Insider Trading activities of Boston Beer Co Inc insiders. , Part 6

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Boston Beer Co Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Boston Beer Co Inc since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of Boston Beer Co Inc since 2005. The reporting company's ticker symbol is SAM. The reporting company's CIK number is 949870.
The total value of stock buying since 2005 is $1,675,945.
The total value of stock sales since 2005 is $585,763,982.
The total value of stock option exercises since 2005 is $163,286,699.



Table 2. Detailed insider stock purchases, sales, and option exercises of Boston Beer Co Inc insiders (SAM) , Part 6
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2012-05-07 Roper Martin F (President and C.E.O.) Sale 4,000 109.60 438,408
2012-05-07 Roper Martin F (President and C.E.O.) Option Ex 4,000 22.43 89,700
2012-05-03 Pearson Cummin Sale 5,000 110.00 550,000
2012-05-03 Valette Jean Michel Sale 4,900 109.81 538,093
2012-05-03 Valette Jean Michel Option Ex 4,900 26.43 129,482
2012-05-02 Valette Jean Michel Sale 100 109.75 10,975
2012-05-02 Valette Jean Michel Option Ex 100 26.43 2,642
2012-04-13 Koch C James (Chairman) Sale 2,339 102.18 239,003
2012-04-12 Koch C James (Chairman) Sale 3,000 102.74 308,232
2012-04-11 Koch C James (Chairman) Sale 3,000 102.22 306,645
2012-04-10 Koch C James (Chairman) Sale 3,000 102.44 307,320
2012-04-09 Koch C James (Chairman) Sale 3,000 101.84 305,532
2012-04-05 Koch C James (Chairman) Sale 3,000 102.66 307,983
2012-04-04 Koch C James (Chairman) Sale 3,000 104.49 313,458
2012-04-03 Koch C James (Chairman) Sale 3,000 106.46 319,392
2012-04-02 Koch C James (Chairman) Sale 3,000 106.43 319,290
2012-03-30 Koch C James (Chairman) Sale 3,000 106.78 320,352
2012-03-29 Koch C James (Chairman) Sale 3,000 104.35 313,044
2012-03-28 Koch C James (Chairman) Sale 3,000 104.44 313,305
2012-03-27 Koch C James (Chairman) Sale 3,000 105.93 317,784
2012-03-26 Pearson Cummin Sale 5,000 105.00 525,000
2012-03-26 Valette Jean Michel Sale 5,000 104.90 524,515
2012-03-26 Valette Jean Michel Option Ex 5,000 21.20 106,024
2012-03-26 Koch C James (Chairman) Sale 3,000 104.09 312,273
2012-03-23 Koch C James (Chairman) Sale 3,000 100.70 302,088
2012-03-22 Koch C James (Chairman) Sale 3,000 100.03 300,075
2012-03-21 Koch C James (Chairman) Sale 1,152 100.01 115,206
2012-03-20 Koch C James (Chairman) Sale 1,009 100.00 100,904
2012-03-19 Koch C James (Chairman) Sale 500 100.23 50,116
2012-03-08 Wade Kathleen H (VP - Legal and Secretary) Sale 750 99.09 74,319
2012-03-08 Wade Kathleen H (VP - Legal and Secretary) Option Ex 750 18.46 13,848
2012-02-27 Lim Ai-li (V.P. of Human Resources) Sale 116 156.50 18,154
2012-01-25 Urich William F (Chief Financial Officer) Sale 300 99.55 29,865
2012-01-25 Urich William F (Chief Financial Officer) Option Ex 300 15.84 4,750
2012-01-24 Urich William F (Chief Financial Officer) Sale 3,000 99.62 298,854
2012-01-24 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-23 Urich William F (Chief Financial Officer) Sale 3,000 99.72 299,145
2012-01-23 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-22 Lance Thomas W (VP Operations) Option Ex 2,000 .00 0
2012-01-20 Urich William F (Chief Financial Officer) Sale 3,000 99.73 299,184
2012-01-20 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-19 Urich William F (Chief Financial Officer) Sale 3,000 99.91 299,730
2012-01-19 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-18 Urich William F (Chief Financial Officer) Sale 3,000 100.41 301,224
2012-01-18 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-17 Urich William F (Chief Financial Officer) Sale 3,000 102.31 306,930
2012-01-17 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-13 Urich William F (Chief Financial Officer) Sale 3,000 101.86 305,589
2012-01-13 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-12 Urich William F (Chief Financial Officer) Sale 3,000 101.23 303,699
2012-01-12 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-11 Urich William F (Chief Financial Officer) Sale 3,000 101.02 303,057
2012-01-11 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-10 Urich William F (Chief Financial Officer) Sale 3,000 102.00 305,994
2012-01-10 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-09 Urich William F (Chief Financial Officer) Sale 3,000 102.59 307,761
2012-01-09 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-06 Urich William F (Chief Financial Officer) Sale 3,000 102.76 308,289
2012-01-06 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-05 Urich William F (Chief Financial Officer) Sale 3,000 100.42 301,260
2012-01-05 Urich William F (Chief Financial Officer) Option Ex 3,000 15.84 47,505
2012-01-03 Grinnell David L. (Vice President of Brewing) Sale 517 105.17 54,375
2012-01-03 Geist John C (VP of Sales) Sale 8,508 105.17 894,828
2012-01-03 Geist John C (VP of Sales) Option Ex 7,800 41.29 322,062
2012-01-01 Geist John C (VP of Sales) Buy 61 57.05 3,480
2012-01-01 Geist John C (VP of Sales) Option Ex 647 22.29 14,424
2012-01-01 Lance Thomas W (VP Operations) Option Ex 146 51.92 7,580
2012-01-01 Urich William F (Chief Financial Officer) Option Ex 685 29.97 20,526
2011-12-16 Urich William F (Chief Financial Officer) Sale 1,243 102.49 127,391
2011-12-16 Urich William F (Chief Financial Officer) Option Ex 1,243 15.84 19,682
2011-12-15 Urich William F (Chief Financial Officer) Sale 2,000 101.86 203,710
2011-12-15 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-14 Urich William F (Chief Financial Officer) Sale 2,000 101.04 202,080
2011-12-14 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-13 Urich William F (Chief Financial Officer) Sale 2,000 101.49 202,980
2011-12-13 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-12 Urich William F (Chief Financial Officer) Sale 2,000 101.87 203,740
2011-12-12 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-09 Urich William F (Chief Financial Officer) Sale 2,000 101.39 202,780
2011-12-09 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-08 Urich William F (Chief Financial Officer) Sale 2,000 100.11 200,222
2011-12-08 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-07 Urich William F (Chief Financial Officer) Sale 2,000 101.24 202,488
2011-12-07 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-06 Urich William F (Chief Financial Officer) Sale 2,000 102.71 205,414
2011-12-06 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-05 Urich William F (Chief Financial Officer) Sale 2,000 102.97 205,930
2011-12-05 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-02 Urich William F (Chief Financial Officer) Sale 2,000 101.83 203,654
2011-12-02 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-01 Urich William F (Chief Financial Officer) Sale 2,000 100.09 200,190
2011-12-01 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2011-12-01 Valette Jean Michel Sale 1,763 100.12 176,511
2011-12-01 Valette Jean Michel Option Ex 1,763 19.41 34,211
2011-11-30 Urich William F (Chief Financial Officer) Sale 500 100.00 50,000
2011-11-30 Urich William F (Chief Financial Officer) Option Ex 500 15.84 7,917
2011-11-30 Valette Jean Michel Sale 1,107 100.00 110,700
2011-11-30 Valette Jean Michel Option Ex 1,107 19.41 21,481
2011-11-28 Pearson Cummin Sale 3,906 98.00 382,788
2011-11-28 Pearson Cummin Option Ex 3,906 21.20 82,826
2011-11-08 Grinnell David L. (Vice President of Brewing) Sale 350 98.48 34,468
2011-11-08 Grinnell David L. (Vice President of Brewing) Option Ex 350 21.14 7,399
2011-11-08 Urich William F (Chief Financial Officer) Sale 102 100.00 10,200
2011-11-08 Urich William F (Chief Financial Officer) Option Ex 102 15.84 1,615
2011-11-08 Roper Martin F (President and C.E.O.) Sale 2,000 98.52 197,046
2011-11-08 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-11-08 Valette Jean Michel Sale 630 100.00 63,000
2011-11-08 Valette Jean Michel Option Ex 630 19.41 12,225
2011-11-07 Roper Martin F (President and C.E.O.) Sale 2,000 98.58 197,170
2011-11-07 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-11-04 Roper Martin F (President and C.E.O.) Sale 2,000 98.48 196,970
2011-11-04 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-11-03 Urich William F (Chief Financial Officer) Sale 655 100.00 65,500
2011-11-03 Urich William F (Chief Financial Officer) Option Ex 655 15.84 10,371
2011-11-03 Pearson Cummin Sale 1,094 100.00 109,400
2011-11-03 Pearson Cummin Option Ex 1,094 21.20 23,198
2011-11-03 Roper Martin F (President and C.E.O.) Sale 2,000 97.06 194,120
2011-11-03 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-11-03 Valette Jean Michel Sale 1,500 100.00 150,000
2011-11-03 Valette Jean Michel Option Ex 1,500 19.41 29,107
2011-11-02 Roper Martin F (President and C.E.O.) Sale 2,000 95.15 190,300
2011-11-02 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-11-02 Valette Jean Michel Sale 5,000 95.15 475,750
2011-11-02 Valette Jean Michel Option Ex 5,000 13.84 69,175
2011-08-09 Urich William F (Chief Financial Officer) Sale 5,000 86.03 430,155
2011-08-09 Urich William F (Chief Financial Officer) Option Ex 5,000 15.86 79,275
2011-07-07 Roper Martin F (President and C.E.O.) Sale 100 90.83 9,083
2011-07-07 Roper Martin F (President and C.E.O.) Option Ex 100 22.43 2,242
2011-07-06 Roper Martin F (President and C.E.O.) Sale 2,000 90.18 180,352
2011-07-06 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-07-01 Roper Martin F (President and C.E.O.) Sale 2,000 90.03 180,070
2011-07-01 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-06-30 Roper Martin F (President and C.E.O.) Sale 500 90.15 45,075
2011-06-30 Roper Martin F (President and C.E.O.) Option Ex 500 22.43 11,212
2011-06-29 Roper Martin F (President and C.E.O.) Sale 1,400 90.06 126,084
2011-06-29 Roper Martin F (President and C.E.O.) Option Ex 1,400 22.43 31,395
2011-06-28 Roper Martin F (President and C.E.O.) Sale 2,000 90.27 180,536
2011-06-28 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-06-13 Koch Charles Joseph Sale 1,414 82.53 116,704
2011-05-20 Roper Martin F (President and C.E.O.) Sale 2,000 81.47 162,950
2011-05-20 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-05-19 Roper Martin F (President and C.E.O.) Sale 2,000 82.95 165,906
2011-05-19 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-05-18 Roper Martin F (President and C.E.O.) Sale 2,000 83.05 166,090
2011-05-18 Roper Martin F (President and C.E.O.) Option Ex 2,000 22.43 44,850
2011-05-17 Roper Martin F (President and C.E.O.) Sale 2,000 81.87 163,740
2011-05-17 Roper Martin F (President and C.E.O.) Option Ex 2,000 21.78 43,564
2011-05-16 Roper Martin F (President and C.E.O.) Sale 2,000 83.56 167,130
2011-05-16 Roper Martin F (President and C.E.O.) Option Ex 2,000 21.14 42,280
2011-05-13 Roper Martin F (President and C.E.O.) Sale 2,000 84.80 169,608

Insider trading activities including stock purchases, stock sales, and option exercises of SAM listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Boston Beer Co Inc (symbol SAM, CIK number 949870) see the Securities and Exchange Commission (SEC) website.