Insider Trading activities of Shutterfly Inc insiders. , Part 4

Monthly summaries of insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Shutterfly Inc since 2005 are illustrated in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Shutterfly Inc since year 2005. (See page 1 of this report.) Table 2 shows the detailed insider transactions of Shutterfly Inc since 2005. The reporting company's ticker symbol is SFLY. The reporting company's CIK number is 1125920.
The total value of stock buying since 2005 is $6,594,641.
The total value of stock sales since 2005 is $5,158,494,603.
The total value of stock option exercises since 2005 is $40,437,666.



Table 2. Detailed insider stock purchases, sales, and option exercises of Shutterfly Inc insiders (SFLY) , Part 4
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2011-11-21 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 93,333 .00 0
2011-11-09 Housenbold Jeffrey T (PRESIDENT & CEO) Buy 10,000 38.25 382,500
2011-11-04 Han Ed (VP & General Manager, Tiny Pri) Sale 41,000 41.59 1,705,354
2011-11-03 Han Ed (VP & General Manager, Tiny Pri) Sale 55,000 41.63 2,289,595
2011-11-02 Han Ed (VP & General Manager, Tiny Pri) Sale 17,000 41.54 706,146
2011-10-03 Keller Eric J Sale 3,750 41.09 154,091
2011-10-03 Keller Eric J Option Ex 3,750 10.39 38,962
2011-09-20 Rubash Mark J (SVP & Chief Financial Officer) Sale 6,000 55.00 330,000
2011-09-20 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 6,000 28.49 170,940
2011-09-15 Swette Brian Option Ex 1,746 .00 0
2011-09-15 Rubash Mark J (SVP & Chief Financial Officer) Sale 3,000 52.67 158,001
2011-09-15 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 3,000 28.49 85,470
2011-08-31 Rubash Mark J (SVP & Chief Financial Officer) Sale 6,000 55.00 330,000
2011-08-31 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 6,000 28.49 170,940
2011-08-29 Rubash Mark J (SVP & Chief Financial Officer) Sale 3,000 50.00 150,000
2011-08-29 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 3,000 28.49 85,470
2011-08-26 Navin Peter (SVP, Human Resources) Sale 3,750 48.36 181,342
2011-08-26 Navin Peter (SVP, Human Resources) Option Ex 3,750 15.29 57,337
2011-07-19 Rubash Mark J (SVP & Chief Financial Officer) Sale 10,900 60.00 654,000
2011-07-19 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 10,900 28.49 310,541
2011-07-15 Rubash Mark J (SVP & Chief Financial Officer) Sale 9,100 59.46 541,086
2011-07-15 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 9,100 28.49 259,259
2011-07-07 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 35,000 63.08 2,207,905
2011-07-07 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 35,000 10.39 363,650
2011-07-06 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 30,000 61.65 1,849,380
2011-07-06 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 30,000 10.39 311,700
2011-07-06 Rubash Mark J (SVP & Chief Financial Officer) Sale 21,000 61.00 1,281,000
2011-07-06 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 21,000 28.49 598,290
2011-07-01 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 20,000 58.99 1,179,800
2011-07-01 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 20,000 10.39 207,800
2011-07-01 Keller Eric J Sale 5,000 57.47 287,360
2011-07-01 Keller Eric J Option Ex 764 10.39 7,937
2011-06-28 Mccormick Dan (SVP, Products & Services) Sale 19,322 55.00 1,062,710
2011-06-28 Mccormick Dan (SVP, Products & Services) Option Ex 17,082 26.70 456,089
2011-06-28 Rubash Mark J (SVP & Chief Financial Officer) Sale 22,233 55.00 1,222,815
2011-06-28 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 6,000 28.49 170,940
2011-06-15 Day Neil (SVP, Chief Technology Officer) Option Ex 66,667 .00 0
2011-06-15 Rubash Mark J (SVP & Chief Financial Officer) Sale 3,000 50.92 152,763
2011-06-15 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 3,000 28.49 85,470
2011-06-06 Navin Peter (SVP, Human Resources) Sale 3,325 57.08 189,800
2011-06-03 Navin Peter (SVP, Human Resources) Sale 1,875 55.72 104,469
2011-06-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2011-06-02 Navin Peter (SVP, Human Resources) Option Ex 6,428 .00 0
2011-06-02 Black Dwayne A (SVP, Operations) Option Ex 5,133 .00 0
2011-06-02 Galen Douglas J (SR VP, BUS & CORP DEVELOPM) Option Ex 10,535 .00 0
2011-06-02 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 18,666 .00 0
2011-06-01 Keller Eric J Sale 6,250 61.56 384,775
2011-05-20 Swette Brian Option Ex 3,022 .00 0
2011-05-20 Schoendorf Nancy J Option Ex 3,022 .00 0
2011-05-20 Keller Eric J Option Ex 6,196 .00 0
2011-05-20 Killeen Stephen J Option Ex 3,022 .00 0
2011-05-20 Marineau Philip A Option Ex 10,728 .00 0
2011-05-16 Schoendorf Nancy J Option Ex 2,422 .00 0
2011-05-16 Keller Eric J Option Ex 2,422 .00 0
2011-05-16 Killeen Stephen J Option Ex 2,422 .00 0
2011-05-16 Marineau Philip A Option Ex 2,422 .00 0
2011-05-03 Navin Peter (SVP, Human Resources) Sale 1,875 58.95 110,525
2011-05-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2011-05-02 Elarde Peter C (Chief Marketing Officer) Sale 43,855 57.90 2,539,204
2011-05-02 Elarde Peter C (Chief Marketing Officer) Option Ex 20,000 10.39 207,800
2011-05-02 Black Dwayne A (SVP, Operations) Sale 155,000 57.90 8,974,500
2011-05-02 Black Dwayne A (SVP, Operations) Option Ex 135,000 16.51 2,228,850
2011-05-02 Galen Douglas J (SR VP, BUS & CORP DEVELOPM) Sale 114,196 57.90 6,611,948
2011-05-02 Galen Douglas J (SR VP, BUS & CORP DEVELOPM) Option Ex 64,061 26.70 1,710,428
2011-05-02 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 180,000 57.90 10,422,000
2011-05-02 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 180,000 11.01 1,980,900
2011-04-04 Navin Peter (SVP, Human Resources) Sale 1,875 50.40 94,492
2011-04-04 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2011-03-29 Day Neil (SVP, Chief Technology Officer) Sale 7,279 50.00 363,950
2011-03-03 Navin Peter (SVP, Human Resources) Sale 1,875 42.18 79,091
2011-03-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2011-02-22 Navin Peter (SVP, Human Resources) Sale 16,133 42.09 679,005
2011-02-22 Mccormick Dan (SVP, Products & Services) Sale 13,926 41.52 578,193
2011-02-18 Navin Peter (SVP, Human Resources) Sale 5,011 42.66 213,769
2011-02-18 Mccormick Dan (SVP, Products & Services) Sale 5,441 42.66 232,113
2011-02-17 Navin Peter (SVP, Human Resources) Option Ex 25,000 .00 0
2011-02-17 Mccormick Dan (SVP, Products & Services) Option Ex 25,000 .00 0
2011-02-17 Elarde Peter C (Chief Marketing Officer) Option Ex 25,000 .00 0
2011-02-17 Black Dwayne A (SVP, Operations) Option Ex 25,000 .00 0
2011-02-17 Galen Douglas J (SR VP, BUS & CORP DEVELOPM) Option Ex 27,333 .00 0
2011-02-17 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 40,000 .00 0
2011-02-17 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 33,333 .00 0
2011-02-16 Navin Peter (SVP, Human Resources) Option Ex 11,667 .00 0
2011-02-16 Mccormick Dan (SVP, Products & Services) Option Ex 12,667 .00 0
2011-02-16 Day Neil (SVP, Chief Technology Officer) Option Ex 12,000 .00 0
2011-02-16 Elarde Peter C (Chief Marketing Officer) Option Ex 11,667 .00 0
2011-02-16 Black Dwayne A (SVP, Operations) Option Ex 11,667 .00 0
2011-02-16 Galen Douglas J (SR VP, BUS & CORP DEVELOPM) Option Ex 12,000 .00 0
2011-02-16 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 68,667 .00 0
2011-02-16 Rubash Mark J (SVP & Chief Financial Officer) Option Ex 15,000 .00 0
2011-02-04 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 101,455 41.55 4,215,962
2011-02-04 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 101,455 5.50 558,002
2011-02-03 Navin Peter (SVP, Human Resources) Sale 1,875 40.00 75,000
2011-02-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2011-02-03 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 362,832 40.13 14,559,359
2011-02-03 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 362,832 5.50 1,995,576
2011-01-18 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 840 36.64 30,779
2011-01-18 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 840 5.50 4,620
2011-01-13 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 1,100 36.55 40,205
2011-01-13 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 1,100 5.50 6,050
2011-01-12 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 417 36.55 15,241
2011-01-12 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 417 5.50 2,293
2011-01-10 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 3,356 36.57 122,728
2011-01-10 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 3,356 5.50 18,458
2011-01-07 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 27,776 36.03 1,000,880
2011-01-07 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 27,776 5.50 152,768
2011-01-06 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 65,900 36.24 2,388,347
2011-01-06 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 65,900 5.50 362,450
2011-01-03 Navin Peter (SVP, Human Resources) Sale 1,875 35.51 66,577
2011-01-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2011-01-03 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 5,300 35.77 189,602
2011-01-03 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 5,300 5.50 29,150
2010-12-21 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 6,060 35.78 216,826
2010-12-21 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 6,060 5.50 33,330
2010-12-09 Mccormick Dan (SVP, Products & Services) Sale 7,086 35.52 251,687
2010-12-09 Mccormick Dan (SVP, Products & Services) Option Ex 3,613 5.50 19,871
2010-12-09 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 22,299 35.89 800,244
2010-12-09 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 22,299 5.50 122,644
2010-12-08 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 19,455 35.80 696,469
2010-12-08 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 19,455 5.50 107,002
2010-12-07 Day Neil (SVP, Chief Technology Officer) Sale 6,000 36.00 216,000
2010-12-07 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 93,710 35.94 3,367,468
2010-12-07 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 93,710 5.50 515,405
2010-12-06 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 39,500 35.09 1,386,055
2010-12-06 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 39,500 5.50 217,250
2010-12-03 Navin Peter (SVP, Human Resources) Sale 1,875 33.97 63,693
2010-12-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2010-11-22 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 93,333 .00 0
2010-11-17 Day Neil (SVP, Chief Technology Officer) Sale 6,000 32.00 192,000
2010-11-04 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 59,895 30.45 1,823,802
2010-11-04 Housenbold Jeffrey T (PRESIDENT & CEO) Option Ex 59,895 5.50 329,421
2010-11-03 Navin Peter (SVP, Human Resources) Sale 1,875 30.00 56,250
2010-11-03 Navin Peter (SVP, Human Resources) Option Ex 1,875 15.29 28,668
2010-11-03 Housenbold Jeffrey T (PRESIDENT & CEO) Sale 60,000 30.06 1,803,600
2010-11-03 Rubash Mark J (SVP & Chief Financial Officer) Sale 60,000 29.91 1,794,420
2010-10-28 Navin Peter (SVP, Human Resources) Sale 59,395 29.00 1,722,336
2010-10-28 Navin Peter (SVP, Human Resources) Option Ex 59,395 15.29 908,149
2010-10-28 Day Neil (SVP, Chief Technology Officer) Sale 4,000 28.25 113,000
2010-10-28 Galen Douglas J (SR VP, BUS & CORP DEVELOPMENT) Sale 20,000 28.93 578,540
2010-10-28 Galen Douglas J (SR VP, BUS & CORP DEVELOPMENT) Option Ex 20,000 10.39 207,800
2010-10-07 Navin Peter (SVP, Human Resources) Sale 200 27.05 5,410
2010-10-07 Navin Peter (SVP, Human Resources) Option Ex 200 15.29 3,058
2010-10-06 Navin Peter (SVP, Human Resources) Sale 2,280 27.05 61,671
2010-10-06 Navin Peter (SVP, Human Resources) Option Ex 2,280 15.29 34,861
2010-09-15 Swette Brian Option Ex 1,747 .00 0
2010-08-31 Black Dwayne A (SVP, Operations) Sale 14,444 22.48 324,701
2010-08-10 Rubash Mark J (SVP & Chief Financial Officer) Sale 15,000 23.00 345,000
2010-08-02 Elarde Peter C (Chief Marketing Officer) Sale 2,000 25.30 50,600
2010-07-27 Elarde Peter C (Chief Marketing Officer) Sale 14,923 26.05 388,744
2010-07-27 Elarde Peter C (Chief Marketing Officer) Option Ex 14,923 10.39 155,049

Insider trading activities including stock purchases, stock sales, and option exercises of SFLY listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Shutterfly Inc (symbol SFLY, CIK number 1125920) see the Securities and Exchange Commission (SEC) website.