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Insider Trading: VIACOM INC

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of VIACOM INC in the last 24 months are illustrated in figures 1 and 2. Table 1 shows the monthly insider trading data of VIACOM INC since year 2005. Table 2 shows the detailed insider transactions of VIACOM INC since 2005. The reporting company's ticker symbol is VIA, VIAB. The reporting company's CIK number is 813828.

The total value of stock buying since 2005 is $2,536,318. The total value of stock sales is $67,948,158. The total value of stock exercises is $21,706,997.


1 year stock price chart,   1 day stock price chart
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Figure 1. Monthly insider transaction values at VIACOM INC (VIA, VIAB) in the past 24 months. The trade values of insider stock buys, sales, and option exercises are in logarithmic scale as shown on the right axis labels. The detailed monthly and daily insider transactions are listed in the 2 tables below.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $11,002k

    $1,100k

    $110k

    $11k

  • Buy
  • Sale
  • Option Exercise

Figure 2. Average prices of insider buys, sales, and option exercises at VIACOM INC (VIA, VIAB) in the past 24 months. See table 2 for insider transaction details.

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2007

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • 08

  • 09

  • 10

  • 11

  • 12

  • 01 2008

  • 02

  • 03

  • 04

  • 05

  • 06

  • 07

  • $34.59

    $25.94

    $17.30

    $8.65



Table 1. Monthly summaries of insider stock purchases, sales, and option exercises for VIACOM INC (VIA, VIAB).
Trading Period
year-month  
Insider Buying     
Shares               Value ($)
Insider Sales     
Shares               Value ($)
Option Exercises     
Shares               Value ($)
2008-05 0 0 0 0 54,446 0
2008-03 0 0 0 0 51,925 0
2008-01 0 0 0 0 86,845 0
2007-11 6,000 164,070 124,351 3,275,535 124,351 2,682,449
2007-09 0 0 55,267 1,693,933 56,615 1,192,197
2007-07 0 0 233,575 8,065,930 321,750 3,853,110
2007-05 0 0 46,412 1,521,784 100,851 899,925
2007-03 450 13,955 359,523 11,002,057 359,523 5,990,947
2007-01 0 0 212,430 6,646,012 313,791 3,357,315
2006-11 0 0 238,547 7,154,891 238,547 3,203,684
2006-09 0 0 0 0 18,984 0
2006-08 0 0 17,478 496,258 17,478 234,699
2006-05 0 0 24,430 631,515 33,153 292,671
2006-03 48,000 1,167,365 0 0 0 0
2006-02 44,000 1,086,680 0 0 0 0
2006-01 4,000 104,248 0 0 24,632 0
2005-12 0 0 796,058 27,460,243 0 0

Table 2. Detailed insider stock purchases, sales, and option exercises for VIACOM INC (VIA, VIAB)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2008-05-25 Jones Richard M (SVP, General Tax Counsel) Option Exercise 2,852 .00 0
2008-05-25 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 3,732 .00 0
2008-05-25 Reynolds Fredric G (EVP & Chief Financial Officer) Option Exercise 16,635 .00 0
2008-05-25 Schwartz Gil D (EVP, Chief Commun. Officer) Option Exercise 3,371 .00 0
2008-05-25 Ambrosio Anthony G (EVP, HR & Administration) Option Exercise 2,247 .00 0
2008-05-25 Franks Martin D (EVP, Planning, Policy&Gov Affs) Option Exercise 3,745 .00 0
2008-05-25 Ianniello Joseph R (SVP, Chief Dev. Offcer & Treas) Option Exercise 3,565 .00 0
2008-05-25 Briskman Louis J (EVP and General Counsel) Option Exercise 9,506 .00 0
2008-05-25 Gordon Susan C (SVP, Controller & CAO) Option Exercise 5,228 .00 0
2008-05-25 Shea Martin M (EVP, Investor Relations) Option Exercise 3,565 .00 0
2008-03-06 Jones Richard M (SVP, General Tax Counsel) Option Exercise 3,231 .00 0
2008-03-06 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 4,645 .00 0
2008-03-06 Reynolds Fredric G (EVP & Chief Financial Officer) Option Exercise 14,141 .00 0
2008-03-06 Schwartz Gil D (EVP, Chief Commun. Officer) Option Exercise 3,231 .00 0
2008-03-06 Ambrosio Anthony G (EVP, HR & Administration) Option Exercise 4,040 .00 0
2008-03-06 Franks Martin D (EVP, Planning, Policy&Gov Rels) Option Exercise 3,231 .00 0
2008-03-06 Ianniello Joseph R (SVP, Finance and Treasurer) Option Exercise 4,040 .00 0
2008-03-06 Briskman Louis J (EVP and General Counsel) Option Exercise 8,080 .00 0
2008-03-06 Gordon Susan C (SVP, Controller & CAO) Option Exercise 4,444 .00 0
2008-03-06 Shea Martin M (EVP, Investor Relations) Option Exercise 2,842 .00 0
2008-01-31 Morris Doug (Director) Option Exercise 1,622 .00 0
2008-01-31 Kopelson Arnold (Director) Option Exercise 1,622 .00 0
2008-01-31 Goldberg Leonard (Director) Option Exercise 1,765 .00 0
2008-01-31 Redstone Shari (Vice Chair) Option Exercise 1,765 .00 0
2008-01-31 Andelman David R (Director) Option Exercise 1,765 .00 0
2008-01-31 Moonves Leslie (President & CEO) Option Exercise 42,776 .00 0
2008-01-31 Gordon Bruce S (Director) Option Exercise 1,765 .00 0
2008-01-31 Califano Joseph A (Director) Option Exercise 1,765 .00 0
2008-01-31 Gifford Charles K (Director) Option Exercise 1,765 .00 0
2008-01-31 Salerno Frederic V (Director) Option Exercise 1,298 .00 0
2008-01-31 Countryman Gary L (Director) Option Exercise 1,622 .00 0
2008-01-31 Griego Linda M (Director) Option Exercise 1,622 .00 0
2008-01-31 Cohen William S (Director) Option Exercise 1,765 .00 0
2008-01-26 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 995 .00 0
2008-01-26 Reynolds Fredric G (EVP & Chief Financial Officer) Option Exercise 5,110 .00 0
2008-01-26 Schwartz Gil D (EVP, Chief Commun. Officer) Option Exercise 1,791 .00 0
2008-01-26 Ambrosio Anthony G (EVP, HR & Administration) Option Exercise 1,194 .00 0
2008-01-26 Franks Martin D (EVP, Planning, Policy&Gov Rels) Option Exercise 1,989 .00 0
2008-01-26 Ianniello Joseph R (SVP, Finance and Treasurer) Option Exercise 1,393 .00 0
2008-01-26 Gordon Susan C (SVP, Controller & CAO) Option Exercise 3,194 .00 0
2008-01-26 Shea Martin M (EVP, Investor Relations) Option Exercise 1,916 .00 0
2008-01-02 Briskman Louis J (EVP and General Counsel) Option Exercise 6,346 .00 0
2007-11-26 Briskman Louis J (EVP and General Counsel) Sale 62,176 26.43 1,643,249
2007-11-26 Briskman Louis J (EVP and General Counsel) Option Exercise 62,176 21.57 1,341,235
2007-11-23 Briskman Louis J (EVP and General Counsel) Sale 62,175 26.25 1,632,286
2007-11-23 Briskman Louis J (EVP and General Counsel) Option Exercise 62,175 21.57 1,341,214
2007-11-07 Griego Linda M (Director) Purchase 6,000 27.34 164,070
2007-09-14 Straka Angeline C (SVP, Deputy GC and Secretary) Sale 55,267 30.65 1,693,933
2007-09-14 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 55,267 21.57 1,192,197
2007-09-06 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 506 .00 0
2007-09-06 Schwartz Gil D (EVP, Chief Commun. Officer) Option Exercise 401 .00 0
2007-09-06 Ianniello Joseph R (SVP, Finance and Treasurer) Option Exercise 441 .00 0
2007-07-20 Redstone Sumner M (Executive Chairman) Sale 21,023 34.78 730,174
2007-07-20 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-19 Redstone Sumner M (Executive Chairman) Sale 20,943 34.90 731,009
2007-07-19 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-18 Redstone Sumner M (Executive Chairman) Sale 21,000 34.62 725,444
2007-07-18 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-17 Redstone Sumner M (Executive Chairman) Sale 21,170 34.69 731,578
2007-07-17 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-16 Redstone Sumner M (Executive Chairman) Sale 20,980 34.74 728,764
2007-07-16 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-13 Redstone Sumner M (Executive Chairman) Sale 21,050 34.53 726,836
2007-07-13 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-12 Redstone Sumner M (Executive Chairman) Sale 21,000 34.46 721,793
2007-07-12 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-11 Redstone Sumner M (Executive Chairman) Sale 21,156 34.13 720,420
2007-07-11 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-10 Redstone Sumner M (Executive Chairman) Sale 21,100 34.39 724,337
2007-07-10 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-07-09 Redstone Sumner M (Executive Chairman) Sale 21,153 34.42 728,153
2007-07-09 Redstone Sumner M (Executive Chairman) Option Exercise 32,175 11.98 385,311
2007-05-31 Franks Martin D (EVP, Planning, Policy&Gov Rels) Sale 14,767 33.06 488,197
2007-05-31 Franks Martin D (EVP, Planning, Policy&Gov Rels) Option Exercise 14,767 26.30 388,372
2007-05-31 Gordon Susan C (SVP, Controller & CAO) Sale 17,828 33.12 590,476
2007-05-31 Gordon Susan C (SVP, Controller & CAO) Option Exercise 17,828 11.98 213,499
2007-05-25 Jones Richard M (SVP, General Tax Counsel) Option Exercise 2,851 .00 0
2007-05-25 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 3,731 .00 0
2007-05-25 Reynolds Fredric G (EVP & Chief Financial Officer) Option Exercise 16,634 .00 0
2007-05-25 Schwartz Gil D (EVP, Corporate Communications) Option Exercise 3,370 .00 0
2007-05-25 Ambrosio Anthony G (EVP, HR & Administration) Option Exercise 2,247 .00 0
2007-05-25 Franks Martin D (EVP, Planning, Policy&Gov Rels) Option Exercise 3,745 .00 0
2007-05-25 Ianniello Joseph R (SVP, Finance and Treasurer) Option Exercise 3,564 .00 0
2007-05-25 Briskman Louis J (EVP and General Counsel) Option Exercise 9,505 .00 0
2007-05-25 Gordon Susan C (SVP, Controller & CAO) Option Exercise 5,228 .00 0
2007-05-25 Shea Martin M (EVP, Investor Relations) Option Exercise 3,564 .00 0
2007-05-17 Schwartz Gil D (EVP, Corporate Communications) Sale 13,817 32.07 443,111
2007-05-17 Schwartz Gil D (EVP, Corporate Communications) Option Exercise 13,817 21.57 298,054
2007-03-20 Moonves Leslie (President & CEO) Sale 359,523 30.60 11,002,057
2007-03-20 Moonves Leslie (President & CEO) Option Exercise 359,523 16.66 5,990,947
2007-03-13 Goldberg Leonard (Director) Purchase 450 31.01 13,955
2007-01-31 Redstone Shari (Vice Chair) Option Exercise 2,105 .00 0
2007-01-31 Andelman David R (Director) Option Exercise 2,105 .00 0
2007-01-31 Califano Joseph A (Director) Option Exercise 2,105 .00 0
2007-01-31 Gifford Charles K (Director) Option Exercise 2,105 .00 0
2007-01-31 Cohen William S (Director) Option Exercise 2,105 .00 0
2007-01-26 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 1,990 .00 0
2007-01-26 Reynolds Fredric G (EVP & Chief Financial Officer) Option Exercise 10,220 .00 0
2007-01-26 Schwartz Gil D (EVP, Corporate Communications) Option Exercise 3,582 .00 0
2007-01-26 Ambrosio Anthony G (EVP, HR & Administration) Option Exercise 2,388 .00 0
2007-01-26 Franks Martin D (EVP, Planning, Policy&Gov Rels) Option Exercise 3,980 .00 0
2007-01-26 Ianniello Joseph R (SVP, Finance and Treasurer) Option Exercise 2,786 .00 0
2007-01-26 Gordon Susan C (SVP, Controller & CAO) Option Exercise 6,388 .00 0
2007-01-26 Shea Martin M (EVP, Investor Relations) Option Exercise 3,832 .00 0
2007-01-22 Redstone Sumner M (Chairman of the Board) Sale 17,260 31.49 541,908
2007-01-22 Redstone Sumner M (Chairman of the Board) Option Exercise 24,434 13.74 335,781
2007-01-19 Redstone Sumner M (Chairman of the Board) Sale 17,179 31.43 539,433
2007-01-19 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-18 Redstone Sumner M (Chairman of the Board) Sale 17,069 31.70 538,879
2007-01-18 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-17 Redstone Sumner M (Chairman of the Board) Sale 17,127 31.49 539,315
2007-01-17 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-16 Redstone Sumner M (Chairman of the Board) Sale 17,173 31.54 541,575
2007-01-16 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-12 Redstone Sumner M (Chairman of the Board) Sale 17,041 31.51 536,429
2007-01-12 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-11 Redstone Sumner M (Chairman of the Board) Sale 17,156 31.28 535,512
2007-01-11 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-10 Redstone Sumner M (Chairman of the Board) Sale 17,300 31.07 538,255
2007-01-10 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-09 Redstone Sumner M (Chairman of the Board) Sale 17,265 31.00 534,404
2007-01-09 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-08 Redstone Sumner M (Chairman of the Board) Sale 17,270 30.84 532,842
2007-01-08 Redstone Sumner M (Chairman of the Board) Option Exercise 24,430 13.74 335,726
2007-01-03 Briskman Louis J (EVP and General Counsel) Option Exercise 6,213 .00 0
2006-11-15 Briskman Louis J (EVP and General Counsel) Sale 5,985 29.65 177,455
2006-11-15 Briskman Louis J (EVP and General Counsel) Option Exercise 5,985 13.43 80,378
2006-11-10 Straka Angeline C (SVP, Deputy GC and Secretary) Sale 17,479 29.91 522,796
2006-11-10 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 17,479 13.43 234,742
2006-11-10 Briskman Louis J (EVP and General Counsel) Sale 215,083 30.01 6,454,640
2006-11-10 Briskman Louis J (EVP and General Counsel) Option Exercise 215,083 13.43 2,888,564
2006-09-06 Briskman Louis J (EVP and General Counsel) Option Exercise 18,984 .00 0
2006-08-23 Straka Angeline C (SVP, Deputy GC and Secretary) Sale 17,478 28.39 496,258
2006-08-23 Straka Angeline C (SVP, Deputy GC and Secretary) Option Exercise 17,478 13.43 234,699
2006-05-26 Walter Robert D (Director) Option Exercise 1,990 .00 0
2006-05-26 Andelman David R (Director) Option Exercise 1,990 .00 0
2006-05-26 Califano Joseph A (Director) Option Exercise 1,990 .00 0
2006-05-26 Cohen William S (Director) Option Exercise 1,990 .00 0
2006-05-26 Dauman Philippe P (Director) Option Exercise 763 .00 0
2006-05-04 Folta Carl D (EVP, Office of the Chairman) Sale 24,430 25.85 631,515
2006-05-04 Folta Carl D (EVP, Office of the Chairman) Option Exercise 24,430 11.98 292,671
2006-03-20 Walter Robert D (Director) Purchase 43,000 24.36 1,047,265
2006-03-14 Sprieser Judith A (Director) Purchase 5,000 24.02 120,100
2006-02-28 Reese Ann N (Director) Purchase 4,000 24.45 97,800
2006-02-27 Reynolds Fredric G (EVP & Chief Financial Officer) Purchase 40,000 24.72 988,880
2006-01-26 Straka Angeline C (SVP, Deputy GC and S) Option Exercise 994 .00 0
2006-01-26 Reynolds Fredric G (EVP & Chief Financia) Option Exercise 5,109 .00 0
2006-01-26 Schwartz Gil D (EVP, Corporate Commu) Option Exercise 1,790 .00 0
2006-01-26 Ambrosio Anthony G (EVP, HR & Administra) Option Exercise 1,193 .00 0
2006-01-26 Franks Martin D (EVP, Planning, Polic) Option Exercise 1,989 .00 0
2006-01-26 Ianniello Joseph R (SVP, Finance and Tre) Option Exercise 1,392 .00 0
2006-01-26 Gordon Susan C (SVP, Controller & CA) Option Exercise 3,193 .00 0
2006-01-26 Folta Carl D (EVP, Office of the C) Option Exercise 686 .00 0
2006-01-26 Shea Martin M (EVP, Investor Relati) Option Exercise 1,916 .00 0
2006-01-05 Gifford Charles K (Director) Purchase 4,000 26.06 104,248
2006-01-03 Briskman Louis J (EVP and General Coun) Option Exercise 6,370 .00 0
2005-12-20 Redstone Sumner M (10% Owner) Sale 66,800 33.58 2,242,876
2005-12-19 Redstone Sumner M (10% Owner) Sale 31,400 33.95 1,066,030
2005-12-16 Redstone Sumner M (10% Owner) Sale 39,900 34.16 1,363,023
2005-12-15 Redstone Sumner M (10% Owner) Sale 37,500 34.32 1,287,150
2005-12-14 Redstone Sumner M (10% Owner) Sale 62,100 34.90 2,167,538
2005-12-13 Redstone Sumner M (10% Owner) Sale 84,000 34.85 2,927,063
2005-12-12 Redstone Sumner M (10% Owner) Sale 77,000 34.90 2,687,377
2005-12-09 Redstone Sumner M (10% Owner) Sale 121,250 34.39 4,169,604
2005-12-08 Redstone Sumner M (10% Owner) Sale 133,058 34.62 4,603,214

Insider trading activities including stock purchases, stock sales, and option exercises listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of VIACOM INC (symbol VIA, VIAB, CIK number 813828) see the Securities and Exchange Commission (SEC) website.

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