Insider Trading activities of Panera Bread Co insiders. , Part 3

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Panera Bread Co since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Panera Bread Co since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of Panera Bread Co since 2005. The reporting company's ticker symbol is PNRA. The reporting company's CIK number is 724606.
The total value of stock buying since 2005 is $4,497,578.
The total value of stock sales since 2005 is $119,962,869.
The total value of stock option exercises since 2005 is $42,398,096.


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Table 2. Detailed insider stock purchases, sales, and option exercises of Panera Bread Co insiders (PNRA) , Part 3
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2010-08-12 Maguire John M (Executive Vice President) Sale 332 74.50 24,734
2010-08-12 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 464 74.50 34,568
2010-08-11 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 1,062 75.97 80,680
2010-08-11 Simpson William Henry Jr. (SVP, Company and JV Operations) Option Ex 879 47.95 42,148
2010-08-11 Borland Mark (SVP,Chief Supply Chain Officer) Sale 1,882 75.97 142,975
2010-08-11 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 1,617 47.95 77,535
2010-08-11 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Sale 294 75.97 22,335
2010-08-11 Maguire John M (Executive Vice President) Sale 378 75.97 28,716
2010-08-11 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 265 75.97 20,132
2010-08-10 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 999 78.19 78,111
2010-08-10 Simpson William Henry Jr. (SVP, Company and JV Operations) Option Ex 999 43.31 43,266
2010-08-10 Borland Mark (SVP,Chief Supply Chain Officer) Sale 1,844 78.19 144,182
2010-08-10 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 1,844 43.31 79,863
2010-08-09 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 586 78.50 46,001
2010-08-06 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 372 75.07 27,926
2010-08-06 Borland Mark (SVP,Chief Supply Chain Officer) Sale 494 75.07 37,084
2010-08-06 Davis Scott (EVP,Ch Concept/Innovation Ofcr) Sale 274 75.07 20,569
2010-08-06 Maguire John M (Executive Vice President) Sale 714 75.07 53,599
2010-08-06 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 528 75.07 39,636
2010-07-15 Borland Mark (SVP,Chief Supply Chain Officer) Sale 2,516 77.81 195,769
2010-07-15 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 2,516 42.50 106,930
2010-06-17 Vanzura Rick (EVP, Chief Admin. Officer) Sale 40 85.00 3,400
2010-06-16 Vanzura Rick (EVP, Chief Admin. Officer) Sale 100 85.00 8,500
2010-06-15 Vanzura Rick (EVP, Chief Admin. Officer) Sale 2 85.00 170
2010-05-28 Fine Rebecca (SVP, Chief People Officer) Sale 1,709 81.19 138,753
2010-05-28 Fine Rebecca (SVP, Chief People Officer) Option Ex 1,709 45.63 77,981
2010-05-27 Vanzura Rick (EVP, Chief Admin. Officer) Sale 213 80.00 17,040
2010-05-27 Shaich Ronald M (Executive Chairman) Sale 127,728 79.00 10,090,512
2010-05-27 Shaich Ronald M (Executive Chairman) Option Ex 60,264 48.56 2,926,239
2010-05-24 Shaich Ronald M (Executive Chairman) Sale 21,288 76.53 1,629,170
2010-05-21 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 542 76.05 41,216
2010-05-21 Blair Scott G (SVP, Chief Legal Officer, Sec.) Option Ex 542 40.35 21,869
2010-05-17 Shaich Ronald M (Chairman & CEO) Sale 21,288 76.00 1,617,888
2010-05-17 Shaich Ronald M (Chairman & CEO) Option Ex 21,288 51.18 1,089,519
2010-05-10 Shaich Ronald M (Chairman & CEO) Sale 21,288 76.81 1,635,131
2010-05-10 Shaich Ronald M (Chairman & CEO) Option Ex 21,288 54.41 1,158,280
2010-05-03 Shaich Ronald M (Chairman & CEO) Sale 63,865 78.60 5,019,980
2010-05-03 Shaich Ronald M (Chairman & CEO) Option Ex 63,865 63.49 4,055,108
2010-04-26 Colasacco Domenic (Director) Sale 5,000 86.95 434,750
2010-04-26 Colasacco Domenic (Director) Option Ex 5,000 39.73 198,649
2010-04-26 Borland Mark (SVP,Chief Supply Chain Officer) Sale 9,344 86.95 812,460
2010-04-26 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 9,344 47.17 440,756
2010-04-26 Franklin Larry J (Director) Sale 10,000 86.95 869,500
2010-04-26 Franklin Larry J (Director) Option Ex 10,000 39.73 397,299
2010-04-23 Maguire John M (Executive Vice President) Sale 3,032 87.29 264,663
2010-04-23 Maguire John M (Executive Vice President) Option Ex 2,832 42.50 120,360
2010-04-14 Chapman Charles J Iii (Director) Buy 94 83.27 7,827
2010-04-08 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 8,029 81.19 651,874
2010-04-08 Kupstas Michael J (SVP, Chief Franchise Officer) Option Ex 7,500 35.29 264,675
2010-04-05 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 2,326 76.97 179,032
2010-04-05 Simpson William Henry Jr. (SVP, Company and JV Operations) Option Ex 1,750 54.41 95,217
2010-04-05 Kish Thomas C (SVP, Chief Information Officer) Sale 1,500 80.12 120,187
2010-04-05 Kish Thomas C (SVP, Chief Information Officer) Option Ex 1,000 50.25 50,250
2010-04-05 Davis Scott (SVP,Chief Concept Officer) Sale 1,000 80.00 80,000
2010-03-29 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 535 77.10 41,248
2010-03-29 Davis Scott (SVP,Chief Concept Officer) Sale 2,516 77.10 193,983
2010-03-29 Davis Scott (SVP,Chief Concept Officer) Option Ex 2,516 42.50 106,930
2010-03-15 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 276 79.23 21,867
2010-03-10 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 48 76.60 3,676
2010-03-09 Shaich Ronald M (Chairman & CEO) Sale 50,000 77.89 3,894,500
2010-03-08 Colasacco Domenic (Director) Sale 4,000 78.32 313,280
2010-03-08 Colasacco Domenic (Director) Option Ex 5,000 39.73 198,649
2010-03-08 Shaich Ronald M (Chairman & CEO) Sale 25,000 78.40 1,960,000
2010-03-08 Shaich Ronald M (Chairman & CEO) Option Ex 25,000 36.00 900,000
2010-03-05 Kish Thomas C (SVP, Chief Information Officer) Sale 1,500 75.00 112,500
2010-03-05 Kish Thomas C (SVP, Chief Information Officer) Option Ex 1,000 35.29 35,290
2010-03-05 Davis Scott (SVP,Chief Concept Officer) Sale 1,000 75.00 75,000
2010-02-16 Shaich Ronald M (Chairman & CEO) Sale 125,000 73.95 9,244,125
2010-02-16 Shaich Ronald M (Chairman & CEO) Option Ex 125,000 31.75 3,969,375
2010-01-21 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 67 73.50 4,924
2010-01-21 Kish Thomas C (SVP, Chief Information Officer) Sale 1,000 72.03 72,030
2010-01-21 Kish Thomas C (SVP, Chief Information Officer) Option Ex 1,000 35.29 35,290
2010-01-21 Davis Scott (SVP,Chief Concept Officer) Sale 1,000 72.03 72,030
2010-01-21 Franklin Larry J (Director) Sale 8,000 72.03 576,240
2010-01-21 Maguire John M (Executive Vice President) Sale 4,562 72.03 328,600
2010-01-21 Maguire John M (Executive Vice President) Option Ex 4,562 47.95 218,747
2010-01-21 Shaich Ronald M (Chairman & CEO) Sale 20,000 72.03 1,440,600
2010-01-21 Shaich Ronald M (Chairman & CEO) Option Ex 20,000 27.51 550,200
2010-01-20 Nolan Michael J (SVP, Chief Development Officer) Sale 2,700 68.82 185,813
2010-01-11 Kish Thomas C (SVP, Chief Information Officer) Sale 1,000 67.64 67,640
2010-01-11 Kish Thomas C (SVP, Chief Information Officer) Option Ex 1,000 35.29 35,290
2010-01-11 Shaich Ronald M (Chairman & CEO) Sale 20,000 67.64 1,352,800
2010-01-11 Shaich Ronald M (Chairman & CEO) Option Ex 20,000 27.51 550,200
2010-01-08 Shaich Ronald M (Chairman & CEO) Sale 10,000 65.73 657,300
2010-01-08 Shaich Ronald M (Chairman & CEO) Option Ex 10,000 27.51 275,100
2010-01-05 Chapman Charles J Iii (Director) Buy 117 66.48 7,778
2009-12-23 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 5,250 68.50 359,625
2009-12-23 Simpson William Henry Jr. (SVP, Company and JV Operations) Option Ex 5,250 54.41 285,652
2009-12-07 Franklin Larry J (Director) Sale 2,000 65.04 130,080
2009-12-07 Franklin Larry J (Director) Option Ex 10,000 39.50 395,000
2009-12-02 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 65 65.51 4,258
2009-11-24 Kip Jeffrey W (SVP, Chief Financial Officer) Sale 5,000 63.71 318,550
2009-11-24 Kip Jeffrey W (SVP, Chief Financial Officer) Option Ex 5,000 35.29 176,450
2009-11-23 Davis Scott (SVP,Chief Concept Officer) Sale 1,000 65.00 65,000
2009-11-23 Maguire John M (Executive Vice President) Sale 2,598 65.00 168,870
2009-11-23 Maguire John M (Executive Vice President) Option Ex 2,598 43.31 112,519
2009-11-23 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 7,500 65.00 487,500
2009-11-23 Kupstas Michael J (SVP, Chief Franchise Officer) Option Ex 7,500 35.29 264,675
2009-11-18 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 1,878 64.50 121,131
2009-11-18 Simpson William Henry Jr. (SVP, Company and JV Operations) Option Ex 1,878 45.63 85,693
2009-11-11 Wooldridge Mark D. (Chief Accounting Officer) Sale 272 62.57 17,019
2009-11-10 Franklin Larry J (Director) Option Ex 2,000 35.31 70,620
2009-11-09 Franklin Larry J (Director) Sale 8,000 62.00 496,000
2009-11-09 Franklin Larry J (Director) Option Ex 8,000 35.31 282,480
2009-11-09 Maguire John M (Executive Vice President) Sale 2,832 62.50 177,000
2009-11-09 Maguire John M (Executive Vice President) Option Ex 2,832 42.50 120,360
2009-10-28 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 2,000 59.00 118,000
2009-10-28 Simpson William Henry Jr. (SVP, Company and JV Operations) Option Ex 2,000 35.29 70,580
2009-10-28 Fine Rebecca (SVP, Chief People Officer) Sale 7,000 58.42 408,940
2009-10-28 Fine Rebecca (SVP, Chief People Officer) Option Ex 7,000 34.78 243,460
2009-10-28 Davis Scott (SVP,Chief Concept Officer) Sale 23,594 60.03 1,416,347
2009-10-28 Davis Scott (SVP,Chief Concept Officer) Option Ex 22,594 42.26 954,890
2009-10-28 Maguire John M (Executive Vice President) Sale 2,500 60.00 150,000
2009-10-28 Maguire John M (Executive Vice President) Option Ex 2,500 35.29 88,225
2009-10-28 Foulkes Fred K (Director) Sale 2,500 59.00 147,500
2009-10-28 Foulkes Fred K (Director) Option Ex 2,500 39.50 98,750
2009-10-20 Davis Scott (SVP,Chief Concept Officer) Sale 442 57.18 25,273
2009-10-15 Fine Rebecca (SVP, Chief People Officer) Sale 15,000 55.04 825,600
2009-10-15 Fine Rebecca (SVP, Chief People Officer) Option Ex 15,000 34.78 521,700
2009-10-01 Chapman Charles J Iii (Director) Buy 143 55.09 7,877
2009-09-16 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 74 56.39 4,172
2009-09-16 Maguire John M (Executive Vice President) Sale 242 56.39 13,646
2009-09-02 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 129 51.89 6,693
2009-09-02 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 74 51.89 3,839
2009-09-02 Borland Mark (SVP,Chief Supply Chain Officer) Sale 207 51.89 10,741
2009-09-02 Maguire John M (Executive Vice President) Sale 242 51.89 12,557
2009-08-31 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 103 52.19 5,375
2009-08-20 Borland Mark (SVP,Chief Supply Chain Officer) Sale 1,250 52.16 65,199
2009-08-20 Borland Mark (SVP,Chief Supply Chain Officer) Option Ex 1,250 35.29 44,112
2009-08-17 Davis Scott (SVP,Chief Concept Officer) Sale 3,040 52.01 158,095
2009-08-17 Davis Scott (SVP,Chief Concept Officer) Option Ex 2,500 43.15 107,875
2009-08-12 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 142 53.16 7,548
2009-08-12 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 161 53.16 8,558
2009-08-12 Borland Mark (SVP,Chief Supply Chain Officer) Sale 236 53.16 12,545
2009-08-12 Maguire John M (Executive Vice President) Sale 389 53.16 20,679
2009-08-11 Blair Scott G (SVP, Chief Legal Officer, Sec.) Sale 180 53.66 9,658
2009-08-11 Simpson William Henry Jr. (SVP, Company and JV Operations) Sale 183 53.66 9,819
2009-08-11 Borland Mark (SVP,Chief Supply Chain Officer) Sale 269 53.66 14,434
2009-08-11 Maguire John M (Executive Vice President) Sale 442 53.66 23,717
2009-07-28 Foulkes Fred K (Director) Sale 2,500 57.00 142,500
2009-07-28 Foulkes Fred K (Director) Option Ex 2,500 39.50 98,750
2009-07-23 Maguire John M (Executive Vice President) Sale 10,000 55.00 550,000
2009-07-23 Maguire John M (Executive Vice President) Option Ex 10,000 43.15 431,500
2009-07-23 Kupstas Michael J (SVP, Chief Franchise Officer) Sale 3,750 55.00 206,250
2009-07-23 Kupstas Michael J (SVP, Chief Franchise Officer) Option Ex 3,750 29.30 109,875
2009-07-23 Foulkes Fred K (Director) Sale 2,500 55.00 137,500
2009-07-23 Foulkes Fred K (Director) Option Ex 2,500 39.50 98,750
2009-07-15 Chapman Charles J Iii (Director) Buy 149 52.77 7,862
2009-07-14 Foulkes Fred K (Director) Sale 2,500 53.00 132,500
2009-07-14 Foulkes Fred K (Director) Option Ex 2,500 39.50 98,750
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Insider trading activities including stock purchases, stock sales, and option exercises of PNRA listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Panera Bread Co (symbol PNRA, CIK number 724606) see the Securities and Exchange Commission (SEC) website.