500
2007-03-01 Butterfield Gregory S (Director) Option Exercise 10,000 3.00 30,000
2007-03-01 Kertzman Mitchell (10% Owner) Sale 48,081 15.80 759,911
2007-02-28 Harrington Christopher C (President, Worldwide Sales) Sale 55,000 15.48 851,633
2007-02-28 Harrington Christopher C (President, Worldwide Sales) Option Exercise 55,000 .11 6,050
2007-02-28 O'driscoll Rory (Director) Sale 10,000 15.53 155,333
2007-02-27 O'driscoll Rory (Director) Sale 8,500 15.56 132,274
2007-02-26 O'driscoll Rory (Director) Sale 100,000 15.95 1,595,619
2007-02-23 O'driscoll Rory (Director) Sale 3,400 15.52 52,785
2007-02-23 Pestana John R (Executive Vice President) Sale 80,000 15.47 1,230,125
2007-02-23 Error Brett M (Chief Technology Officer) Sale 80,000 15.49 1,230,237
2007-02-22 Pestana John R (Executive Vice President) Sale 50,000 15.06 752,805
2007-02-22 Error Brett M (Chief Technology Officer) Sale 50,000 15.06 752,805
2007-02-21 Pestana John R (Executive Vice President) Sale 25,000 14.91 372,750
2007-02-21 Error Brett M (Chief Technology Officer) Sale 25,000 14.91 372,750
2007-02-20 Pestana John R (Executive Vice President) Sale 45,000 14.96 673,200
2007-02-20 Error Brett M (Chief Technology Officer) Sale 45,000 14.96 673,200
2007-02-20 Error Brett M (Chief Technology Officer) Option Exercise 200,000 .11 22,000
2006-10-13 Herring Michael S (Chief Financial Officer) Option Exercise 80,000 .50 40,000
2006-08-11 Herring Michael S (Chief Financial Officer) Purchase 6,000 6.46 38,760
2006-08-11 Herring Michael S (Chief Financial Officer) Option Exercise 40,000 .50 20,000
2006-07-21 Pestana John R (Executive Vice President) Option Exercise 1,147,371 .19 214,558
2006-06-29 Herring Michael S (Chief Financial Officer) Option Exercise 80,000 .50 40,000
2006-06-27 Cocolalla, Llc (10% Owner) Sale 1,000,000 6.50 6,500,000
2006-06-27 Bullock D Fraser (Director) Purchase 2,500 6.50 16,250
2006-06-27 James Joshua G (Chief Executive Officer) Sale 1,000,000 6.50 6,500,000
2006-06-27 Herring Michael S (Chief Financial Officer) Purchase 3,125 6.50 20,312
2006-06-27 Pestana John R (Executive Vice President) Sale 1,000,000 6.50 6,500,000
2006-06-27 Error Brett M (Chief Technology Officer) Purchase 1,600 6.50 10,400
2006-06-27 Evan Dana L (Director) Purchase 12,500 6.50 81,250

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Omniture, Inc. (symbol OMTR, CIK number 1357525) see the Securities and Exchange Commission (SEC) website.

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