Insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Purple Innovation, Inc. (PRPL) since 2018 are shown in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Purple Innovation, Inc.. Table 2 shows the detailed insider transactions. This company's CIK number is 1643953.
Total stock buying since 2018: $221,416,386.
Total stock sales since 2018: $1,569,205,997.
Total stock option exercises since 2018: $50,846,782.
| Insider Buying | Insider Sales | Option Exercises | ||||
|---|---|---|---|---|---|---|
| Year | Shares | Value | Shares | Value | Shares | Value |
| 2025 | 0 | $0 | 0 | $0 | 558,994 | $0 |
| 2024 | 204,000 | $209,718 | 0 | $0 | 327,271 | $0 |
| 2023 | 6,254,593 | $27,658,753 | 0 | $0 | 214,207 | $0 |
| 2022 | 13,049,281 | $78,689,129 | 0 | $0 | 35,084 | $0 |
| 2021 | 9,239,041 | $107,900,148 | 72,241 | $2,742,178 | 2,892,664 | $33,265,635 |
| 2020 | 0 | $0 | 88,197,441 | $1,351,957,694 | 1,589,139 | $17,581,147 |
| 2019 | 293,026 | $2,281,564 | 29,604,272 | $207,229,904 | 0 | $0 |
| 2018 | 661,866 | $4,677,074 | 778,689 | $7,276,221 | 0 | $0 |
| Trading Period | Insider Buying | Insider Sales | Option Exercises | |||
|---|---|---|---|---|---|---|
| year-month | Shares | Value | Shares | Value | Shares | Value |
| 2025-05 | 0 | $0 | 0 | $0 | 9,827 | $0 |
| 2025-03 | 0 | $0 | 0 | $0 | 549,167 | $0 |
| 2024-10 | 0 | $0 | 0 | $0 | 2,177 | $0 |
| 2024-06 | 200,000 | $203,658 | 0 | $0 | 12,572 | $0 |
| 2024-05 | 0 | $0 | 0 | $0 | 9,827 | $0 |
| 2024-03 | 4,000 | $6,060 | 0 | $0 | 302,695 | $0 |
| 2023-10 | 0 | $0 | 0 | $0 | 2,177 | $0 |
| 2023-08 | 10,000 | $22,180 | 0 | $0 | 0 | $0 |
| 2023-06 | 22,300 | $63,555 | 0 | $0 | 12,571 | $0 |
| 2023-05 | 100,299 | $306,514 | 0 | $0 | 9,826 | $0 |
| 2023-03 | 161,674 | $445,064 | 0 | $0 | 189,633 | $0 |
| 2023-02 | 5,960,320 | $26,821,440 | 0 | $0 | 0 | $0 |
| 2022-10 | 0 | $0 | 0 | $0 | 2,981 | $0 |
| 2022-09 | 42,000 | $117,580 | 0 | $0 | 804 | $0 |
| 2022-08 | 0 | $0 | 0 | $0 | 268 | $0 |
| 2022-07 | 0 | $0 | 0 | $0 | 268 | $0 |
| 2022-06 | 0 | $0 | 0 | $0 | 268 | $0 |
| 2022-05 | 5,821,458 | $27,276,622 | 0 | $0 | 3,216 | $0 |
| 2022-04 | 0 | $0 | 0 | $0 | 7,936 | $0 |
| 2022-03 | 7,185,823 | $51,294,927 | 0 | $0 | 11,407 | $0 |
| 2022-02 | 0 | $0 | 0 | $0 | 7,936 | $0 |
| 2021-12 | 9,234,041 | $107,750,348 | 0 | $0 | 0 | $0 |
| 2021-06 | 0 | $0 | 17,241 | $500,928 | 0 | $0 |
| 2021-05 | 0 | $0 | 0 | $0 | 1,415 | $16,272 |
| Trade Date | Insider Name | Trade Type | Shares | Price ($) | Value ($) |
|---|---|---|---|---|---|
| 2025-05-12 | Hutchings Jeffrey Layne (Chief Innovation Officer) | Option Ex | 9,827 | .00 | 0 |
| 2025-03-31 | Kerby Jeffery Scott (Chief of Owned Retail) | Option Ex | 13,585 | .00 | 0 |
| 2025-03-31 | Haynor Eric Scott (Chief Operating Officer) | Option Ex | 21,101 | .00 | 0 |
| 2025-03-31 | Hutchings Jeffrey Layne (Chief Innovation Officer) | Option Ex | 16,881 | .00 | 0 |
| 2025-03-31 | Demartini Robert (Chief Executive Officer) | Option Ex | 80,386 | .00 | 0 |
| 2025-03-31 | Ulrich George Turner (Principal Accounting Officer) | Option Ex | 6,576 | .00 | 0 |
| 2025-03-31 | Roddy Jack (Chief People Officer) | Option Ex | 16,881 | .00 | 0 |
| 2025-03-31 | Vogensen Todd E. (Chief Financial Officer) | Option Ex | 24,116 | .00 | 0 |
| 2025-03-25 | Demartini Robert (Chief Executive Officer) | Option Ex | 166,667 | .00 | 0 |
| 2025-03-15 | Kerby Jeffery Scott (Chief of Owned Retail) | Option Ex | 9,186 | .00 | 0 |
| 2025-03-15 | Haynor Eric Scott (Chief Operating Officer) | Option Ex | 14,097 | .00 | 0 |
| 2025-03-15 | Hutchings Jeffrey Layne (Chief Innovation Officer) | Option Ex | 11,235 | .00 | 0 |
| 2025-03-15 | Demartini Robert (Chief Executive Officer) | Option Ex | 56,528 | .00 | 0 |
| 2025-03-15 | Ulrich George Turner (Principal Accounting Officer) | Option Ex | 10,545 | .00 | 0 |
| 2025-03-15 | Roddy Jack (Chief People Officer) | Option Ex | 22,165 | .00 | 0 |
| 2025-03-14 | Mcdermott Tricia (Chief Legal Officer) | Option Ex | 36,008 | .00 | 0 |
| 2025-03-14 | Vogensen Todd E. (Chief Financial Officer) | Option Ex | 43,210 | .00 | 0 |
| 2024-10-25 | Roddy Jack (Chief People Officer) | Option Ex | 2,177 | .00 | 0 |
| 2024-06-28 | Demartini Robert (Chief Executive Officer) | Buy | 138,834 | 1.03 | 143,137 |
| 2024-06-27 | Demartini Robert (Chief Executive Officer) | Buy | 10,105 | 1.01 | 10,226 |
| 2024-06-26 | Demartini Robert (Chief Executive Officer) | Buy | 51,061 | .98 | 50,295 |
| 2024-06-06 | Haynor Eric Scott (Chief Operating Officer) | Option Ex | 12,572 | .00 | 0 |
| 2024-05-12 | Hutchings Jeffrey Layne (Chief Innovation Officer) | Option Ex | 9,827 | .00 | 0 |
| 2024-03-25 | Demartini Robert (Chief Executive Officer) | Option Ex | 166,667 | .00 | 0 |
| 2024-03-22 | Ulrich George Turner (Principal Accounting Officer) | Buy | 4,000 | 1.51 | 6,060 |
| 2024-03-15 | Kerby Jeffery Scott (Chief of Owned Retail) | Option Ex | 9,185 | .00 | 0 |
| 2024-03-15 | Haynor Eric Scott (Chief Operating Officer) | Option Ex | 14,096 | .00 | 0 |
| 2024-03-15 | Hutchings Jeffrey Layne (Chief Innovation Officer) | Option Ex | 11,235 | .00 | 0 |
| 2024-03-15 | Demartini Robert (Chief Executive Officer) | Option Ex | 56,528 | .00 | 0 |
| 2024-03-15 | Ulrich George Turner (Principal Accounting Officer) | Option Ex | 11,176 | .00 | 0 |
| 2024-03-15 | Roddy Jack (Chief People Officer) | Option Ex | 22,164 | .00 | 0 |
| 2024-03-15 | Krausz Keira (Chief Marketing Officer) | Option Ex | 11,644 | .00 | 0 |
| 2023-10-25 | Roddy Jack (Chief People Officer) | Option Ex | 2,177 | .00 | 0 |
| 2023-08-28 | Dicamillo Gary T | Buy | 10,000 | 2.22 | 22,180 |
| 2023-06-06 | Haynor Eric Scott (Chief Operating Officer) | Option Ex | 12,571 | .00 | 0 |
| 2023-06-02 | Mcgarvey Casey Kale (Chief Legal Officer) | Buy | 22,300 | 2.85 | 63,555 |
| 2023-05-26 | Kerby Jeffery Scott (Chief of Owned Retail) | Buy | 16,350 | 3.45 | 56,440 |
| 2023-05-16 | Darling Seth Lane | Buy | 17,000 | 3.02 | 51,425 |
| 2023-05-15 | Hutchings Jeffrey Layne (Chief Innovation Officer) | Option Ex | 9,826 | .00 | 0 |
| 2023-05-15 | Demartini Robert (CEO) | Buy | 50,000 | 2.97 | 148,650 |
| 2023-05-15 | Pate R Carter | Buy | 16,949 | 2.95 | 49,999 |
| 2023-03-25 | Demartini Robert (CEO) | Option Ex | 166,666 | .00 | 0 |
| 2023-03-23 | Kerby Jeffery Scott (Chief of Owned Retail) | Buy | 23,077 | 2.77 | 63,923 |
| 2023-03-23 | Haynor Eric Scott (Chief Operating Officer) | Buy | 138,597 | 2.75 | 381,141 |
| 2023-03-15 | Ulrich George Turner (Principal Accounting Officer) | Option Ex | 4,884 | .00 | 0 |
| 2023-03-15 | Mcgarvey Casey Kale (Chief Legal Officer) | Option Ex | 7,418 | .00 | 0 |
| 2023-03-15 | Roddy Jack (Chief People Officer) | Option Ex | 10,665 | .00 | 0 |
| 2023-02-13 | Shackelton Christopher S (Director) | Buy | 5,960,320 | 4.50 | 26,821,440 |
| 2022-10-25 | Roddy Jack (Chief People Officer) | Option Ex | 2,177 | .00 | 0 |
| 2022-10-01 | Varni Patrice Ann (Chief Marketing Officer) | Option Ex | 536 | .00 | 0 |
| 2022-09-16 | Mcgarvey Casey Kale (Chief Legal Officer) | Buy | 30,000 | 2.85 | 85,500 |
| 2022-09-07 | Dicamillo Gary T | Buy | 10,000 | 2.66 | 26,600 |
| 2022-09-06 | Roddy Jack (Chief People Officer) | Buy | 2,000 | 2.74 | 5,480 |
| 2022-09-01 | Varni Patrice Ann (Chief Marketing Officer) | Option Ex | 536 | .00 | 0 |
| 2022-08-01 | Varni Patrice Ann (Chief Marketing Officer) | Option Ex | 268 | .00 | 0 |
| 2022-07-01 | Varni Patrice Ann (Chief Marketing Officer) | Option Ex | 268 | .00 | 0 |
| 2022-06-01 | Varni Patrice Ann (Chief Marketing Officer) | Option Ex | 268 | .00 | 0 |
| 2022-05-28 | Varni Patrice Ann (Chief Marketing Officer) | Option Ex | 3,216 | .00 | 0 |
| 2022-05-25 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 716,280 | 4.78 | 3,423,818 |
| 2022-05-24 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 960,394 | 4.57 | 4,389,000 |
| 2022-05-24 | Roddy Jack (Chief People Officer) | Buy | 3,000 | 4.45 | 13,350 |
| 2022-05-20 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 450,000 | 4.84 | 2,178,000 |
| 2022-05-19 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 328,000 | 4.87 | 1,597,360 |
| 2022-05-18 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 987,859 | 4.58 | 4,524,394 |
| 2022-05-17 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 283,578 | 4.79 | 1,358,338 |
| 2022-05-17 | Roddy Jack (Chief People Officer) | Buy | 6,000 | 4.85 | 29,099 |
| 2022-05-16 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 2,083,347 | 4.68 | 9,750,063 |
| 2022-05-13 | Roddy Jack (Chief People Officer) | Buy | 3,000 | 4.40 | 13,200 |
| 2022-04-03 | Demartini Robert (CEO) | Option Ex | 7,936 | .00 | 0 |
| 2022-03-31 | Anthos Pano | Buy | 3,278 | 6.01 | 19,707 |
| 2022-03-30 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 650,000 | 6.47 | 4,205,500 |
| 2022-03-15 | Ulrich George Turner (Principal Accounting Officer) | Option Ex | 631 | .00 | 0 |
| 2022-03-15 | White Verdi Ray Iii (Chief Retail Officer) | Option Ex | 804 | .00 | 0 |
| 2022-03-15 | Mcgarvey Casey Kale (Chief Legal Officer) | Option Ex | 1,018 | .00 | 0 |
| 2022-03-15 | Legg John A. (Chief Operating Officer) | Option Ex | 1,018 | .00 | 0 |
| 2022-03-07 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 1,460,000 | 6.98 | 10,190,800 |
| 2022-03-07 | Zepf Paul J | Buy | 10,000 | 6.67 | 66,690 |
| 2022-03-04 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 3,215,000 | 7.30 | 23,469,500 |
| 2022-03-04 | Kiedaisch Gary Alan | Buy | 30,000 | 6.92 | 207,480 |
| 2022-03-03 | Demartini Robert (CEO) | Option Ex | 7,936 | .00 | 0 |
| 2022-03-03 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 1,797,545 | 7.23 | 12,996,250 |
| 2022-03-03 | Zier Dawn M. | Buy | 20,000 | 6.95 | 139,000 |
| 2022-02-03 | Demartini Robert (Acting CEO) | Option Ex | 7,936 | .00 | 0 |
| 2021-12-31 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 620,000 | 13.25 | 8,215,000 |
| 2021-12-28 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 120,000 | 13.52 | 1,622,400 |
| 2021-12-27 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 155,344 | 13.46 | 2,090,930 |
| 2021-12-23 | Coliseum Capital Co-invest Iii, L.p. (Director) | Buy | 439,134 | 13.81 | 6,064,440 |
| 2021-12-20 | Gray Adam (Director) | Buy | 2,761,748 | 11.76 | 32,478,156 |
| 2021-12-17 | Gray Adam (Director) | Buy | 2,904,115 | 11.38 | 33,048,828 |
| 2021-12-16 | Mcgarvey Casey Kale (Chief Legal Officer) | Buy | 47,700 | 10.48 | 500,134 |
| 2021-12-16 | Gray Adam (Director) | Buy | 1,876,000 | 10.46 | 19,622,960 |
| 2021-06-11 | Anthos Pano | Sale | 799 | 29.00 | 23,171 |
| 2021-06-10 | Anthos Pano | Sale | 1,707 | 29.00 | 49,509 |
| 2021-06-09 | Anthos Pano | Sale | 7,735 | 29.00 | 224,345 |
| 2021-06-07 | Anthos Pano | Sale | 7,000 | 29.13 | 203,903 |
| 2021-05-25 | Anthos Pano | Option Ex | 1,415 | 11.50 | 16,272 |
| 2021-03-31 | Kiedaisch Gary Alan | Buy | 5,000 | 29.96 | 149,800 |
| 2021-03-05 | Gray Adam (Director) | Option Ex | 2,891,249 | 11.50 | 33,249,363 |
| 2021-01-25 | Mcgarvey Casey Kale (Chief Legal Officer) | Sale | 55,000 | 40.75 | 2,241,250 |
| 2020-11-24 | Anthos Pano | Sale | 8,752 | 28.50 | 249,432 |
| 2020-11-23 | Anthos Pano | Sale | 248 | 29.00 | 7,192 |
| 2020-11-18 | Legg John A. (Chief Operating Officer) | Sale | 15,000 | 30.14 | 452,100 |
| 2020-11-18 | Legg John A. (Chief Operating Officer) | Option Ex | 15,000 | 5.75 | 86,250 |
| 2020-11-17 | White Verdi Ray Iii (Chief Retail Officer) | Sale | 10,000 | 28.51 | 285,100 |
| 2020-11-17 | White Verdi Ray Iii (Chief Retail Officer) | Option Ex | 10,000 | 6.65 | 66,500 |
| 2020-11-09 | Gray Adam (Director) | Option Ex | 1,422,139 | 11.50 | 16,354,598 |
| 2020-09-30 | Legg John A. (Chief Operating Officer) | Sale | 10,000 | 24.72 | 247,200 |
| 2020-09-30 | Legg John A. (Chief Operating Officer) | Option Ex | 10,000 | 5.75 | 57,500 |
| 2020-09-28 | Zepf Paul J | Sale | 26,760 | 24.52 | 656,208 |
| 2020-09-25 | Phillips Craig Lee (Chief Financial Officer) | Sale | 48,690 | 24.00 | 1,168,560 |
| 2020-09-25 | Phillips Craig Lee (Chief Financial Officer) | Option Ex | 48,690 | 8.17 | 397,797 |
| 2020-09-25 | Zepf Paul J | Sale | 33,240 | 23.87 | 793,571 |
| 2020-09-23 | Phillips Craig Lee (Chief Financial Officer) | Sale | 51,310 | 23.89 | 1,225,795 |
| 2020-09-23 | Phillips Craig Lee (Chief Financial Officer) | Option Ex | 51,310 | 8.17 | 419,202 |
| 2020-09-23 | Zepf Paul J | Sale | 40,000 | 24.14 | 965,759 |
| 2020-09-22 | Legg John A. (Chief Operating Officer) | Sale | 15,000 | 21.38 | 320,700 |
| 2020-09-22 | Legg John A. (Chief Operating Officer) | Option Ex | 15,000 | 5.75 | 86,250 |
| 2020-09-16 | Zepf Paul J | Sale | 50,000 | 24.46 | 1,223,050 |
| 2020-09-15 | Zepf Paul J | Sale | 96,760 | 24.25 | 2,346,333 |
| 2020-09-14 | Innohold, Llc | Sale | 13,600,000 | 18.50 | 251,600,000 |
| 2020-09-14 | Pearce Terry Vernon | Sale | 13,600,000 | 18.50 | 251,600,000 |
| 2020-09-14 | Pearce Tony Marion | Sale | 13,600,000 | 18.50 | 251,600,000 |
| 2020-08-24 | White Verdi Ray Iii (Chief Retail Officer) | Sale | 17,000 | 20.85 | 354,450 |
| 2020-08-24 | White Verdi Ray Iii (Chief Retail Officer) | Option Ex | 17,000 | 6.65 | 113,050 |
| 2020-08-20 | Innohold, Llc | Sale | 3,150,450 | 20.20 | 63,639,090 |
| 2020-08-20 | Pearce Terry Vernon | Sale | 3,150,450 | 20.20 | 63,639,090 |
| 2020-08-20 | Pearce Tony Marion | Sale | 3,150,450 | 20.20 | 63,639,090 |
| 2020-06-16 | Mcgarvey Casey Kale (Chief Legal Officer) | Sale | 300,000 | 17.00 | 5,100,000 |
| 2020-06-01 | Innohold, Llc | Sale | 1,618,405 | 10.50 | 16,993,252 |
| 2020-06-01 | Pearce Terry Vernon (Co-Director of R&D) | Sale | 1,618,405 | 10.50 | 16,993,252 |
| 2020-06-01 | Pearce Tony Marion (Co-Director of R&D) | Sale | 1,618,405 | 10.50 | 16,993,252 |
| 2020-05-19 | Innohold, Llc | Sale | 10,789,372 | 10.50 | 113,288,406 |
| 2020-05-19 | Pearce Terry Vernon (Co-Director of R&D) | Sale | 10,789,372 | 10.50 | 113,288,406 |
| 2020-05-19 | Pearce Tony Marion (Co-Director of R&D) | Sale | 10,789,372 | 10.50 | 113,288,406 |
| 2019-12-17 | Innohold, Llc | Sale | 1,500,000 | 7.00 | 10,500,000 |
| 2019-12-17 | Pearce Terry Vernon (Co-Director of R&D) | Sale | 1,500,000 | 7.00 | 10,500,000 |
| 2019-12-17 | Pearce Tony Marion (Co-Director of R&D) | Sale | 1,500,000 | 7.00 | 10,500,000 |
| 2019-11-19 | Innohold, Llc | Sale | 7,552,136 | 7.00 | 52,864,952 |
| 2019-11-19 | Pearce Terry Vernon (Co-Director of R&D) | Sale | 8,776,068 | 7.00 | 61,432,476 |
| 2019-11-19 | Pearce Tony Marion (Co-Director of R&D) | Sale | 8,776,068 | 7.00 | 61,432,476 |
| 2019-09-06 | Gray Adam (Director) | Buy | 2,518 | 8.39 | 21,126 |
| 2019-09-05 | Gray Adam (Director) | Buy | 27,461 | 8.20 | 225,180 |
| 2019-08-30 | Gray Adam (Director) | Buy | 31,222 | 8.07 | 251,961 |
| 2019-08-28 | Gray Adam (Director) | Buy | 100,978 | 8.00 | 807,824 |
| 2019-08-27 | Gray Adam (Director) | Buy | 37,867 | 7.97 | 301,799 |
| 2019-08-26 | Gray Adam (Director) | Buy | 35,000 | 7.67 | 268,450 |
| 2019-08-23 | Gray Adam (Director) | Buy | 25,000 | 7.22 | 180,500 |
| 2019-08-20 | Legg John A. (Chief Operating Officer) | Buy | 2,980 | 8.36 | 24,900 |
| 2019-05-16 | Megibow Joseph B (Chief Executive Officer) | Buy | 7,036 | 6.82 | 47,999 |
| 2019-05-15 | Megibow Joseph B (Chief Executive Officer) | Buy | 4,564 | 6.60 | 30,104 |
| 2019-05-14 | Megibow Joseph B (Chief Executive Officer) | Buy | 11,109 | 6.60 | 73,286 |
| 2019-05-13 | Megibow Joseph B (Chief Executive Officer) | Buy | 2,451 | 6.62 | 16,230 |
| 2019-05-10 | Megibow Joseph B (Chief Executive Officer) | Buy | 4,840 | 6.65 | 32,205 |
| 2018-06-08 | Miller Scott Stewart | Sale | 286,641 | 7.65 | 2,192,803 |
| 2018-06-08 | Gray Adam (Director) | Buy | 288,308 | 7.65 | 2,205,556 |
| 2018-05-31 | Gray Adam (Director) | Buy | 51,396 | 7.85 | 403,458 |
| 2018-05-18 | Miller Scott Stewart | Sale | 6,705 | 6.51 | 43,656 |
| 2018-05-18 | Gray Adam (Director) | Buy | 317,673 | 6.40 | 2,033,107 |
| 2018-05-17 | Miller Scott Stewart | Sale | 9,487 | 6.63 | 62,927 |
| 2018-05-16 | Miller Scott Stewart | Buy | 4,000 | 7.42 | 29,680 |
| 2018-05-16 | Miller Scott Stewart | Sale | 49,249 | 7.21 | 354,888 |
| 2018-04-26 | Miller Scott Stewart | Sale | 1,000 | 8.57 | 8,572 |
| 2018-03-28 | Miller Scott Stewart | Sale | 382 | 8.50 | 3,247 |
| 2018-03-26 | Miller Scott Stewart | Sale | 709 | 9.40 | 6,664 |
| 2018-03-23 | Miller Scott Stewart | Sale | 5,369 | 9.51 | 51,053 |
| 2018-03-21 | Miller Scott Stewart | Sale | 4,000 | 9.65 | 38,600 |
| 2018-03-16 | Miller Scott Stewart | Sale | 30,670 | 10.17 | 312,005 |
| 2018-03-14 | Miller Scott Stewart | Sale | 300 | 13.00 | 3,900 |
| 2018-03-13 | Miller Scott Stewart | Sale | 7,228 | 11.00 | 79,515 |
| 2018-03-12 | Miller Scott Stewart | Sale | 5,000 | 10.62 | 53,120 |
| 2018-03-09 | Miller Scott Stewart | Sale | 5,314 | 10.50 | 55,797 |
| 2018-03-08 | Miller Scott Stewart | Sale | 772 | 10.40 | 8,028 |
| 2018-03-07 | Miller Scott Stewart | Sale | 14,207 | 10.52 | 149,486 |
| 2018-03-06 | Miller Scott Stewart | Sale | 531 | 10.75 | 5,708 |
| 2018-03-05 | Miller Scott Stewart | Sale | 3,805 | 10.75 | 40,903 |
| 2018-03-02 | Miller Scott Stewart | Sale | 52,408 | 10.76 | 563,857 |
| 2018-03-01 | Miller Scott Stewart | Sale | 5,090 | 10.85 | 55,231 |
| 2018-02-28 | Miller Scott Stewart | Sale | 61,742 | 10.86 | 670,703 |
| 2018-02-27 | Miller Scott Stewart | Sale | 800 | 10.80 | 8,641 |
| 2018-02-26 | Miller Scott Stewart | Sale | 12,162 | 10.81 | 131,495 |
| 2018-02-23 | Miller Scott Stewart | Sale | 1,680 | 11.19 | 18,790 |
| 2018-02-22 | Miller Scott Stewart | Sale | 153 | 10.94 | 1,673 |
| 2018-02-21 | Miller Scott Stewart | Sale | 22,915 | 10.90 | 249,888 |
| 2018-02-20 | Miller Scott Stewart | Sale | 12,810 | 11.05 | 141,499 |
| 2018-02-16 | Miller Scott Stewart | Sale | 2,871 | 10.95 | 31,428 |
| 2018-02-14 | Miller Scott Stewart | Buy | 89 | 10.94 | 973 |
| 2018-02-14 | Miller Scott Stewart | Sale | 40,992 | 10.90 | 446,894 |
| 2018-02-13 | Miller Scott Stewart | Sale | 32,100 | 10.95 | 351,398 |
| 2018-02-12 | Miller Scott Stewart | Sale | 3,900 | 10.86 | 42,346 |
| 2018-02-09 | Miller Scott Stewart | Sale | 22,338 | 11.34 | 253,245 |
| 2018-02-08 | Miller Scott Stewart | Sale | 100 | 11.60 | 1,160 |
| 2018-02-07 | Miller Scott Stewart | Sale | 53,734 | 11.02 | 591,987 |
| 2018-02-06 | Miller Scott Stewart | Sale | 21,425 | 11.39 | 244,095 |
| 2018-02-05 | Miller Scott Stewart | Buy | 400 | 10.75 | 4,300 |
| 2018-02-05 | Miller Scott Stewart | Sale | 100 | 10.20 | 1,019 |
Insider trading activities including stock purchases, stock sales, and option exercises of PRPL listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Purple Innovation, Inc. (symbol PRPL, CIK number 1643953) see the Securities and Exchange Commission (SEC) website.