Insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Lifevantage Corp (LFVN) since 2015 are shown in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Lifevantage Corp. Table 2 shows the detailed insider transactions. This company's CIK number is 849146.
Total stock buying since 2015: $569,925.
Total stock sales since 2015: $1,243,038.
Total stock option exercises since 2015: $319,503.
| Insider Buying | Insider Sales | Option Exercises | ||||
|---|---|---|---|---|---|---|
| Year | Shares | Value | Shares | Value | Shares | Value |
| 2025 | 2,529 | $31,195 | 21,046 | $401,390 | 381,014 | $0 |
| 2024 | 3,315 | $26,948 | 0 | $0 | 58,276 | $0 |
| 2023 | 52,738 | $265,303 | 5,500 | $33,000 | 159,845 | $0 |
| 2022 | 7,193 | $34,886 | 0 | $0 | 2,191 | $0 |
| 2021 | 0 | $0 | 7,143 | $47,306 | 18,622 | $0 |
| 2020 | 0 | $0 | 46,000 | $611,482 | 106,294 | $234,303 |
| 2019 | 0 | $0 | 9,000 | $134,145 | 438,420 | $55,200 |
| 2018 | 2,650 | $33,561 | 0 | $0 | 376,857 | $30,000 |
| 2017 | 24,573 | $133,749 | 0 | $0 | 0 | $0 |
| 2015 | 16,789 | $44,283 | 20,252 | $15,715 | 7,466 | $0 |
| Trading Period | Insider Buying | Insider Sales | Option Exercises | |||
|---|---|---|---|---|---|---|
| year-month | Shares | Value | Shares | Value | Shares | Value |
| 2025-08 | 0 | $0 | 0 | $0 | 357,542 | $0 |
| 2025-07 | 0 | $0 | 2,746 | $36,768 | 11,736 | $0 |
| 2025-06 | 379 | $4,858 | 0 | $0 | 0 | $0 |
| 2025-05 | 2,150 | $26,337 | 0 | $0 | 0 | $0 |
| 2025-04 | 0 | $0 | 0 | $0 | 11,736 | $0 |
| 2025-02 | 0 | $0 | 18,300 | $364,622 | 0 | $0 |
| 2024-12 | 227 | $3,632 | 0 | $0 | 0 | $0 |
| 2024-10 | 0 | $0 | 0 | $0 | 14,969 | $0 |
| 2024-09 | 1,951 | $15,453 | 0 | $0 | 0 | $0 |
| 2024-07 | 0 | $0 | 0 | $0 | 5,668 | $0 |
| 2024-06 | 489 | $3,604 | 0 | $0 | 0 | $0 |
| 2024-04 | 0 | $0 | 0 | $0 | 31,972 | $0 |
| 2024-03 | 449 | $3,128 | 0 | $0 | 0 | $0 |
| 2024-02 | 199 | $1,131 | 0 | $0 | 0 | $0 |
| 2024-01 | 0 | $0 | 0 | $0 | 5,667 | $0 |
| 2023-12 | 460 | $3,139 | 0 | $0 | 0 | $0 |
| 2023-11 | 0 | $0 | 5,500 | $33,000 | 16,168 | $0 |
| 2023-10 | 0 | $0 | 0 | $0 | 28,737 | $0 |
| 2023-09 | 5,124 | $36,264 | 0 | $0 | 0 | $0 |
| 2023-08 | 36,504 | $181,411 | 0 | $0 | 114,940 | $0 |
| 2023-05 | 10,650 | $44,489 | 0 | $0 | 0 | $0 |
| 2022-07 | 0 | $0 | 0 | $0 | 659 | $0 |
| 2022-04 | 0 | $0 | 0 | $0 | 658 | $0 |
| 2022-02 | 7,193 | $34,886 | 0 | $0 | 0 | $0 |
| Trade Date | Insider Name | Trade Type | Shares | Price ($) | Value ($) |
|---|---|---|---|---|---|
| 2025-08-31 | Boyster Julie (Chief Marketing Officer) | Option Ex | 46,900 | .00 | 0 |
| 2025-08-31 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 43,902 | .00 | 0 |
| 2025-08-31 | Aure Carl (Chief Financial Officer) | Option Ex | 33,678 | .00 | 0 |
| 2025-08-31 | Neufeld Alissa (General Counsel) | Option Ex | 33,384 | .00 | 0 |
| 2025-08-31 | Fife Steven R (President and CEO) | Option Ex | 199,678 | .00 | 0 |
| 2025-07-01 | Boyster Julie (Chief Marketing Officer) | Option Ex | 3,667 | .00 | 0 |
| 2025-07-01 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 3,001 | .00 | 0 |
| 2025-07-01 | Aure Carl (Chief Financial Officer) | Sale | 2,746 | 13.39 | 36,768 |
| 2025-07-01 | Aure Carl (Chief Financial Officer) | Option Ex | 2,401 | .00 | 0 |
| 2025-07-01 | Neufeld Alissa (General Counsel) | Option Ex | 2,667 | .00 | 0 |
| 2025-06-13 | Lewis Darwin (Director) | Buy | 379 | 12.82 | 4,858 |
| 2025-05-09 | Mauro Garry Paul (Director) | Buy | 2,150 | 12.25 | 26,337 |
| 2025-04-01 | Boyster Julie (Chief Marketing Officer) | Option Ex | 3,668 | .00 | 0 |
| 2025-04-01 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 3,000 | .00 | 0 |
| 2025-04-01 | Aure Carl (Chief Financial Officer) | Option Ex | 2,401 | .00 | 0 |
| 2025-04-01 | Neufeld Alissa (General Counsel) | Option Ex | 2,667 | .00 | 0 |
| 2025-02-10 | Latham Cynthia (Director) | Sale | 4,450 | 20.02 | 89,089 |
| 2025-02-10 | Greer Raymond B (Director) | Sale | 8,000 | 20.15 | 161,224 |
| 2025-02-10 | Beindorff Michael A (Director) | Sale | 5,850 | 19.54 | 114,309 |
| 2024-12-16 | Lewis Darwin (Director) | Buy | 227 | 16.00 | 3,632 |
| 2024-10-01 | Boyster Julie (Chief Marketing Officer) | Option Ex | 3,668 | .00 | 0 |
| 2024-10-01 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 3,000 | .00 | 0 |
| 2024-10-01 | Aure Carl (Chief Financial Officer) | Option Ex | 2,401 | .00 | 0 |
| 2024-10-01 | Neufeld Alissa (General Counsel) | Option Ex | 2,667 | .00 | 0 |
| 2024-10-01 | Fife Steven R (President and CEO) | Option Ex | 3,233 | .00 | 0 |
| 2024-09-17 | Lewis Darwin (Director) | Buy | 351 | 10.27 | 3,605 |
| 2024-09-03 | Mauro Garry Paul (Director) | Buy | 1,600 | 7.41 | 11,848 |
| 2024-07-01 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 3,001 | .00 | 0 |
| 2024-07-01 | Neufeld Alissa (General Counsel) | Option Ex | 2,667 | .00 | 0 |
| 2024-06-14 | Lewis Darwin (Director) | Buy | 489 | 7.37 | 3,604 |
| 2024-04-01 | Boyster Julie (Chief Marketing Officer) | Option Ex | 3,668 | .00 | 0 |
| 2024-04-01 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 3,001 | .00 | 0 |
| 2024-04-01 | Aure Carl (Chief Financial Officer) | Option Ex | 2,401 | .00 | 0 |
| 2024-04-01 | Neufeld Alissa (General Counsel) | Option Ex | 2,668 | .00 | 0 |
| 2024-04-01 | Fife Steven R (President and CEO) | Option Ex | 20,234 | .00 | 0 |
| 2024-03-15 | Lewis Darwin (Director) | Buy | 449 | 6.97 | 3,128 |
| 2024-02-02 | Mauro Garry Paul (Director) | Buy | 199 | 5.68 | 1,131 |
| 2024-01-01 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 3,000 | .00 | 0 |
| 2024-01-01 | Neufeld Alissa (General Counsel) | Option Ex | 2,667 | .00 | 0 |
| 2023-12-15 | Lewis Darwin (Director) | Buy | 460 | 6.83 | 3,139 |
| 2023-11-20 | Beindorff Michael A (Director) | Sale | 5,500 | 6.00 | 33,000 |
| 2023-11-10 | Fife Steven R (President and CEO) | Option Ex | 16,168 | .00 | 0 |
| 2023-10-01 | Boyster Julie (Chief Marketing Officer) | Option Ex | 3,667 | .00 | 0 |
| 2023-10-01 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 3,001 | .00 | 0 |
| 2023-10-01 | Aure Carl (Chief Financial Officer) | Option Ex | 2,401 | .00 | 0 |
| 2023-10-01 | Neufeld Alissa (General Counsel) | Option Ex | 2,667 | .00 | 0 |
| 2023-10-01 | Fife Steven R (President and CEO) | Option Ex | 17,001 | .00 | 0 |
| 2023-09-22 | Lewis Darwin (Director) | Buy | 4,124 | 6.94 | 28,632 |
| 2023-09-05 | Mauro Garry Paul (Director) | Buy | 1,000 | 7.63 | 7,632 |
| 2023-08-25 | Sudbury Capital Management, Llc | Buy | 5,490 | 4.95 | 27,186 |
| 2023-08-24 | Sudbury Capital Management, Llc | Buy | 7,226 | 4.82 | 34,836 |
| 2023-08-23 | Sudbury Capital Management, Llc | Buy | 3,788 | 4.76 | 18,049 |
| 2023-08-18 | Boyster Julie (Chief Marketing Officer) | Option Ex | 14,668 | .00 | 0 |
| 2023-08-18 | Cunningham Kristen (Chief Sales Officer) | Option Ex | 12,000 | .00 | 0 |
| 2023-08-18 | Aure Carl (Chief Financial Officer) | Option Ex | 9,601 | .00 | 0 |
| 2023-08-18 | Neufeld Alissa (General Counsel) | Option Ex | 10,668 | .00 | 0 |
| 2023-08-18 | Fife Steven R (President and CEO) | Option Ex | 68,003 | .00 | 0 |
| 2023-08-11 | Radoff Family Foundation | Buy | 20,000 | 5.07 | 101,340 |
| 2023-05-25 | Beindorff Michael A | Buy | 2,000 | 4.21 | 8,420 |
| 2023-05-24 | Beindorff Michael A | Buy | 3,000 | 4.40 | 13,200 |
| 2023-05-12 | Mauro Garry Paul | Buy | 150 | 4.21 | 631 |
| 2023-05-10 | Mauro Garry Paul | Buy | 4,500 | 4.08 | 18,360 |
| 2023-05-09 | Lewis Darwin | Buy | 1,000 | 3.88 | 3,878 |
| 2022-07-01 | Fife Steven R (President and CEO) | Option Ex | 659 | .00 | 0 |
| 2022-04-01 | Fife Steven R (President and CEO) | Option Ex | 658 | .00 | 0 |
| 2022-02-07 | Beindorff Michael A | Buy | 7,193 | 4.85 | 34,886 |
| 2022-01-01 | Rose Justin (Chief Sales Officer) | Option Ex | 215 | .00 | 0 |
| 2022-01-01 | Fife Steven R (President and CEO) | Option Ex | 659 | .00 | 0 |
| 2021-12-08 | Beindorff Michael A | Sale | 5,143 | 6.62 | 34,046 |
| 2021-12-07 | Beindorff Michael A | Sale | 2,000 | 6.63 | 13,260 |
| 2021-10-01 | Rose Justin (Chief Sales &Marketing Officer) | Option Ex | 215 | .00 | 0 |
| 2021-10-01 | Fife Steven R (President CEO and CFO) | Option Ex | 659 | .00 | 0 |
| 2021-07-01 | Rose Justin (Chief Sales &Marketing Officer) | Option Ex | 1,392 | .00 | 0 |
| 2021-07-01 | Fife Steven R (President CEO and CFO) | Option Ex | 3,431 | .00 | 0 |
| 2021-04-01 | Mcmurray Kevin (General Counsel) | Option Ex | 1,175 | .00 | 0 |
| 2021-04-01 | Wach Charles J. (Chief Operating Officer) | Option Ex | 1,160 | .00 | 0 |
| 2021-04-01 | Fife Steven R (President CEO and CFO) | Option Ex | 3,428 | .00 | 0 |
| 2021-01-01 | Wach Charles J. (Chief Operating Officer) | Option Ex | 1,162 | .00 | 0 |
| 2021-01-01 | Rose Justin (Chief Sales &Marketing Officer) | Option Ex | 1,392 | .00 | 0 |
| 2021-01-01 | Fife Steven R (CFO and Interim CEO) | Option Ex | 3,431 | .00 | 0 |
| 2021-01-01 | Beindorff Michael A | Option Ex | 1,177 | .00 | 0 |
| 2020-12-05 | Mcmurray Kevin (General Counsel) | Option Ex | 966 | .00 | 0 |
| 2020-12-05 | Wach Charles J. (Chief Operating Officer) | Option Ex | 895 | .00 | 0 |
| 2020-12-05 | Rose Justin (Chief Sales &Marketing Officer) | Option Ex | 1,074 | .00 | 0 |
| 2020-12-05 | Fife Steven R (CFO and Interim CEO) | Option Ex | 3,291 | .00 | 0 |
| 2020-12-01 | Mauro Garry Paul | Option Ex | 31,429 | 7.46 | 234,303 |
| 2020-10-01 | Mcmurray Kevin (General Counsel) | Option Ex | 981 | .00 | 0 |
| 2020-10-01 | Wach Charles J. (Chief Operating Officer) | Option Ex | 981 | .00 | 0 |
| 2020-10-01 | Rose Justin (Chief Sales &Marketing Officer) | Option Ex | 1,178 | .00 | 0 |
| 2020-10-01 | Fife Steven R (CFO and Interim CEO) | Option Ex | 2,770 | .00 | 0 |
| 2020-09-16 | Rose Justin (Chief Sales &Marketing Officer) | Sale | 1,250 | 13.58 | 16,975 |
| 2020-08-19 | Rose Justin (Chief Sales Officer) | Sale | 1,250 | 13.26 | 16,575 |
| 2020-08-19 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 13.13 | 59,085 |
| 2020-07-15 | Rose Justin (Chief Sales Officer) | Sale | 1,250 | 13.55 | 16,937 |
| 2020-07-15 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 13.50 | 60,750 |
| 2020-07-01 | Mcmurray Kevin (General Counsel) | Option Ex | 981 | .00 | 0 |
| 2020-07-01 | Wach Charles J. (Chief Operating Officer) | Option Ex | 981 | .00 | 0 |
| 2020-07-01 | Goodwin Ryan (Chief Marketing Officer) | Option Ex | 1,046 | .00 | 0 |
| 2020-07-01 | Rose Justin (Chief Sales Officer) | Option Ex | 1,177 | .00 | 0 |
| 2020-07-01 | Jensen Darren Jay (Chief Executive Officer) | Option Ex | 4,726 | .00 | 0 |
| 2020-07-01 | Fife Steven R (Chief Financial Officer) | Option Ex | 2,772 | .00 | 0 |
| 2020-06-17 | Rose Justin (Chief Sales Officer) | Sale | 1,250 | 14.60 | 18,250 |
| 2020-06-17 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 14.41 | 64,845 |
| 2020-05-20 | Rose Justin (Chief Sales Officer) | Sale | 1,250 | 14.00 | 17,500 |
| 2020-05-20 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 14.01 | 63,045 |
| 2020-04-15 | Rose Justin (Chief Sales Officer) | Sale | 2,500 | 12.00 | 30,000 |
| 2020-04-15 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 11.36 | 51,120 |
| 2020-04-01 | Mcmurray Kevin (General Counsel) | Option Ex | 981 | .00 | 0 |
| 2020-04-01 | Wach Charles J. (Chief Operating Officer) | Option Ex | 981 | .00 | 0 |
| 2020-04-01 | Goodwin Ryan (Chief Marketing Officer) | Option Ex | 1,047 | .00 | 0 |
| 2020-04-01 | Rose Justin (Chief Sales Officer) | Option Ex | 1,178 | .00 | 0 |
| 2020-04-01 | Jensen Darren Jay (Chief Executive Officer) | Option Ex | 4,726 | .00 | 0 |
| 2020-04-01 | Fife Steven R (Chief Financial Officer) | Option Ex | 2,770 | .00 | 0 |
| 2020-03-18 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 8.30 | 37,350 |
| 2020-02-19 | Rose Justin (Chief Sales Officer) | Sale | 1,250 | 15.64 | 19,550 |
| 2020-02-19 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 15.52 | 69,840 |
| 2020-02-01 | Fife Steven R (Chief Financial Officer) | Option Ex | 4,854 | .00 | 0 |
| 2020-01-15 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 15.48 | 69,660 |
| 2020-01-08 | Jensen Darren Jay (Chief Executive Officer) | Option Ex | 28,356 | .00 | 0 |
| 2020-01-01 | Mcmurray Kevin (General Counsel) | Option Ex | 983 | .00 | 0 |
| 2020-01-01 | Wach Charles J. (Chief Operating Officer) | Option Ex | 983 | .00 | 0 |
| 2020-01-01 | Goodwin Ryan (Chief Marketing Officer) | Option Ex | 1,047 | .00 | 0 |
| 2020-01-01 | Rose Justin (Chief Sales Officer) | Option Ex | 1,177 | .00 | 0 |
| 2020-01-01 | Fife Steven R (Chief Financial Officer) | Option Ex | 1,963 | .00 | 0 |
| 2019-12-31 | Goodwin Ryan (Chief Marketing Officer) | Option Ex | 93,400 | .00 | 0 |
| 2019-12-31 | Rose Justin (Chief Sales Officer) | Option Ex | 93,400 | .00 | 0 |
| 2019-12-31 | Jensen Darren Jay (Chief Executive Officer) | Option Ex | 186,600 | .00 | 0 |
| 2019-12-18 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 15.68 | 70,560 |
| 2019-11-25 | Mauro Garry Paul | Option Ex | 17,143 | 1.75 | 30,000 |
| 2019-11-20 | Jensen Darren Jay (Chief Executive Officer) | Sale | 4,500 | 14.13 | 63,585 |
| 2019-11-15 | Mcmurray Kevin (General Counsel) | Option Ex | 4,904 | .00 | 0 |
| 2019-11-15 | Wach Charles J. (Chief Operating Officer) | Option Ex | 4,904 | .00 | 0 |
| 2019-11-15 | Goodwin Ryan (Chief Marketing Officer) | Option Ex | 5,231 | .00 | 0 |
| 2019-11-15 | Rose Justin (Chief Sales Officer) | Option Ex | 5,886 | .00 | 0 |
| 2019-11-15 | Fife Steven R (Chief Financial Officer) | Option Ex | 9,809 | .00 | 0 |
| 2019-01-04 | Mauro Garry Paul | Option Ex | 17,143 | 1.47 | 25,200 |
| 2018-12-31 | Goodwin Ryan (Chief Marketing Officer) | Option Ex | 92,000 | .00 | 0 |
| 2018-12-31 | Rose Justin (Chief Sales Officer) | Option Ex | 92,000 | .00 | 0 |
| 2018-12-31 | Jensen Darren Jay (Chief Executive Officer) | Option Ex | 178,571 | .00 | 0 |
| 2018-11-30 | Greer Raymond B | Buy | 1,500 | 13.22 | 19,830 |
| 2018-11-26 | Mauro Garry Paul | Buy | 1,150 | 11.94 | 13,731 |
| 2018-03-14 | Mauro Garry Paul | Option Ex | 14,286 | 2.10 | 30,000 |
| 2017-11-13 | Jensen Darren Jay (Chief Executive Officer) | Buy | 2,000 | 5.07 | 10,130 |
| 2017-09-15 | Lewis Darwin | Buy | 3,500 | 4.29 | 15,015 |
| 2017-09-15 | Mauro Garry Paul | Buy | 3,500 | 4.20 | 14,700 |
| 2017-09-12 | Jensen Darren Jay (Chief Executive Officer) | Buy | 2,400 | 4.21 | 10,104 |
| 2017-05-18 | Jensen Darren Jay (Chief Executive Officer) | Buy | 2,000 | 4.34 | 8,680 |
| 2017-02-14 | Beindorff Michael A | Buy | 438 | 6.50 | 2,847 |
| 2017-02-13 | Rose Justin (Chief Sales Officer) | Buy | 1,500 | 6.75 | 10,125 |
| 2017-02-13 | Jensen Darren Jay (Chief Executive Officer) | Buy | 1,500 | 6.75 | 10,125 |
| 2017-02-13 | Metzger George | Buy | 1,000 | 6.63 | 6,630 |
| 2017-02-13 | Mauro Garry Paul | Buy | 2,435 | 6.74 | 16,416 |
| 2017-02-13 | Beindorff Michael A | Buy | 2,300 | 6.79 | 15,617 |
| 2017-02-13 | Toole David J | Buy | 2,000 | 6.68 | 13,360 |
| 2015-12-31 | Urban Robert M. (Chief Operating Officer) | Option Ex | 7,466 | .00 | 0 |
| 2015-12-11 | Jaggi Mark R. (Chief Financial Officer) | Buy | 1,000 | 7.99 | 7,990 |
| 2015-12-10 | Metzger George | Buy | 2,500 | 8.06 | 20,150 |
| 2015-11-30 | Jensen Darren Jay (Chief Executive Officer) | Buy | 600 | 8.48 | 5,088 |
| 2015-11-11 | Beindorff Michael A | Buy | 89 | 8.47 | 753 |
| 2015-09-14 | Urban Robert M. (Chief Operating Officer) | Buy | 5,000 | .75 | 3,750 |
| 2015-04-06 | Cutler Rob (General Counsel) | Sale | 20,252 | .78 | 15,715 |
| 2015-03-10 | Beindorff Michael A | Buy | 5,000 | .78 | 3,900 |
| 2015-02-17 | Talbott Shawn M. (Chief Science Officer) | Buy | 2,600 | 1.02 | 2,652 |
Insider trading activities including stock purchases, stock sales, and option exercises of LFVN listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Lifevantage Corp (symbol LFVN, CIK number 849146) see the Securities and Exchange Commission (SEC) website.