Insider Trading activities of Boston Beer Co Inc insiders. , Part 10

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Boston Beer Co Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Boston Beer Co Inc since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of Boston Beer Co Inc since 2005. The reporting company's ticker symbol is SAM. The reporting company's CIK number is 949870.
The total value of stock buying since 2005 is $1,675,945.
The total value of stock sales since 2005 is $585,577,232.
The total value of stock option exercises since 2005 is $163,191,609.



Table 2. Detailed insider stock purchases, sales, and option exercises of Boston Beer Co Inc insiders (SAM) , Part 10
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2007-01-03 Roper Martin F (President and C.E.O.) Sale 4,900 35.92 175,993
2007-01-03 Roper Martin F (President and C.E.O.) Option Ex 5,000 9.53 47,650
2007-01-01 Roper Martin F (President and C.E.O.) Option Ex 4,556 10.81 49,268
2007-01-01 White Jeffrey D (Chief Operating Officer) Option Ex 140 14.97 2,095
2007-01-01 Koch C James (Chairman) Option Ex 2,120 10.74 22,773
2006-12-08 Roper Martin F (President and C.E.O.) Sale 5,000 36.38 181,890
2006-12-08 Roper Martin F (President and C.E.O.) Option Ex 5,000 9.53 47,650
2006-12-07 Roper Martin F (President and C.E.O.) Sale 5,000 36.91 184,534
2006-12-07 Roper Martin F (President and C.E.O.) Option Ex 5,000 9.53 47,650
2006-12-06 Pearson Cummin Sale 5,000 37.00 185,000
2006-12-06 Roper Martin F (President and C.E.O.) Sale 5,000 36.59 182,945
2006-12-06 Roper Martin F (President and C.E.O.) Option Ex 5,000 9.53 47,650
2006-12-05 Roper Martin F (President and C.E.O.) Sale 10,000 35.35 353,540
2006-12-04 Roper Martin F (President and C.E.O.) Sale 10,000 34.64 346,410
2006-12-01 Roper Martin F (President and C.E.O.) Sale 5,500 34.69 190,767
2006-11-29 Urich William F (Chief Financial Officer) Sale 200 36.00 7,200
2006-11-29 Urich William F (Chief Financial Officer) Option Ex 200 15.84 3,167
2006-11-24 Urich William F (Chief Financial Officer) Sale 800 36.01 28,804
2006-11-24 Urich William F (Chief Financial Officer) Option Ex 800 15.84 12,668
2006-11-22 Urich William F (Chief Financial Officer) Sale 1,000 35.75 35,750
2006-11-22 Urich William F (Chief Financial Officer) Option Ex 1,000 15.84 15,835
2006-11-01 Roper Martin F (President and C.E.O.) Sale 12,500 35.83 446,600
2006-11-01 Roper Martin F (President and C.E.O.) Option Ex 12,500 9.53 119,124
2006-10-02 Roper Martin F (President and C.E.O.) Sale 12,500 31.39 392,437
2006-10-02 Roper Martin F (President and C.E.O.) Option Ex 12,500 9.53 119,124
2006-09-01 Roper Martin F (President and C.E.O.) Sale 12,500 31.85 398,113
2006-09-01 Roper Martin F (President and C.E.O.) Option Ex 12,500 9.53 119,124
2006-08-18 Roper Martin F (President and C.E.O.) Sale 10,000 31.87 318,660
2006-08-18 Roper Martin F (President and C.E.O.) Option Ex 10,000 12.06 120,620
2006-08-17 Roper Martin F (President, C.E.O., Treasurer) Sale 10,000 32.34 324,575
2006-08-17 Roper Martin F (President, C.E.O., Treasurer) Option Ex 10,000 12.06 120,620
2006-08-16 Roper Martin F (President, C.E.O., Treasurer) Sale 10,000 32.91 329,099
2006-08-16 Roper Martin F (President, C.E.O., Treasurer) Option Ex 10,000 12.06 120,620
2006-08-09 Hall Robert H (V.P. of Brand Development) Sale 6,200 30.23 187,426
2006-08-09 Hall Robert H (V.P. of Brand Development) Option Ex 6,200 8.62 53,475
2006-08-03 Hall Robert H (V.P. of Brand Development) Sale 3,800 30.00 114,000
2006-08-03 Hall Robert H (V.P. of Brand Development) Option Ex 3,800 8.62 32,775
2006-05-10 Valette Jean Michel Buy 4,500 26.00 117,000
2006-04-17 Valette Jean Michel Buy 500 26.00 13,000
2006-04-05 Hall Robert H (V.P. of Brand Development) Sale 5,000 27.21 136,050
2006-04-05 Hall Robert H (V.P. of Brand Development) Option Ex 5,000 8.62 43,125
2006-03-30 Roper Martin F (President, C.E.O., Treasurer) Sale 100 26.43 2,643
2006-03-29 Roper Martin F (President, C.E.O., Treasurer) Sale 3,900 26.21 102,234
2006-03-29 Roper Martin F (President, C.E.O., Treasurer) Option Ex 4,000 17.69 70,748
2006-03-28 Roper Martin F (President, C.E.O., Treasurer) Sale 4,000 26.44 105,768
2006-03-28 Roper Martin F (President, C.E.O., Treasurer) Option Ex 4,000 17.69 70,748
2006-03-27 Roper Martin F (President, C.E.O., Treasurer) Sale 4,000 26.69 106,756
2006-03-27 Roper Martin F (President, C.E.O., Treasurer) Option Ex 4,000 17.69 70,748
2006-03-27 Koch C James (Chairman) Sale 5,000 26.68 133,415
2006-03-27 Koch C James (Chairman) Option Ex 5,000 16.23 81,140
2006-03-24 Koch C James (Chairman) Sale 5,000 27.12 135,610
2006-03-24 Koch C James (Chairman) Option Ex 5,000 11.81 59,029
2006-03-23 Hall Robert H (V.P. of Brand Development) Sale 8,000 27.02 216,176
2006-03-23 Hall Robert H (V.P. of Brand Development) Option Ex 8,000 16.23 129,824
2006-03-23 Koch C James (Chairman) Sale 5,000 26.96 134,780
2006-03-23 Koch C James (Chairman) Option Ex 5,000 10.30 51,510
2006-03-17 Koch C James (Chairman) Sale 650 26.48 17,208
2006-03-09 White Jeffrey D (Chief Operating Officer) Sale 14,000 26.94 377,174
2006-03-09 White Jeffrey D (Chief Operating Officer) Option Ex 14,300 18.27 261,303
2006-03-08 Martin Monica M (Dir. of Finance & Controller) Sale 2,300 27.00 62,100
2006-03-08 Martin Monica M (Dir. of Finance & Controller) Option Ex 2,300 18.02 41,457
2006-03-08 White Jeffrey D (Chief Operating Officer) Buy 100 27.08 2,708
2006-03-08 White Jeffrey D (Chief Operating Officer) Sale 32,900 26.34 866,684
2006-03-08 White Jeffrey D (Chief Operating Officer) Option Ex 11,000 14.34 157,762
2006-03-06 Koch C James (Chairman) Sale 650 26.20 17,031
2006-03-03 White Jeffrey D (Chief Operating Officer) Sale 8,700 26.80 233,160
2006-03-03 White Jeffrey D (Chief Operating Officer) Option Ex 8,700 8.00 69,591
2006-03-02 Martin Monica M (Dir. of Finance & Controller) Sale 100 27.00 2,700
2006-03-02 Martin Monica M (Dir. of Finance & Controller) Option Ex 100 14.47 1,447
2006-03-02 White Jeffrey D (Chief Operating Officer) Sale 3,200 26.86 85,952
2006-03-02 White Jeffrey D (Chief Operating Officer) Option Ex 3,200 12.42 39,747
2006-03-01 White Jeffrey D (Chief Operating Officer) Sale 3,300 26.80 88,440
2006-03-01 White Jeffrey D (Chief Operating Officer) Option Ex 3,300 16.23 53,552
2006-03-01 Koch C James (Chairman) Sale 650 26.60 17,291
2006-02-24 Koch C James (Chairman) Sale 650 25.47 16,558
2006-02-22 Koch Charles Joseph Sale 2,500 26.12 65,312
2006-02-22 Koch Charles Joseph Option Ex 2,500 18.56 46,405
2006-02-17 Koch C James (Chairman) Sale 650 26.01 16,903
2006-02-08 Koch C James (Chairman) Sale 650 25.65 16,672
2006-02-03 Koch C James (Chairman) Sale 650 25.00 16,250
2006-01-24 Koch C James (Chairman) Sale 650 26.16 17,002
2006-01-19 Koch C James (Chairman) Sale 650 26.08 16,950
2006-01-13 Martin Monica M (Controller) Sale 800 26.22 20,976
2006-01-13 Martin Monica M (Controller) Option Ex 800 13.19 10,555
2006-01-09 Koch C James (Chairman) Sale 650 25.25 16,411
2006-01-05 Koch C James (Chairman) Sale 650 25.07 16,296
2006-01-01 Martin Monica M (Controller) Option Ex 996 9.88 9,840
2006-01-01 Roper Martin F (President and C.E.O.) Option Ex 6,345 9.44 59,877
2006-01-01 Koch C James (Chairman) Option Ex 2,833 9.65 27,352
2005-12-20 Koch C James (Chairman) Sale 650 25.49 16,568
2005-12-12 Koch C James (Chairman) Sale 650 25.83 16,790
2005-12-09 Koch C James (Chairman) Sale 650 25.74 16,729
2005-12-02 Koch C James (Chairman) Sale 650 26.84 17,446
2005-11-18 Burwick David A Buy 200 26.98 5,396
2005-11-09 Martin Monica M (Controller) Sale 748 25.69 19,216
2005-11-08 Martin Monica M (Controller) Sale 1,467 26.50 38,875
2005-11-03 Hall Robert H (V.P. of Brand Develo) Sale 2,300 17.81 40,969
2005-09-30 Pearson Cummin Sale 17,500 25.00 437,500
2005-07-27 Koch C James (Chairman) Sale 5,000 22.13 110,650
2005-07-18 Koch C James (Chairman) Sale 5,000 22.35 111,750
2005-07-13 Koch C James (Chairman) Sale 5,000 22.50 112,525
2005-07-05 Koch C James (Chairman) Sale 5,000 22.60 113,000
2005-07-01 Koch C James (Chairman) Sale 5,000 22.52 112,590
2005-06-22 Koch C James (Chairman) Sale 5,000 23.00 115,000
2005-06-14 Koch C James (Chairman) Sale 5,000 22.60 113,000
2005-06-10 Roper Martin F (President and C.E.O.) Sale 20,000 22.57 451,400
2005-06-09 Koch C James (Chairman) Sale 5,000 21.50 107,500
2005-06-01 Koch C James (Chairman) Sale 5,000 21.11 105,550
2005-05-23 Koch C James (Chairman) Sale 5,000 20.78 103,900
2005-05-18 Koch C James (Chairman) Sale 5,000 21.04 105,210
2005-05-13 Valette Jean Michel Buy 500 20.75 10,375
2005-05-13 Koch C James (Chairman) Sale 5,000 20.92 104,610
2005-05-03 Koch C James (Chairman) Sale 5,000 20.20 101,020
2005-04-27 Koch C James (Chairman) Sale 5,000 21.30 106,500
2005-04-18 Koch C James (Chairman) Sale 5,000 21.38 106,915
2005-04-14 Koch C James (Chairman) Sale 5,000 21.48 107,385
2005-04-05 Koch C James (Chairman) Sale 5,000 21.91 109,550
2005-03-22 Koch C James (Chairman) Sale 5,000 22.47 112,335
2005-03-17 Koch C James (Chairman) Sale 5,000 23.23 116,175
2005-03-09 Koch C James (Chairman) Sale 5,000 23.92 119,605

Insider trading activities including stock purchases, stock sales, and option exercises of SAM listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Boston Beer Co Inc (symbol SAM, CIK number 949870) see the Securities and Exchange Commission (SEC) website.