Insider Trading activities of Panera Bread Co insiders. , Part 2

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Panera Bread Co since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Panera Bread Co since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of Panera Bread Co since 2005. The reporting company's ticker symbol is PNRA. The reporting company's CIK number is 724606.
The total value of stock buying since 2005 is $4,497,578.
The total value of stock sales since 2005 is $119,962,869.
The total value of stock option exercises since 2005 is $42,398,096.


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Table 2. Detailed insider stock purchases, sales, and option exercises of Panera Bread Co insiders (PNRA) , Part 2
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2012-08-13 Borland Mark (SVP,Chief Supply Chain Officer) Sale 630 155.09 97,706
2012-08-13 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Sale 4,810 154.14 741,413
2012-08-13 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Option Ex 4,106 47.08 193,310
2012-08-13 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 680 155.09 105,461
2012-08-10 Simpson William Henry Jr. (SVP, Chief Development Officer) Sale 999 155.33 155,174
2012-08-10 Simpson William Henry Jr. (SVP, Chief Development Officer) Option Ex 999 43.31 43,266
2012-08-10 Borland Mark (SVP,Chief Supply Chain Officer) Sale 1,844 155.33 286,428
2012-08-10 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 1,844 43.31 79,863
2012-08-10 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 1,844 155.33 286,428
2012-08-10 Kupstas Michael J (SVP, Chief Franchise Officer) Option Ex 1,844 43.31 79,863
2012-08-09 Borland Mark (SVP,Chief Supply Chain Officer) Sale 536 156.90 84,098
2012-08-06 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 1,134 155.21 176,008
2012-08-06 Simpson William Henry Jr. (SVP, Chief Development Officer) Sale 872 155.21 135,343
2012-08-06 Borland Mark (SVP,Chief Supply Chain Officer) Sale 855 155.21 132,704
2012-08-06 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Sale 671 155.82 104,555
2012-08-06 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 1,130 155.21 175,387
2012-08-03 Lynch Thomas E (Director) Sale 2,000 156.65 313,300
2012-07-31 Lynch Thomas E (Director) Sale 1,934 157.65 304,895
2012-06-25 Simpson William Henry Jr. (SVP, Chief Development Officer) Sale 72 145.00 10,440
2012-06-18 Moreton William W. (CO-CEO, President) Sale 1,000 146.19 146,190
2012-05-02 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Sale 2,517 159.03 400,278
2012-05-02 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Option Ex 2,517 42.50 106,972
2012-03-15 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 277 164.14 45,466
2012-03-14 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 542 164.48 89,148
2012-03-14 Blair Scott G (SVP, Chief Legal Officer, Sec.) Option Ex 542 40.35 21,869
2012-03-05 Kip Jeffrey W (EVP, Chief Financial Officer) Sale 166 155.23 25,768
2012-03-05 Kip Jeffrey W (EVP, Chief Financial Officer) Option Ex 166 60.07 9,971
2012-03-01 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 1,000 155.09 155,090
2012-02-21 Shaich Ronald M (Executive Chairman) Sale 6,116 154.01 941,912
2012-02-21 Shaich Ronald M (Executive Chairman) Option Ex 6,116 47.08 287,941
2012-02-13 Shaich Ronald M (Executive Chairman) Sale 10,000 152.80 1,528,000
2012-02-13 Shaich Ronald M (Executive Chairman) Option Ex 10,000 45.63 456,300
2012-02-06 Shaich Ronald M (Executive Chairman) Sale 10,000 157.22 1,572,150
2012-02-06 Shaich Ronald M (Executive Chairman) Option Ex 10,000 47.37 473,700
2012-01-30 Shaich Ronald M (Executive Chairman) Sale 10,000 147.32 1,473,230
2012-01-30 Shaich Ronald M (Executive Chairman) Option Ex 10,000 47.37 473,700
2012-01-23 Foulkes Fred K (Director) Option Ex 1,867 68.55 127,982
2012-01-23 Shaich Ronald M (Executive Chairman) Sale 10,000 149.86 1,498,600
2012-01-23 Shaich Ronald M (Executive Chairman) Option Ex 10,000 47.37 473,700
2012-01-20 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 2,500 150.46 376,150
2012-01-11 Colasacco Domenic (Director) Option Ex 1,867 68.55 127,982
2011-12-22 Franklin Larry J (Director) Option Ex 1,867 68.55 127,982
2011-12-15 Moreton William W. (CEO, President) Sale 644 132.75 85,491
2011-12-15 Moreton William W. (CEO, President) Option Ex 644 44.41 28,600
2011-11-30 Kip Jeffrey W (EVP, Chief Financial Officer) Sale 2,021 141.79 286,567
2011-11-11 Wooldridge Mark D. (Chief Accounting Officer) Sale 62 137.82 8,544
2011-10-31 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Sale 3,461 134.00 463,774
2011-10-31 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Option Ex 3,461 45.63 157,925
2011-10-28 Vanzura Rick (EVP/Co-Chief Operating Officer) Sale 5,780 134.38 776,693
2011-10-28 Vanzura Rick (EVP/Co-Chief Operating Officer) Option Ex 2,777 51.36 142,618
2011-10-28 Kip Jeffrey W (EVP, Chief Financial Officer) Sale 4,050 133.53 540,816
2011-10-28 Kip Jeffrey W (EVP, Chief Financial Officer) Option Ex 4,050 47.52 192,435
2011-10-28 Fine Rebecca (VP, Leadership Development) Sale 4,982 132.72 661,211
2011-10-28 Fine Rebecca (VP, Leadership Development) Option Ex 2,507 44.59 111,779
2011-10-26 Kish Thomas C (SVP, Chief Information Officer) Sale 1,935 131.34 254,142
2011-10-26 Kish Thomas C (SVP, Chief Information Officer) Option Ex 1,935 46.15 89,306
2011-10-14 Nolan Michael J (SVP, Chief Development Officer) Sale 2,400 112.52 270,048
2011-09-19 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 3,537 110.45 390,661
2011-09-19 Kupstas Michael J (SVP, Chief Franchise Officer) Option Ex 1,844 43.31 79,863
2011-08-29 Borland Mark (SVP,Chief Supply Chain Officer) Sale 4,687 115.00 539,005
2011-08-29 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 3,461 45.63 157,925
2011-08-26 Wooldridge Mark D. (Chief Accounting Officer) Sale 340 111.86 38,032
2011-08-12 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 121 107.06 12,954
2011-08-12 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 139 107.06 14,881
2011-08-12 Maguire John M (EVP/Co-Chief Operating Officer) Sale 332 107.06 35,543
2011-08-11 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 154 99.96 15,393
2011-08-11 Maguire John M (EVP/Co-Chief Operating Officer) Sale 2,659 99.98 265,846
2011-08-11 Maguire John M (EVP/Co-Chief Operating Officer) Option Ex 2,281 47.95 109,373
2011-08-10 Maguire John M (EVP/Co-Chief Operating Officer) Sale 2,598 100.85 262,008
2011-08-10 Maguire John M (EVP/Co-Chief Operating Officer) Option Ex 2,598 43.31 112,519
2011-08-08 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 500 101.01 50,505
2011-08-08 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 322 101.01 32,525
2011-08-08 Maguire John M (EVP/Co-Chief Operating Officer) Sale 716 101.01 72,323
2011-08-04 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 474 111.21 52,713
2011-08-04 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 430 111.21 47,820
2011-08-04 Maguire John M (EVP/Co-Chief Operating Officer) Sale 508 111.21 56,494
2011-07-25 Shaich Ronald M (Executive Chairman) Sale 5,470 130.49 713,763
2011-07-25 Shaich Ronald M (Executive Chairman) Option Ex 5,470 72.58 397,012
2011-07-20 Borland Mark (SVP,Chief Supply Chain Officer) Sale 2,517 130.85 329,349
2011-07-20 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 2,517 42.50 106,972
2011-05-27 Lynch Thomas E (Director) Sale 2,300 125.93 289,639
2011-05-13 Kip Jeffrey W (SVP, Chief Financial Officer) Sale 628 123.80 77,746
2011-04-25 Kip Jeffrey W (SVP, Chief Financial Officer) Sale 2,683 122.00 327,326
2011-04-25 Kip Jeffrey W (SVP, Chief Financial Officer) Option Ex 2,683 51.28 137,597
2011-04-25 Kish Thomas C (SVP, Chief Information Officer) Sale 833 125.00 104,125
2011-04-25 Kish Thomas C (SVP, Chief Information Officer) Option Ex 333 50.85 16,933
2011-04-18 Kish Thomas C (SVP, Chief Information Officer) Sale 1,776 123.18 218,767
2011-04-18 Kish Thomas C (SVP, Chief Information Officer) Option Ex 1,776 47.17 83,773
2011-03-29 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 456 120.11 54,770
2011-03-29 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 498 120.11 59,814
2011-03-29 Maguire John M (Executive Vice President) Sale 171 120.11 20,538
2011-03-29 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 451 120.11 54,169
2011-03-28 Maguire John M (Executive Vice President) Sale 2,832 121.80 344,937
2011-03-28 Maguire John M (Executive Vice President) Option Ex 2,832 42.50 120,360
2011-03-15 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 276 117.80 32,512
2011-03-14 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 542 121.05 65,609
2011-03-14 Blair Scott G (SVP, Chief Legal Officer, Sec.) Option Ex 542 40.35 21,869
2011-03-10 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 49 120.00 5,880
2011-03-07 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 72 120.77 8,695
2010-12-20 Moreton William W. (CEO, President) Sale 900 105.61 95,049
2010-12-20 Moreton William W. (CEO, President) Option Ex 644 44.41 28,600
2010-12-20 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 3,688 105.61 389,489
2010-12-20 Kupstas Michael J (SVP, Chief Franchise Officer) Option Ex 3,688 43.31 159,727
2010-12-16 Maguire John M (Executive Vice President) Sale 540 104.91 56,651
2010-11-15 Kip Jeffrey W (SVP, Chief Financial Officer) Sale 6,636 94.65 628,097
2010-11-15 Kip Jeffrey W (SVP, Chief Financial Officer) Option Ex 6,636 47.87 317,645
2010-11-12 Wooldridge Mark D. (Chief Accounting Officer) Sale 62 94.39 5,852
2010-11-11 Foulkes Fred K (Director) Sale 5,000 95.17 475,850
2010-11-11 Foulkes Fred K (Director) Option Ex 5,000 39.73 198,649
2010-11-01 Chapman Charles J Iii (Director) Sale 333 90.23 30,046
2010-10-18 Fine Rebecca (SVP, Chief People Officer) Sale 600 91.79 55,074
2010-10-18 Nolan Michael J (SVP, Chief Development Officer) Sale 3,088 91.53 282,644
2010-10-04 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 129 88.34 11,395
2010-09-30 Maguire John M (Executive Vice President) Sale 2,281 90.00 205,290
2010-09-30 Maguire John M (Executive Vice President) Option Ex 2,281 47.95 109,373
2010-09-27 Fine Rebecca (SVP, Chief People Officer) Sale 941 89.00 83,749
2010-09-27 Fine Rebecca (SVP, Chief People Officer) Option Ex 941 42.50 39,992
2010-09-16 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 74 87.03 6,440
2010-09-16 Fine Rebecca (SVP, Chief People Officer) Sale 137 87.03 11,923
2010-09-16 Maguire John M (Executive Vice President) Sale 207 87.03 18,015
2010-09-16 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 204 87.03 17,754
2010-09-15 Borland Mark (SVP,Chief Supply Chain Officer) Sale 1,423 86.82 123,544
2010-09-15 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 1,423 50.25 71,505
2010-09-13 Kish Thomas C (SVP, Chief Information Officer) Sale 1,258 87.50 110,075
2010-09-13 Kish Thomas C (SVP, Chief Information Officer) Option Ex 1,258 42.50 53,465
2010-09-13 Fine Rebecca (SVP, Chief People Officer) Sale 1,233 87.00 107,271
2010-09-13 Fine Rebecca (SVP, Chief People Officer) Option Ex 941 42.50 39,992
2010-09-03 Kip Jeffrey W (SVP, Chief Financial Officer) Sale 8,667 86.05 745,795
2010-09-03 Kip Jeffrey W (SVP, Chief Financial Officer) Option Ex 8,667 50.40 436,773
2010-09-02 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 74 82.75 6,123
2010-09-02 Kish Thomas C (SVP, Chief Information Officer) Sale 2,083 85.00 177,055
2010-09-02 Kish Thomas C (SVP, Chief Information Officer) Option Ex 2,083 47.17 98,255
2010-09-02 Fine Rebecca (SVP, Chief People Officer) Sale 1,455 85.00 123,675
2010-09-02 Fine Rebecca (SVP, Chief People Officer) Option Ex 941 42.91 40,373
2010-09-02 Borland Mark (SVP,Chief Supply Chain Officer) Sale 204 82.75 16,881
2010-09-02 Maguire John M (Executive Vice President) Sale 2,805 85.00 238,425
2010-09-02 Maguire John M (Executive Vice President) Option Ex 2,598 43.31 112,519
2010-09-02 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 204 82.75 16,881
2010-09-01 Fine Rebecca (SVP, Chief People Officer) Sale 1,455 83.00 120,765
2010-09-01 Fine Rebecca (SVP, Chief People Officer) Option Ex 941 45.63 42,937
2010-08-25 Foulkes Fred K (Director) Sale 5,000 78.25 391,250
2010-08-25 Foulkes Fred K (Director) Option Ex 5,000 39.73 198,649
2010-08-23 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Sale 4,591 78.98 362,620
2010-08-23 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Option Ex 4,591 47.37 217,475
2010-08-19 Wooldridge Mark D. (Chief Accounting Officer) Sale 229 78.71 18,024
2010-08-18 Kish Thomas C (SVP, Chief Information Officer) Sale 750 80.25 60,187
2010-08-18 Kish Thomas C (SVP, Chief Information Officer) Option Ex 750 50.25 37,687
2010-08-17 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 322 76.75 24,713
2010-08-12 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 322 74.50 23,988
2010-08-12 Borland Mark (SVP,Chief Supply Chain Officer) Sale 232 74.50 17,284
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Insider trading activities including stock purchases, stock sales, and option exercises of PNRA listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Panera Bread Co (symbol PNRA, CIK number 724606) see the Securities and Exchange Commission (SEC) website.