Insider Trading activities of Boston Beer Co Inc insiders. , Part 7

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Boston Beer Co Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Boston Beer Co Inc since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of Boston Beer Co Inc since 2005. The reporting company's ticker symbol is SAM. The reporting company's CIK number is 949870.
The total value of stock buying since 2005 is $1,675,945.
The total value of stock sales since 2005 is $585,368,000.
The total value of stock option exercises since 2005 is $163,191,609.



Table 2. Detailed insider stock purchases, sales, and option exercises of Boston Beer Co Inc insiders (SAM) , Part 7
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2011-05-11 Roper Martin F (President and C.E.O.) Option Ex 2,000 21.14 42,280
2011-05-10 Roper Martin F (President and C.E.O.) Sale 2,000 84.04 168,076
2011-05-10 Roper Martin F (President and C.E.O.) Option Ex 2,000 18.46 36,930
2011-05-09 Roper Martin F (President and C.E.O.) Sale 2,000 82.08 164,150
2011-05-09 Roper Martin F (President and C.E.O.) Option Ex 2,000 18.46 36,930
2011-03-23 Valette Jean Michel Sale 5,000 90.23 451,150
2011-03-23 Valette Jean Michel Option Ex 5,000 13.84 69,175
2011-03-02 Geist John C (VP of Sales) Sale 3,800 92.18 350,272
2011-03-02 Geist John C (VP of Sales) Option Ex 3,800 46.60 177,080
2011-01-22 Lance Thomas W (VP Operations) Option Ex 2,000 .00 0
2011-01-03 Grinnell David L. (Vice President of Brewing) Sale 603 95.19 57,397
2011-01-03 Geist John C (VP of Sales) Sale 8,977 95.19 854,493
2011-01-03 Geist John C (VP of Sales) Option Ex 8,000 24.95 199,600
2011-01-01 Grinnell David L. (Vice President of Brewing) Option Ex 1,821 7.22 13,149
2011-01-01 Geist John C (VP of Sales) Option Ex 977 20.83 20,350
2011-01-01 Lance Thomas W (VP Operations) Option Ex 93 37.28 3,467
2011-01-01 Urich William F (Chief Financial Officer) Option Ex 624 23.19 14,473
2010-12-22 Urich William F (Chief Financial Officer) Sale 500 100.35 50,176
2010-12-22 Urich William F (Chief Financial Officer) Option Ex 500 15.84 7,917
2010-12-15 Urich William F (Chief Financial Officer) Sale 6,000 94.12 564,714
2010-12-15 Urich William F (Chief Financial Officer) Option Ex 6,000 15.84 95,010
2010-12-07 Urich William F (Chief Financial Officer) Sale 2,000 85.22 170,442
2010-12-07 Urich William F (Chief Financial Officer) Option Ex 2,000 15.84 31,670
2010-11-19 Lance Thomas W (VP Operations) Sale 2,500 82.03 205,080
2010-11-18 Lance Thomas W (VP Operations) Sale 5,000 82.34 411,715
2010-11-18 Pearson Cummin Sale 1,825 82.51 150,582
2010-11-18 Pearson Cummin Option Ex 1,825 19.41 35,414
2010-11-17 Lance Thomas W (VP Operations) Sale 2,500 80.70 201,750
2010-11-11 Pearson Cummin Sale 2,275 83.00 188,836
2010-11-11 Pearson Cummin Option Ex 2,275 19.41 44,146
2010-11-09 Grinnell David L. (Vice President of Brewing) Sale 630 82.35 51,883
2010-11-09 Pearson Cummin Sale 900 82.42 74,182
2010-11-09 Pearson Cummin Option Ex 900 19.41 17,464
2010-11-09 Margolis Jay Sale 10,000 82.07 820,660
2010-11-09 Margolis Jay Option Ex 5,000 26.33 131,650
2010-11-08 Urich William F (Chief Financial Officer) Sale 600 82.00 49,200
2010-11-08 Urich William F (Chief Financial Officer) Option Ex 600 15.84 9,501
2010-11-05 Urich William F (Chief Financial Officer) Sale 700 82.05 57,435
2010-11-05 Urich William F (Chief Financial Officer) Option Ex 700 15.84 11,084
2010-10-11 Koch C James (Chairman) Sale 2,000 66.73 133,458
2010-10-08 Koch C James (Chairman) Sale 2,000 66.61 133,212
2010-10-07 Koch C James (Chairman) Sale 2,000 66.30 132,604
2010-10-06 Koch C James (Chairman) Sale 2,000 66.72 133,440
2010-10-05 Koch C James (Chairman) Sale 2,000 66.98 133,968
2010-10-04 Koch C James (Chairman) Sale 2,000 66.23 132,468
2010-10-01 Koch C James (Chairman) Sale 2,000 67.00 134,004
2010-09-30 Koch C James (Chairman) Sale 2,000 67.00 134,004
2010-09-29 Koch C James (Chairman) Sale 2,000 67.56 135,126
2010-09-28 Koch C James (Chairman) Sale 2,000 67.54 135,072
2010-09-27 Koch C James (Chairman) Sale 2,000 68.18 136,360
2010-09-24 Koch C James (Chairman) Sale 2,000 68.14 136,290
2010-09-23 Koch C James (Chairman) Sale 2,000 67.12 134,236
2010-09-22 Koch C James (Chairman) Sale 2,000 67.62 135,248
2010-09-21 Koch C James (Chairman) Sale 2,000 68.70 137,408
2010-09-20 Koch C James (Chairman) Sale 2,000 69.11 138,210
2010-09-17 Koch C James (Chairman) Sale 2,000 68.46 136,920
2010-09-16 Koch C James (Chairman) Sale 2,000 68.32 136,640
2010-09-15 Koch C James (Chairman) Sale 2,000 68.09 136,186
2010-09-14 Koch C James (Chairman) Sale 2,000 67.57 135,136
2010-09-13 Koch C James (Chairman) Sale 2,000 67.98 135,964
2010-09-10 Koch C James (Chairman) Sale 2,000 67.43 134,862
2010-09-09 Koch C James (Chairman) Sale 2,000 67.64 135,284
2010-09-08 Koch C James (Chairman) Sale 2,000 67.90 135,806
2010-09-07 Koch C James (Chairman) Sale 2,000 67.53 135,058
2010-09-03 Koch C James (Chairman) Sale 2,000 68.57 137,134
2010-09-02 Koch C James (Chairman) Sale 2,000 67.52 135,032
2010-09-01 Koch C James (Chairman) Sale 2,000 66.51 133,026
2010-08-31 Koch C James (Chairman) Sale 2,000 65.91 131,818
2010-08-30 Koch C James (Chairman) Sale 2,000 66.19 132,382
2010-08-19 Pearson Cummin Sale 13,975 66.72 932,425
2010-08-19 Pearson Cummin Option Ex 13,975 15.02 209,876
2010-08-18 Pearson Cummin Sale 1,025 67.46 69,148
2010-08-18 Pearson Cummin Option Ex 1,025 16.20 16,605
2010-05-19 Pearson Cummin Sale 10,000 61.05 610,540
2010-05-19 Pearson Cummin Option Ex 10,000 8.90 89,010
2010-05-14 Geist John C (VP of Sales) Sale 12,000 60.50 726,000
2010-05-14 Geist John C (VP of Sales) Option Ex 12,000 35.98 431,759
2010-05-13 Grinnell David L. (Vice President of Brewing) Sale 2,500 61.06 152,650
2010-05-13 Grinnell David L. (Vice President of Brewing) Option Ex 2,500 23.05 57,612
2010-05-06 Urich William F (Chief Financial Officer) Sale 5,700 62.25 354,813
2010-05-06 Urich William F (Chief Financial Officer) Option Ex 5,700 15.84 90,259
2010-04-29 Urich William F (Chief Financial Officer) Sale 3,900 58.30 227,377
2010-04-29 Urich William F (Chief Financial Officer) Option Ex 3,900 15.84 61,756
2010-04-26 Urich William F (Chief Financial Officer) Sale 1,100 58.00 63,800
2010-04-26 Urich William F (Chief Financial Officer) Option Ex 1,100 15.84 17,418
2010-04-15 Urich William F (Chief Financial Officer) Sale 5,000 56.12 280,625
2010-04-15 Urich William F (Chief Financial Officer) Option Ex 5,000 15.84 79,175
2010-03-23 Hall Robert H (V.P. of Brand Development) Sale 8,000 52.12 416,944
2010-03-23 Hall Robert H (V.P. of Brand Development) Option Ex 8,000 8.62 69,000
2010-03-22 Hall Robert H (V.P. of Brand Development) Sale 19,200 50.56 970,752
2010-03-22 Hall Robert H (V.P. of Brand Development) Option Ex 19,200 8.62 165,600
2010-03-19 Hall Robert H (V.P. of Brand Development) Sale 1,100 50.00 55,000
2010-03-19 Hall Robert H (V.P. of Brand Development) Option Ex 1,100 8.62 9,487
2010-03-18 Hall Robert H (V.P. of Brand Development) Sale 6,307 50.00 315,368
2010-03-18 Hall Robert H (V.P. of Brand Development) Option Ex 6,307 8.62 54,397
2010-03-15 Geist John C (VP of Sales) Sale 10,209 49.64 506,784
2010-03-12 Geist John C (VP of Sales) Option Ex 9,000 23.05 207,405
2010-03-12 Hall Robert H (V.P. of Brand Development) Sale 1,393 50.07 69,751
2010-03-12 Hall Robert H (V.P. of Brand Development) Option Ex 1,393 8.62 12,014
2010-03-12 Koch Charles Joseph Option Ex 5,000 8.56 42,815
2010-01-22 Lance Thomas W (VP Operations) Option Ex 2,000 .00 0
2010-01-04 Grinnell David L. (Vice President of Brewing) Sale 514 47.50 24,415
2010-01-01 Grinnell David L. (Vice President of Brewing) Option Ex 1,438 4.52 6,496
2010-01-01 Geist John C (VP of Sales) Option Ex 1,210 17.77 21,506
2010-01-01 Urich William F (Chief Financial Officer) Option Ex 499 21.61 10,780
2010-01-01 Roper Martin F (President and C.E.O.) Option Ex 1,030 12.68 13,064
2010-01-01 Koch C James (Chairman) Option Ex 298 12.68 3,779
2009-12-22 Roper Martin F (President and C.E.O.) Sale 1,000 .00 0
2009-12-22 Roper Martin F (President and C.E.O.) Option Ex 1,000 18.46 18,465
2009-12-21 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-21 Roper Martin F (President and C.E.O.) Option Ex 5,000 18.46 92,325
2009-12-18 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-18 Roper Martin F (President and C.E.O.) Option Ex 5,000 18.46 92,325
2009-12-17 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-17 Roper Martin F (President and C.E.O.) Option Ex 5,000 18.46 92,325
2009-12-16 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-16 Roper Martin F (President and C.E.O.) Option Ex 5,000 14.47 72,350
2009-12-15 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-15 Roper Martin F (President and C.E.O.) Option Ex 5,000 14.47 72,350
2009-12-14 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-14 Roper Martin F (President and C.E.O.) Option Ex 5,000 14.47 72,350
2009-12-11 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-11 Roper Martin F (President and C.E.O.) Option Ex 5,000 14.47 72,350
2009-12-10 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-10 Roper Martin F (President and C.E.O.) Option Ex 5,000 17.55 87,725
2009-12-09 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-09 Roper Martin F (President and C.E.O.) Option Ex 5,000 41.79 208,930
2009-12-08 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-08 Roper Martin F (President and C.E.O.) Option Ex 5,000 42.75 213,755
2009-12-07 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-12-07 Roper Martin F (President and C.E.O.) Option Ex 5,000 42.60 213,009
2009-11-25 Grinnell David L. (Vice President of Brewing) Option Ex 900 27.86 25,074
2009-11-24 Grinnell David L. (Vice President of Brewing) Sale 900 41.13 37,016
2009-11-24 Grinnell David L. (Vice President of Brewing) Option Ex 900 16.47 14,820
2009-09-21 Roper Martin F (President and C.E.O.) Sale 2,666 .00 0
2009-09-21 Roper Martin F (President and C.E.O.) Option Ex 2,666 8.62 22,994
2009-09-18 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-09-18 Roper Martin F (President and C.E.O.) Option Ex 5,000 8.62 43,125
2009-09-17 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-09-17 Roper Martin F (President and C.E.O.) Option Ex 5,000 8.62 43,125
2009-09-16 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-09-16 Roper Martin F (President and C.E.O.) Option Ex 5,000 8.62 43,125
2009-09-15 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-09-15 Roper Martin F (President and C.E.O.) Option Ex 5,000 8.62 43,125
2009-09-14 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-09-14 Roper Martin F (President and C.E.O.) Option Ex 5,000 8.62 43,125
2009-09-11 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-09-11 Roper Martin F (President and C.E.O.) Option Ex 5,000 8.62 43,125
2009-09-10 Roper Martin F (President and C.E.O.) Sale 5,000 .00 0
2009-09-10 Roper Martin F (President and C.E.O.) Option Ex 5,000 8.62 43,125

Insider trading activities including stock purchases, stock sales, and option exercises of SAM listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Boston Beer Co Inc (symbol SAM, CIK number 949870) see the Securities and Exchange Commission (SEC) website.