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Insider Trading: Heelys, Inc.

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Heelys, Inc. in the last 24 months are illustrated in figures 1 and 2. Table 1 shows the monthly insider trading data of Heelys, Inc. since year 2005. Table 2 shows the detailed insider transactions of Heelys, Inc. since 2005. The reporting company's ticker symbol is HLYS. The reporting company's CIK number is 1373980.

The total value of stock buying since 2005 is $133,924. The total value of stock sales is $120,238,135. The total value of stock exercises is $0.


1 year stock price chart,   1 day stock price chart
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Figure 1. Monthly insider transaction values at Heelys, Inc. (HLYS) in the past 24 months. The trade values of insider stock buys, sales, and option exercises are in logarithmic scale as shown on the right axis labels. The detailed monthly and daily insider transactions are listed in the 2 tables below.

  • 08

  • 09

  • 10

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  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

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  • 12

  • 01 2008

  • 02

  • 03

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  • 05

  • 06

  • 07

  • $115,199k

    $11,519k

    $1,151k

    $115k

  • Buy
  • Sale
  • Option Exercise

Figure 2. Average prices of insider buys, sales, and option exercises at Heelys, Inc. (HLYS) in the past 24 months. See table 2 for insider transaction details.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $21.00

    $15.75

    $10.50

    $5.25



Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for Heelys, Inc. (HLYS).
Trading Period
year-month  
Insider Buying     
Shares               Value ($)
Insider Sales     
Shares               Value ($)
Option Exercises     
Shares               Value ($)
2008-03 5,000 22,500 706,514 3,055,511 0 0
2007-12 0 0 20,000 140,000 0 0
2007-11 0 0 20,000 143,627 0 0
2007-10 0 0 20,000 156,800 0 0
2007-09 0 0 40,000 316,200 0 0
2007-08 7,200 69,424 128,212 1,226,507 0 0
2006-12 2,000 42,000 5,485,690 115,199,490 0 0

Table 2. Detailed insider stock purchases, sales, and option exercises for Heelys, Inc. (HLYS)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2008-03-13 O'neil John Wilder (Vice President - International) Purchase 5,000 4.50 22,500
2008-03-05 Middlekauff Richard E (Director) Sale 350,000 4.33 1,503,052
2008-03-04 Middlekauff Richard E (Director) Sale 73,388 4.68 343,246
2007-12-28 Beery Charles Douglas (Senior VP - Global Sales) Sale 20,000 7.00 140,000
2007-11-01 Beery Charles Douglas (Senior VP-Global Sales) Sale 20,000 7.18 143,627
2007-10-01 Beery Charles Douglas (Senior VP - Global Sales) Sale 20,000 7.84 156,800
2007-09-14 Beery Charles Douglas (Senior VP-Global Sales) Sale 40,000 7.90 316,200
2007-08-31 Hamner Patrick F (Senior Vice President) Purchase 1,000 9.21 9,214
2007-08-27 Adams Roger Ralph (Director) Sale 79,321 9.50 755,862
2007-08-16 Peterson Jeffrey G (Director) Purchase 1,200 8.30 9,960
2007-08-10 Ligon Samuel B (Director) Purchase 5,000 10.05 50,250
2006-12-13 Adams Roger Ralph (Director) Sale 1,253,509 21.00 26,323,689
2006-12-13 Beery Charles Douglas (Senior VP-Global Sales) Sale 94,644 21.00 1,987,524
2006-12-13 Middlekauff Richard E (Director) Sale 590,516 21.00 12,400,836
2006-12-13 Hessong Michael Wayne (Chief Financial Officer) Sale 94,644 21.00 1,987,524
2006-12-13 Staffaroni Michael Gerard (Chief Executive Officer) Sale 189,287 21.00 3,975,027
2006-12-13 Ligon Samuel B (Director) Sale 79,510 21.00 1,669,710
2006-12-13 Thomas William R (Director) Sale 1,591,790 21.00 33,427,590
2006-12-13 Capital Southwest Venture Corp (10% Owner) Sale 1,591,790 21.00 33,427,590
2006-12-08 Kindley James T (Director) Purchase 2,000 21.00 42,000

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Heelys, Inc. (symbol HLYS, CIK number 1373980) see the Securities and Exchange Commission (SEC) website.

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