Insider Trading activities of Steven Madden, Ltd. insiders. , Part 2

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Steven Madden, Ltd. since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Steven Madden, Ltd. since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of Steven Madden, Ltd. since 2005. The reporting company's ticker symbol is SHOO. The reporting company's CIK number is 913241.
The total value of stock buying since 2005 is $209,550.
The total value of stock sales since 2005 is $175,358,403.
The total value of stock option exercises since 2005 is $39,667,313.


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Table 2. Detailed insider stock purchases, sales, and option exercises of Steven Madden, Ltd. insiders (SHOO) , Part 2
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2010-11-23 Schmertz Robert (Brand Director) Option Ex 28,125 12.52 352,125
2010-11-19 Sinha Awadhesh K (Chief Operating Officer) Sale 25,000 43.02 1,075,575
2010-11-19 Sinha Awadhesh K (Chief Operating Officer) Option Ex 25,000 15.64 391,000
2010-11-19 Dharia Arvind (Chief Financial Officer) Sale 30,000 43.53 1,305,900
2010-11-19 Dharia Arvind (Chief Financial Officer) Option Ex 30,000 8.70 260,999
2010-11-18 Rosenfeld Edward R. (CEO and Chairman of the Board) Sale 10,000 42.10 421,000
2010-09-20 Sinha Awadhesh K (Chief Operating Officer) Sale 22,500 39.41 886,792
2010-09-17 Dharia Arvind (Chief Financial Officer) Sale 14,040 39.05 548,276
2010-08-09 Madden John L (Director) Sale 2,000 39.50 79,000
2010-08-09 Dharia Arvind (Chief Financial Officer) Sale 960 39.80 38,208
2010-08-06 Madden John L (Director) Sale 2,000 39.50 79,000
2010-08-05 Madden John L (Director) Sale 4,000 39.55 158,180
2010-08-05 Dharia Arvind (Chief Financial Officer) Sale 10,500 39.75 417,375
2010-08-03 Migliorini Peter (Director) Sale 7,250 38.40 278,400
2010-08-03 Migliorini Peter (Director) Option Ex 5,000 9.32 46,600
2010-05-17 Migliorini Peter (Director) Sale 5,000 36.15 180,750
2010-05-17 Migliorini Peter (Director) Option Ex 5,000 9.32 46,600
2010-05-10 Madden John L (Director) Option Ex 37,500 9.01 337,875
2010-05-07 Varela Amelia (EVP of Wholesale and Retail) Sale 7,500 33.20 249,030
2010-03-24 Rosenfeld Edward R. (CEO and Chairman of the Board) Option Ex 5,333 18.17 96,900
2010-03-18 Madden Steven (10% Owner) Sale 37,580 44.76 1,682,231
2010-03-15 Madden Steven (10% Owner) Sale 45,000 44.41 1,998,360
2010-03-12 Rosenfeld Edward R. (CEO and Chairman of the Board) Sale 4,000 45.45 181,800
2010-03-12 Schmertz Robert (Brand Director) Sale 27,500 45.14 1,241,240
2010-03-03 Madden John L (Director) Sale 5,000 44.36 221,805
2010-03-03 Madden John L (Director) Option Ex 5,000 13.87 69,335
2009-12-16 Masella Joseph (Co-Pres. (Sales) Adesso Madden) Sale 15,638 41.48 648,742
2009-12-16 Masella Joseph (Co-Pres. (Sales) Adesso Madden) Option Ex 15,638 12.50 195,475
2009-12-15 Sinha Awadhesh K (Chief Operating Officer) Sale 16,667 41.11 685,247
2009-12-15 Sinha Awadhesh K (Chief Operating Officer) Option Ex 16,667 23.46 391,007
2009-12-10 Dharia Arvind (Chief Financial Officer) Sale 20,000 39.84 796,820
2009-12-09 Schmertz Robert (Brand Director) Sale 25,000 38.49 962,149
2009-12-09 Schmertz Robert (Brand Director) Option Ex 25,000 12.65 316,325
2009-12-09 Dharia Arvind (Chief Financial Officer) Sale 40,000 39.25 1,570,080
2009-12-09 Dharia Arvind (Chief Financial Officer) Option Ex 60,000 13.90 834,000
2009-11-19 Rosenfeld Edward R. (CEO and Chairman of the Board) Sale 32,333 37.98 1,227,878
2009-11-19 Rosenfeld Edward R. (CEO and Chairman of the Board) Option Ex 15,500 15.24 236,220
2009-11-19 Madden Steven (10% Owner) Sale 27,000 39.68 1,071,252
2009-11-18 Madden Steven (10% Owner) Sale 73,000 39.89 2,912,189
2009-11-11 Migliorini Peter (Director) Sale 7,500 38.73 290,475
2009-11-11 Migliorini Peter (Director) Option Ex 7,500 13.99 104,902
2009-08-19 Schwartz Thomas H (Director) Sale 3,814 31.00 118,234
2009-08-18 Schwartz Thomas H (Director) Sale 21,186 30.78 652,105
2009-08-04 Madden John L (Director) Sale 10,000 33.24 332,450
2009-08-04 Madden John L (Director) Option Ex 10,000 12.71 127,100
2009-06-01 Migliorini Peter (Director) Sale 1,500 29.18 43,777
2009-05-26 Madden Steven (10% Owner) Sale 44,000 27.59 1,213,960
2009-05-22 Madden Steven (10% Owner) Sale 21,000 27.04 567,777
2009-05-21 Madden Steven (10% Owner) Sale 35,000 27.25 953,820
2009-05-14 Schmertz Robert (Brand Director) Sale 7,037 25.48 179,309
2009-05-13 Schmertz Robert (Brand Director) Sale 17,863 25.88 462,365
2009-05-12 Schmertz Robert (Brand Director) Sale 100 27.55 2,755
2009-03-05 Madden John L (Director) Sale 1,500 15.13 22,702
2008-12-04 Migliorini Peter (Director) Sale 3,000 20.27 60,804
2008-11-13 Randall Richard (Director) Sale 1,500 18.59 27,882
2008-11-13 Madden Steven (10% Owner) Sale 30,000 18.54 556,200
2008-11-12 Madden Steven (10% Owner) Sale 20,000 19.14 382,819
2008-11-11 Madden Steven (10% Owner) Sale 118,920 20.31 2,415,146
2008-09-16 Schwartz Thomas H (Director) Sale 30,000 27.67 830,160
2008-09-16 Schwartz Thomas H (Director) Option Ex 30,000 12.16 364,800
2008-08-14 Dharia Arvind (Chief Financial Officer) Sale 54,797 26.03 1,426,420
2008-08-14 Dharia Arvind (Chief Financial Officer) Option Ex 3,242 6.37 20,638
2008-08-13 Yetnikoff Walter (Other) Sale 35,000 25.64 897,330
2008-08-13 Yetnikoff Walter (Other) Option Ex 35,000 14.89 521,185
2008-08-13 Dharia Arvind (Chief Financial Officer) Sale 10,000 26.02 260,210
2008-08-13 Dharia Arvind (Chief Financial Officer) Option Ex 61,555 9.10 560,335
2008-05-13 Karson Jamieson (Other) Sale 5,000 19.34 96,679
2008-05-12 Karson Jamieson (Other) Sale 10,000 19.07 190,740
2008-05-09 Karson Jamieson (Other) Sale 19,400 18.19 352,886
2008-05-06 Karson Jamieson (Other) Sale 5,000 19.02 95,115
2008-05-02 Karson Jamieson (Other) Sale 16,100 19.42 312,726
2008-05-01 Karson Jamieson (Other) Sale 17,000 19.61 333,302
2007-11-13 Birnbaum Jeffrey (Other) Sale 30,000 23.94 718,200
2007-11-13 Birnbaum Jeffrey (Other) Option Ex 30,000 12.15 364,650
2007-10-16 Kahn Harold (Other) Sale 7,500 18.69 140,175
2007-10-16 Kahn Harold (Other) Option Ex 7,500 11.61 87,075
2007-09-17 Schwartz Thomas H (Director) Buy 5,000 19.28 96,380
2007-09-17 Schmertz Robert (Brand Director) Buy 3,000 19.06 57,170
2007-07-09 Madden Steven (10% Owner) Option Ex 30,000 3.67 109,980
2007-06-25 Madden Steven (10% Owner) Option Ex 480,000 2.21 1,058,880
2006-11-14 Madden Steven (10% Owner) Sale 25,000 37.44 935,924
2006-11-09 Madden Steven (10% Owner) Sale 50,000 37.58 1,879,050
2006-11-08 Madden Steven (10% Owner) Sale 25,000 38.94 973,424
2006-11-07 Schmertz Robert (Brand Director) Sale 48,200 38.85 1,872,425
2006-11-07 Schmertz Robert (Brand Director) Option Ex 48,200 12.65 609,874
2006-11-06 Schmertz Robert (Brand Director) Sale 1,800 40.94 73,688
2006-11-06 Schmertz Robert (Brand Director) Option Ex 1,800 12.65 22,775
2006-11-06 Madden Steven (10% Owner) Sale 100,000 39.75 3,975,300
2006-09-14 Cooper Marc S (Director) Sale 7,500 38.20 286,515
2006-09-14 Cooper Marc S (Director) Option Ex 7,500 11.61 87,097
2006-08-29 Madden John L (Director) Sale 5,000 35.80 179,005
2006-08-29 Madden John L (Director) Option Ex 5,000 13.87 69,330
2006-08-22 Karson Jamieson (Chief Executive Officer) Sale 11,300 37.39 422,529
2006-08-22 Karson Jamieson (Chief Executive Officer) Option Ex 11,300 12.65 142,978
2006-08-17 Sinha Awadhesh K (Chief Operating Officer) Sale 21,250 35.95 763,958
2006-08-17 Sinha Awadhesh K (Chief Operating Officer) Option Ex 21,250 12.21 259,462
2006-08-16 Sinha Awadhesh K (Chief Operating Officer) Sale 20,000 34.00 680,040
2006-08-16 Sinha Awadhesh K (Chief Operating Officer) Option Ex 20,000 12.69 253,800
2006-08-15 Masella Joseph (Co-Pres (Sales) Adesso Madden) Sale 12,300 33.61 413,439
2006-08-15 Masella Joseph (Co-Pres (Sales) Adesso Madden) Option Ex 12,300 13.31 163,749
2006-08-14 Kahn Harold (Director) Sale 7,250 33.50 242,875
2006-08-14 Masella Joseph (Co-Pres (Sales) Adesso Madden) Sale 25,200 33.50 844,200
2006-08-14 Masella Joseph (Co-Pres (Sales) Adesso Madden) Option Ex 25,200 13.31 335,487
2006-08-09 Birnbaum Jeffrey (Director) Sale 7,500 32.44 243,299
2006-08-09 Migliorini Peter (Director) Sale 15,000 33.38 500,670
2006-08-09 Migliorini Peter (Director) Option Ex 15,000 13.87 207,990
2006-08-03 Schmertz Robert (Brand Director) Sale 20,000 33.71 674,220
2006-08-03 Schmertz Robert (Brand Director) Option Ex 20,000 12.65 253,060
2006-08-01 Madden Steven (10% Owner) Sale 100,000 32.95 3,295,100
2006-06-09 Kahn Harold (Director) Buy 2,000 28.00 56,000
2006-06-02 Migliorini Peter (Director) Sale 15,000 33.44 501,599
2006-06-02 Migliorini Peter (Director) Option Ex 15,000 12.71 190,650
2006-05-10 Birnbaum Jeffrey (Director) Sale 5,000 52.77 263,850
2006-05-10 Dharia Arvind (Chief Financial Officer) Sale 33,000 52.52 1,733,160
2006-05-08 Madden Steven (10% Owner) Sale 44,068 52.46 2,311,807
2006-05-05 Madden Steven (10% Owner) Sale 55,932 53.99 3,019,544
2006-03-13 Migliorini Peter (Director) Sale 5,000 32.39 161,965
2006-03-13 Migliorini Peter (Director) Option Ex 5,000 17.42 87,100
2006-03-10 Dharia Arvind (Chief Financial Officer) Sale 34,674 32.00 1,109,568
2006-03-10 Dharia Arvind (Chief Financial Officer) Option Ex 34,674 18.00 624,132
2006-03-08 Dharia Arvind (Chief Financial Officer) Sale 2,426 32.00 77,632
2006-03-08 Dharia Arvind (Chief Financial Officer) Option Ex 2,426 18.00 43,668
2006-03-07 Dharia Arvind (Chief Financial Officer) Sale 2,900 32.30 93,678
2006-03-07 Dharia Arvind (Chief Financial Officer) Option Ex 2,900 18.00 52,200
2006-03-06 Madden John L (Director) Sale 20,000 32.57 651,460
2006-03-06 Madden John L (Director) Option Ex 20,000 18.24 364,799
2006-02-28 Olicker Richard (Other) Sale 20,000 31.93 638,600
2006-02-23 Madden Steven (10% Owner) Sale 13,000 31.96 415,480
2006-02-22 Madden Steven (10% Owner) Sale 7,000 31.92 223,426
2006-02-21 Madden Steven (10% Owner) Sale 20,000 30.88 617,580
2006-02-17 Madden Steven (10% Owner) Sale 10,000 31.45 314,480
2006-01-01 Dharia Arvind (Chief Financial Officer) Buy 20,000 .00 0
2005-12-06 Olicker Richard (President) Sale 25,000 28.32 708,075
2005-11-29 Olicker Richard (President) Sale 4,000 26.70 106,792
2005-11-28 Olicker Richard (President) Sale 19,400 27.76 538,544
2005-11-23 Olicker Richard (President) Sale 11,300 27.97 316,106
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Insider trading activities including stock purchases, stock sales, and option exercises of SHOO listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Steven Madden, Ltd. (symbol SHOO, CIK number 913241) see the Securities and Exchange Commission (SEC) website.